The Times of London has started an important new service-e-paper. It's quite different form the current online service, but exactly the same as tile printed newspaper back in Britain. The News, Sport, Business section, T2, The Game (even Monday), the classifieds, even the crossword are all laid out just as in the paper. It's the actual paper without the paper. To try a free demonstration, click the button below.

　　Now you can access The Times newspaper as it is printed from 5 am GMT on the day of publication. For the first time, wherever you are outside the UK, you can get today's newspaper on your screen from just 24p per day.

　　In addition to the new e-paper, subscribing（订阅）to Times online gives you the complete Newspaper Edition Headline List, as well as full access to the Times online website and all associated online services.

　　Your subscription now brings you daily access to：

　　The new e-paper edition

　　The Times online website and services

　　The Newspaper Edition Headline List

　　You can pay in any one of the following ways：

　　One of monthly subscription：￡7.50

　　Monthly payment scheme：￡6.50 per month

　　Annual payment scheme：￡75.00 per year

(1) Where can this ad be found?

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(2) The underlined sentence“It's the actual paper without the paper” means_______.

[　　]

A．information in e-paper can be received free of charge

B．information in e-paper is given without being printed

C．information in e-paper cannot be found in any other papers

D．information in e-paper is limited to only a few fields

(3) According to the advertisement, ________.

[　　]

A．the more papers you subscribe to, the less you will have to pay

B．the longer your subscription to the paper is, the less you will have to pay

C．The Times newspaper is printed in different parts of the world

D．what happen in the late afternoon appear in the same day's Times

阅读理解

　　Happy birthday! Do birthdays really make people happy? Of course they do. Birthdays celebrate the day we were born. What's more, that extra candle on the cake represents another year of growth and maturity (成熟)—or so we hope. We all like to imagine that we're getting wiser and not just alder. Most of us enjoy observing the miracle of growth in others as well. For instance, seeing our children develop and learn new things makes us feel proud. For Americans, like people in most cultures, growing up is a wonderful process. But growing old? That's a different story. Growing old is not exactly pleasant for people in youth-oriented American . Most Americans like to look young, act young and feel young. As the old saying goes, “You're as young as you feel . ” Older people joke about how many years young they are ,rather than how many years old. People in sane countries value the aged as a source of experience and wisdom. But Americana seem to favor those that are young, or at least “young at heart”. Many older Americans find the“golden years” to be anything but golden. Economically, “senior citizens”often struggle just to get by. Retirement — typically at age 65—brings a sharp decrease in personal income. Social Security Benefits usually cannot make up the difference. Older people may suffer from poor nutrition(营养) , medical care and housing. Some even experience age discrimination.

　　Ironically, the elderly population in America is expanding fast. Why? People are living longer. Fewer babies ere being born. The middle-aged “baby boomers” are rapidly entering the ranks of the elderly, so America may soon be a place where wrinkles(皱纹) are “in” . Marketing experts are already focusing on this growing group of consumers. And even now the elderly have a great deal of political power.

　　A common stereotype(模式化的形象) of older Americana is that they are usually “put away” in nursing homes and forgotten about. Actually, only about 5 percent live on acme type of institution(慈善机构).

　　More than half of those 65 or older live with or near at least one of their children. The vast majority ad the elderly live alone and take care of themselves.

　　In spite of challenges they face, Americans in their “twilight years (暮年)” generally refuse to we up on life. They find a variety of ways to keep themselves active. To help them stay in shape, they may join mall (商业区) walkers club, fitness programs and even the “Senior Olympics” .They can enjoy hours of entertainment at senior centers and adult amusement parks. Many enroll in continuing education programs to maintain their mental skills. For Americans, if you're going to grow old, you might as well do it gracefully.

1．Older people in America ________.

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A．think it sad to enter the golden age

B．are not popular in the society

C．are respected by all

D．find it happy to have another year of growth

2．Which of the following is NOT the reason why there are more and more older people in America?

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A．The birthrate is lower.

B．The older people are taken good care of.

C．There are many more middle-aged people than before.

D．The average life-span becomes longer.

3．The underlined part in Paragraph 2 refers to ________.

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A．the babies

B．baby-boomers

C．the middle-aged

D．the elderly

4．It can be seen from the passage that older people in America ________ .

[　　]

A．are content with their life now

B．are faced with challenges throughout their life

C．have chances to remain active in the society

D．receive continuing education programs to hunt for life

阅读理解

　　Right now in schools across the country children are busy selling Pepsi-Cola in the name of education. They are part of Pepsi's “Learn and Earn Project” —a competition set up by Pepsi once a year that encourages students to sell the soft drink at parties, basketball games and other school functions.

　　Then, each spring, the students write up their Pepsi-selling success stories for a chance at national prizes: shares of stock(股份) in the Pepsi-Cola Company.

　　According to materials the company sends the teachers, the project declares “help strengthening students' broad understandings of business, particularly its broad marketing and management aspects. ”

　　Whether it fufills this objective or not, it does succeed in selling Pepsi .

　　The “Learn and Earn Project” is just one example of the hundreds of ways food companies encouraging the buying ad their products in schools. Particularly in the fields of nutrition and hams economics, companies send numerous “teaching aids”: highly Professional films, shiny workbooks and pamphlets (小册子) , all available to teachers at well commercial rates or free.

　　For example, the Savennach Sugar Refining Corp puts out a book for students called “Sugar through the Ages” which includes statements such as “Scientists have found that generous amounts of sugar are a valuable part of well-balanced diets for growing children.”

　　By far the largest supplier of nutrition-education materials to schools is the National Dairy Council, which provides all sorts of pamphlets addressing questions ranging from “How am I doing socially?” to “How am I doing physically?”These materials are full of things about dairy(乳) Products, daily calcium (钙)requirement , etc . Drink milk ,the message seems to be, and you too can be popular.

　　But nutrition and home economics are rat the only areas where companies have found a lucrative(获利) form of advertising.

1．What is NOT true of Pepsi's “Learn and Earn Project”?

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A．Students selling Pepsi-Cola successfully will become stock holders in the company.

B．Students may gain a better understanding of a business project.

C．It is carried out every year.

D．The Pepsi Company gains much profit out of it.

2．The main idea of the passage is that ________.

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A．students learn much knowledge of nutrition and home economics through their practice of business

B．Pepsi's “Learn and Earn Project ”helps strengthening the students' broad understanding of business

C．many big companies provide money for schools successfully by carrying out their “Learn and Earn Project”

D．various types of companies extend the selling of their products to schools

3．What do you think is the author's attitude toward such approaches (探讨) to education?

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A．The author doesn't show his like or dislike for them.

B．The author doesn't think highly of them.

C．The author doubts if those companies can fulfill their objectives .

D．The author takes a denifite(明确的) attitude towards them .

4．The underlined word “generous” most probably means ________.

[　　]

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

??? Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

1.What is discussed in this passage?

A. The content of modern advertising.　　

B. The skills of modern advertising.

C. The results of modern advertising.　　

D. The writing of modern advertising.

2.According to the passage, a good advertisement should     ____________.

A. be both persuasive and effective　

B. give people useful information

C. show people a product　　????????????? ????????????? ?????????????

D. show people a new idea of a product 

3.From the passage, we know that ___________________ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

4. What can we infer from the passage?

A. Customers can easily be persuaded by advertisements.

B. Customers should be persuaded by advertisements.

C. It’s impossible for customers to buy a product without advertisements.

D. Customers buy products according to their demands rather than the advertisements.

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

69. What is discussed in this passage?

　    A. The content of modern advertising.　                B. The skills of modern advertising.

      C. The results of modern advertising.　　                 D. The writing of modern advertising.

70. According to the passage, a good advertisement should________.

       A. be both persuasive and effective　　                 B. give people useful information

      C. show people a product　　                            D. show people a new idea of a product 

71. From the passage, we know that _______ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

72. What can we infer from the passage?

A. It’s impossible for customers to buy a product without advertisements.

B. Customers should be persuaded by advertisements.

C. Customers can easily be persuaded by advertisements.

D. Customers buy products according to their demands rather than the advertisements.