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You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful?And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So,you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool,the product seems cool,too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However,one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2.Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
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________ like eating fish
|
A.Both they |
B.The both girls |
C.Both of girls |
D.Both those girls |
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文中共有10处语言错误,每句中最多有两处。错误涉及一个单词的增加、删除或修改。
增加:在缺词处加一个漏字符号(Λ),并在其下面写出该加的词。
删除:把多余的词用斜线(\)划掉。
修改:在错的词下划一横线,并在该词下面写出修改后的词。
注意:1. 每处错误及修改均仅限一词;
2. 只允许修改10处,多者(从第11处起)不计分。
I want to get along well with my classmates , so I
can’t , because I am very quiet . I can find words to say
when others are talking with me. I’m very impressing
by those girls always keep talking and smiling .If the
world were full of people who are always talk, it would
be a very noise place! I know some people are quiet
when others like to talk a lot, which make a harmonious life .
And they will know my classmates quite well so long as
I find the confidence to speak out .
But I feel lonely in the class because my quietness.
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You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.
They leave and you go over to see this incredible sweater; It's-nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls look really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation-consumers between the age of 18 and 34.It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go.Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative."Look at traditional advertising.Its effectiveness is decreasing."
However, one might ask what exactly is "real" about young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don't know when a conversation you overhear is just a performance.
1.T'he two attractive young women were talking so that they could_____.
A.get the sweater at a lower price B.be heard by people around
C.be admired by other shoppers D.decide on buying the sweater
2.Lorenzo Bertolla is ______.
A.a very popular male singer B.an advertising agency
C.a clothing company in Rome D.the brand name of a sweater
3.Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company.
B.The MTV generation tends to be more easily influenced by ads.
C.Traditional advertising is becoming less effective because it's too direct.
D.Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A.Two Attractive Shoppers B.Lorenzo Bertolla Sweaters
C.Ways of Advertising D.Undercover Marketing
查看习题详情和答案>>
短文改错(共10小题;每小题1分,满分10分)
假定英语课上老师要求同桌之间交换修改作文,请你修改你同桌写的以下作文。文中每行有1处语言错误,错误涉及一个单词的增加、删除或修改。
增加:在缺词处加一个漏字符号(/\),并在其下面写出该加的词。
删除:把多余的词用斜线(\)划掉。
修改:在错的词下划一横线,并在该词下面写出修改后的词。
注意:1. 每处错误仅限1词;
I want to get along well with my classmates , so I 1______
can’t , because I am very quiet . I can find words to say 2______
when others are talking with me. I’m very impressing 3_______
by those girls always keep talking and smiling .If the 4_______
world were full of people who are always talk, it would 5_______
be a very noise place! I know some people are quiet 6_______
when others like to talk all the time , which 7_______
make a harmonious life . I will try to find 8_______
the confident to speak, so that 9_______
I won't feel lonely any long. 10_______
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