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Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character．The child is more interested in the picture than in breakfast food．Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them．
Some packages suggest that a buyer will get something for nothing．Food products sold in reusable containers are examples of this．Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free．However, the cost of the container is added to the cost of the product．The size of a package also motivates a buyer．Maybe the package had “Economy Size” or “Family Size” printed on it．This suggests that the larger size has the most product for the least money．But that is not always true．To find it out, a buyer has to know how the product is sold and the price of the basic unit．
The information on the package should provide some answers．But the important thing for any buyer to remember is that a package is often an advertisement．The words and pictures do not tell the whole story．Only the product inside can do that．
From the passage we know the buyer pays more attention to __________．
A．the size of a container
B．a container with attractive picture
C．a well-designed container
D．a plain container with low cost
What suggestion does the author give in the passage?
A．It’s not good to buy the product which is sold in a glass or dish．
B．The quality of a container has nothing to do with the quality of the product．
C．The best choice for a buyer is to buy a product in a plain package．
D．A buyer should buy what he needs most rather than a well-designed package．
What is the best title for the passage?
A．How to Package a Product．
B．How to Make an Advertisement．
C．How to Sell Product．
D．How to Treat the Package Wisely．
查看习题详情和答案>>Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character．The child is more interested in the picture than in the breakfast food．Pictures for children to color or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them．
Some packages suggest that a buyer will get something for nothing．Food products sold in
reusable containers are examples of this．Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free．However, the cost of the container is added to the cost of the product．
The size of a package also motivates a buyer．Maybe the package has “Economy Size” or
“Family Size” printed on it．This suggests that the large size has the most products for the least money．But that is not always true．A buyer has to know how the product is sold and the price of the basic unit．
The information on the package should provide some answers．But the important thing for any buyer to remember is that a package is often an advertisement．The words and pictures do not tell the whole story．Only the product inside can do that．
1．The underlined words “a buyer will get something for nothing” （Paragraph 2） most probably mean that _________．
A．a buyer will not get what he wants
B．a buyer will gain more than he loses
C．a buyer will get what he pays for
D．a buyer will get something useful free of charge
2．Which of the following statements is NOT mentioned in the passage?
A．On seeing a well-designed container, a buyer often neglects（忽略）what is inside it．
B．A buyer is also attracted by the size of the container．
C．Children are often made to buy a product by its package with attractive pictures．
D．Packaging is often a successful advertisement．
3．What suggestion does the author give in the passage?
A．The best choice for a buyer is to get a product in a plain package．
B．A buyer should get what he needs most．
C．Do not buy the product which is sold in a glass or dish．
D．A buyer should know that the quality of a container has little to do with the quality of the product．
查看习题详情和答案>>Shopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it; the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock(有现货的), the salesman promptly produces it, and the business of trying it on follows at once. All being well, the deal can be and often is completed in less than five minutes, with hardly any chat and to everyone's satisfaction.
For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants. In that case the salesman, as the name implies, tries to sell the customer something else, he offers the nearest to the article required. No good salesman brings out such a substitute impolitely; he does so with skill: “I know this jacket is not the style you want, sir, but would you like to try it for size? It happens to be the color you mentioned.” Few men have patience with this treatment, and the usual response is: “This is the right color and may be the right size, but I should be wasting my time and yours by trying it on.”
Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on need. She has never fully made up her mind what she wants, and she is only “having a look round”. She is always open to persuasion; indeed she sets great store by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the lookout for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro, often retracing her steps, before selecting the dresses she wants to try on. It is a laborious process, but apparently an enjoyable one. Most dress shops provide chairs for the waiting husbands.
1.The underlined sentence “the price is a secondary consideration” in the first paragraph means when a man is shopping ______.
A．he buys good quality things, so long as they are not too dear
B．he buys whatever he likes without considering its value
C．he does not mind how much he has to pay for the right things
D．he often buys things without giving the matter proper thought.
2.What does a man do when he can not get exactly what he wants?
A．He buys a similar thing because of the color he wants.
B．He usually does not buy anything.
C．At least two of his requirements must be met before he buys.
D．So long as the style is right, he buys the thing.
3.What is the most obvious difference between men and women shoppers?
A．Men do not try clothes on in a shop while women do.
B．Women bargain for their clothes, but men do not.
C．The time they take over buying clothes.
D．Men go shopping based on need, but women never.
查看习题详情和答案>>
Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character．The child is more interested in the picture than in breakfast food．Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them．
Some packages suggest that a buyer will get something for nothing．Food products sold in reusable containers are examples of this．Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free．However, the cost of the container is added to the cost of the product．The size of a package also motivates a buyer．Maybe the package had “Economy Size” or “Family Size” printed on it．This suggests that the larger size has the most product for the least money．But that is not always true．To find it out, a buyer has to know how the product is sold and the price of the basic unit．
The information on the package should provide some answers．But the important thing for any buyer to remember is that a package is often an advertisement．The words and pictures do not tell the whole story．Only the product inside can do that．
59．From the passage we know the buyer pays more attention to __________．
A．the size of a container
B．a container with attractive picture
C．a well-designed container
D．a plain container with low cost
60．What suggestion does the author give in the passage?
A．It’s not good to buy the product which is sold in a glass or dish．
B．The quality of a container has nothing to do with the quality of the product．
C．The best choice for a buyer is to buy a product in a plain package．
D．A buyer should buy what he needs most rather than a well-designed package．
61．What is the best title for the passage?
A．How to Package a Product．
B．How to Make an Advertisement．
C．How to Sell Product．
D．How to Treat the Package Wisely．
查看习题详情和答案>>
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