Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture o 题目和参考答案——青夏教育精英家教网—

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Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character．The child is more interested in the picture than in breakfast food．Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them．

Some packages suggest that a buyer will get something for nothing．Food products sold in reusable containers are examples of this．Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free．However, the cost of the container is added to the cost of the product．The size of a package also motivates a buyer．Maybe the package had “Economy Size” or “Family Size” printed on it．This suggests that the larger size has the most product for the least money．But that is not always true．To find it out, a buyer has to know how the product is sold and the price of the basic unit．

The information on the package should provide some answers．But the important thing for any buyer to remember is that a package is often an advertisement．The words and pictures do not tell the whole story．Only the product inside can do that．

From the passage we know the buyer pays more attention to __________．

A．the size of a container

B．a container with attractive picture

C．a well-designed container

D．a plain container with low cost

What suggestion does the author give in the passage?

A．It’s not good to buy the product which is sold in a glass or dish．

B．The quality of a container has nothing to do with the quality of the product．

C．The best choice for a buyer is to buy a product in a plain package．

D．A buyer should buy what he needs most rather than a well-designed package．

What is the best title for the passage?

A．How to Package a Product．

B．How to Make an Advertisement．

C．How to Sell Product．

D．How to Treat the Package Wisely．

【小题1】B

【小题2】C

【小题3】C

解析:

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So far Mr．Henncquin is doing well．Last year European sales increased by 5．8% and the number of customers by 3．4%, the best annual results in nearly 15 years．Europe accounted for 36% of the group's profits and for 28 of its sales．December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly（垄断）．

Mr．Hennequin's recipe for revival（复兴） is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants． McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American．Mr．Hennequin says he wants to engage in a dialogue with the public to address these concerns．

He introduced "open door" visitor days in each country which became hugely popular．In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year．The Nutrition Information Initiative（倡议）launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners．

Which of the following statement is RIGHT?

A．Denis Hennequin has been boss of McDonald since 2004．

B．The sales of McDonald is increasing in France．

C．Denis Hennequin tries his best to increase the sales of McDonald in the world．

D．The nutrition information is always launched on McDonald products．

McDonaId's is blamed in Europe for the following reasons EXCEPT .

A．making people fat B．exploiting workers

C．treating animals cruelly D．earning too much

Which of the following is not included in the McDonaId's packaging?

A．attentions B．fat C．protein D．salt content

What did Denis Hennequin do to increase the sales of McDonald in Europe?

A．He visited all the McDonaId's branches in Europe．

B．He introduced "open door" visitor's days in each country．

C．He had done a reliable job as head of the group's French subsidiary．

D．He engaged in a dialogue with the public．

When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining．One exception was France, where Mr．Hennequin had done a reliable job as head on the group's French subsidiary（子公式） to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates．
So far Mr．Henncquin is doing well．Last year European sales increased by 5．8% and the number of customers by 3．4%, the best annual results in nearly 15 years．Europe accounted for 36% of the group's profits and for 28 of its sales．December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly（垄断）．
Mr．Hennequin's recipe for revival（复兴） is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants． McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American．Mr．Hennequin says he wants to engage in a dialogue with the public to address these concerns．
He introduced "open door" visitor days in each country which became hugely popular．In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year．The Nutrition Information Initiative（倡议）launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners．
【小题1】Which of the following statement is RIGHT?

A．Denis Hennequin has been boss of McDonald since 2004．

B．The sales of McDonald is increasing in France．

C．Denis Hennequin tries his best to increase the sales of McDonald in the world．

D．The nutrition information is always launched on McDonald products．

【小题2】McDonaId's is blamed in Europe for the following reasons EXCEPT .

A．making people fat	B．exploiting workers
C．treating animals cruelly	D．earning too much

【小题3】Which of the following is not included in the McDonaId's packaging?

【小题4】What did Denis Hennequin do to increase the sales of McDonald in Europe?

A．He visited all the McDonaId's branches in Europe．

B．He introduced "open door" visitor's days in each country．

C．He had done a reliable job as head of the group's French subsidiary．

D．He engaged in a dialogue with the public．

Organic foods are produced according to certain production standards, meaning they are grown without the use of conventional pesticides, or chemical fertilizers and that they were processed without food additives. Livestock are raised without the routine use of antibiotics（抗生素）or growth hormones. In most countries, organic produce must not be genetically modified. They may also be required to be produced using energy-saving technologies and packaged using recyclable materials when possible.

Early consumers interested in organic food would look for non-chemically treated, fresh or minimally processed food.

They mostly had to buy directly from growers: “Know your farmer, know your food” was the motto. Personal definitions of what constituted ( 组成)“organic” were developed through first-hand experience: by talking to farmers, seeing farm conditions, and farming activities. Historically, organic farms were relatively small family-run farms — which is why organic food was once only available in small stores or farmers’ markets.

However, since the early 1990s organic food has had growth rates of around 20% a year. As of April 2008, organic food accounts for 1 - 2% of food sales worldwide. Currently organic food production is legally regulated. Many countries require producers to obtain organic certification in order to market food as organic.

Several studies have attempted to examine and compare conventional and organic systems of farming. The general consensus（共同看法）is that, in the short term, organic farming is less damaging for the following reasons:

● Organic farms do not release synthetic pesticides (合成农药) into the environment — some of which have the potential to harm soil, water and local wildlife.

● Organic farms are better than conventional farms at keeping diverse ecosystems, i.e., populations of plants and insects, as well as animals.

● Organic farms are more energy efficient and produce less waste.

Another report published in March 2008 by The Organic Center claims that organic food is on average 25% more nutritious than conventional food.

However, many critics believe that the increased land needed to farm organic food could potentially destroy the rainforests and wipe out many ecosystems. And organic products cost 10 to 40% more than similar conventionally produced products. Processed organic foods in supermarkets are 65% more expensive.

1. Early consumers knew what food was “organic” by _______.

A. firsthand experience B. the “certified organic” label tag

C. its packaging D. examining its organic certification

2. We can infer that _______.

A. in America, organic food can only be bought in small stores or farmers’ markets

B. organic food is also available in large supermarkets at present

C. organic food is produced by large-scale farms

D. organic food is often beautifully packaged

3. According to the passage, organic food is considered as _______.

A. junk food B. delicious snacks C. green food D. conventional food

4. What is the main idea of the last paragraph?

A. The benefits of organic food. B. The cost of organic food.

C. The disadvantages of organic food. D. Organic food and conventional food.

5. Which of the following statements does NOT support the view that organic farming is more environment-friendly?

A. Organic food is generally thought to be more nutritious.

B. Organic farms are more energy efficient and produce less waste.

C. Organic farms are better than conventional farms at maintaining varieties of plants, insects and animals.

D. Organic farms do not release synthetic pesticides into the environment.

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项是多余的。

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.

1 . Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.

2 . Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package -- because we think of blue as safe, and white as calm.

3 . But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know the troth: 4 . The founder of Pears soup, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “ 5 .”

A. It’s not enough to have a good product.

B. Coloring, for example, varies according to what the producers are trying to sell.

C. Any fool can make soup, but it takes a genius to sell it.

D. The colors tricked the customers into shopping.

E. The size of a product can attract a shopper.

F. A good product is an advantage.

G. The colors turned the customers off.

Ask someone what they have done to help the environment recently and they will almost certainly mention recycling．Recycling in the home is very important of course．However, being forced to recycle often means we already have more material than we need．We are dealing with the results of that over–consumption in the greenest way possible, but it would be far better if we did not need to bring so much material home in the first place．

The total amount of packaging has increased by 12% between 1999 and 2005．It now makes up a third of a typical household’s waste in the UK．In many supermarkets nowadays food items are packaged twice with plastic and cardboard．

Too much packaging is doing serious damage to the environment．The UK, for example, is running out of it for burying this unnecessary waste．If such packaging is burnt, it gives off greenhouse gases which go on to cause the greenhouse effect．Recycling helps, but the process itself uses energy．The solution is not to produce such items in the first place．Food waste is a serious problem, too．Too many supermarkets encourage customers to buy more than they need．However, few of them are coming round to the idea that this cannot continue, encouraging customers to reuse their plastic bags, for example．

But this is not just about supermarkets．It is about all of us．We have learned to associate packaging with quality．We have learned to think that something unpackaged is of poor quality．This is especially true of food．But it is also applied to a wide range of consumer products, which often have far more packaging than necessary．

There are signs of hope．As more of us recycle, we are beginning to realize just how much unnecessary materials are collected．We need to face the wastefulness of our consumer culture, but we have a mountain to climb．

1.What does the underlined phrase “that over-consumption” refer to?

A．Using too much packaging．

B．Recycling too many wastes．

C．Making more products than necessary．

D．Having more material than is needed．

2.The author uses figures in Paragraph 2 to show ___________．

A．the tendency of cutting household waste

B．the increase of packaging recycling

C．the rapid growth of supermarkets

D．the fact of packaging overuse

3.According to the text, recycling ___________．

A．helps control the greenhouse effect

B．means burning packaging for energy

C．is the solution to gas shortage

D．leads to a waste of land

4.What can be inferred from Paragraph 4?

A．Unpackaged products are of bad quality．

B．Supermarkets care more about packaging．

C．It is improper to judge quality by packaging．

D．Other products are better packaged than food．

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