You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: "I can't believe it-a Lorenzo Bertolla! They are almost impossi 题目和参考答案——青夏教育精英家教网—

题目内容

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

"I can't believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome．

They leave and you go over to see this incredible sweater; It's-nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls look really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes．

Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation－consumers between the age of 18 and 34．It is a golden group. They have a lot of money to spend, but they don't trust ads．

So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing．"

However, one might ask what exactly is "real" about young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don't know when a conversation you overhear is just a performance．

1.T'he two attractive young women were talking so that they could_____．

A．get the sweater at a lower price B．be heard by people around

C．be admired by other shoppers D．decide on buying the sweater

2.Lorenzo Bertolla is ______．

A．a very popular male singer B．an advertising agency

C．a clothing company in Rome D．the brand name of a sweater

3.Which of the following can be inferred from the passage?

A．The two girls are in fact employed by the Lorenzo Bertolla Company．

B．The MTV generation tends to be more easily influenced by ads．

C．Traditional advertising is becoming less effective because it's too direct．

D．Undercover marketing will surely be banned soon by the government．

4.Which of the following would be the best title for the text?

A．Two Attractive Shoppers B．Lorenzo Bertolla Sweaters

C．Ways of Advertising D．Undercover Marketing

【答案】

1.B2.D3.C4.D

【解析】

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Perhaps the most merciless robber of sleep, researches say, is the complexity of the day. Whenever pressures from work, family, friends and community increase, many people consider sleep the least expensive item on their programme. “In our society, you’re considered dynamic if you say you need only 5. 5 hours’ sleep. If you’ve got to get 8. 5 hours, people think you lack drive and ambition. ”

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D. The minimum of our sleeping hours.

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A. they were forced by their parents to do so

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D. they were not so dynamic and ambitious as modern people are

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D. Any member of a state apart from the the supreme ruler.

The UK has a well-respected higher education system and some of the top universities in the world. But to those who are new to it all, it can be something confusing.

October is usually the busiest month in the academic calendar (学习日程表). Universities have something called Freshers’ Week for their newcomers. It’s a great opportunity to make new friends, join lots of clubs and settle into university life.

However, having just left the comfort of home and all your friends behind, meeting lots of strangers in big halls can be uneasy. Where do you start? Who should you make friends with? Which clubs should you join?

Luckily, there will be thousands of others in the same boat as you are worried about starting their university social life. So just take it all in slowly. Don’t rush into anything that you’ll regret for the next three years.

Here are some top tips from past students on how to survive Freshers’ Week:

·Make sure you know something about the British social customs. Have a few wine glasses and snacks handy for your housemates and friends.

·Sometimes cups of tea or even sweets can give you a head start in making friends.

·The more active you are, the more likely you’ll be to meet new people than if you’re someone who never leaves his rooms.

·Keep your door open when you’re in and that sends positive messages to your neighbors that you’re friendly.

So with a bit of clever planning, Freshers’ Week can give you a great start to your university life and soon you’ll be passing on your wisdom to next year’s newcomers.

1.Which of the following statements is FALSE according to the passage?

A. October is generally the busiest month for universities.

B. It’s a good idea to put a doorstop in your door.

C. A bit of planning can make Freshers’ Week easier.

D. The first week of your every year at university is called Freshers’ Week.

2.We can infer from the 4^th paragraph that ______.

A. the newcomers usually miss the days living at home

B. most of the students in the UK spend three years in universities

C. many freshers are worried about how to fit university life

D. all the new students will make new friends and join certain clubs

3.Why does the author suggest having wine glasses and snacks handy?

A. To pass the busy university life. B. To help make friends with other freshers.

C. To show yourself a drinker as others. D. To pass the time in a happy way.

4.The main purpose of writing this passage is to ______.

A. tell the newcomers how to make a new start in universities

B. introduce something about higher education system of the UK

C. discuss something about the Freshers’ Week in the UK

D. advise the freshmen how to behave well in the beginning

The UK has a well-respected higher education system and some of the top universities and research institutions in the world．But to those who are new to it all, sometimes it can be confusing．

October is usually the busiest month in the college calendar．Universities have something called Freshers' Week for their newcomers．It's a great opportunity to make new friends, join lots of clubs and settle into university life．

However, having just left the comfort of home and all your friends behind, the outlook of meeting lots of strangers in big halls can be nerve-wracking （令人头痛的）．Where do you start? Who should you make friends with? Which clubs should you join?

Luckily, there will be thousands of others in the same boat as you worrying about starting their university social life on the right foot．So just take it all in slowly．Don't rush into anything that you'll regret for the next three years．

Here are some top advice from past students on how to survive Freshers' Week:

·Learn rules．Make sure you know British social manners．Have a few wine glasses and snacks handy for your housemates and friends．

·Be kind．Sometimes cups of tea or even slices of toast can give you a head start in making friends．

·Be sociable．The more active you are, the more likely you'll be to meet new people than if you're someone who never leaves their room．

·Bring a doorstop．Keep your door open when you're in and that sends positive messages to your neighbors that you're friendly．

So with a bit of clever planning and effort, Frsshers' Week can give you a great start to your university life and soon you'll be passing on your experience to next year's new recruits．

1.Which of the following statements is FALSE according to the passage?

A．It's a good idea to bring a doorstop．

B．A hit of planning can make Freshers' Week easier．

C．October is generally the busiest month for universities in the UK．

D．The first week of your even- year at university is called Freshers' Week．

2.We can infer from the 4th paragraph that____ ．

A．the newcomers usually miss the days living at home

B．many freshers are worried about how to fit university life

C．most of the students in the L K spend three years in universities

D．all the new students will make new friends and join certain clubs

3.Why does the author suggest having wine glasses and snacks handy?

A．To pass the busy university life． B．To pass the time in a happy way．

C．To show yourself a drinker as others． D．To help make friends with others．

4.The underlined word "recruits．" in the last paragraph refers to____．

A．courses B．freshers C．neighbors D．challenges

5.The main purpose of the passage is to____．

A．advise the freshers how to behave well in universities

B．discuss something about the Freshers' Week in the UK

C．tell the newcomers how to make a new start in universities

D．introduce something about higher education system of the UK

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