The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

3.What’s the best title for the passage?

A．The Importance of Right Brand Names        B．The Development of Names

C．The Rules of Naming                     D．The Methods of Choosing Names

根据读音选择正确的音标(5分)

1.orange   A./ '?u rind? /        B./ '?rind? /        C./ '?: rind? /

2.yellow    A./ 'jil?u /          B./ 'j?l?u /           C./ 'jel?u /

3.color     A./ 'k?l?u /          B. /k?'l? /          C./ 'k?l? /

4.please    A./pli:z/            B./pleiz/           C./pli:s/

5.thank    A./ θa:?k /         B./ sæ?k /          C./ θæ?k /

The underlined part in the word “yellow ”is pronounced(发音) as  ______.

A. [u:]                   B. [ai]               C. [ə]                 D. [əu]

Several years ago, a television reporter was interviewing three of the most important people from local businesses. One was a very rich banker, another owned one of the largest companies in the world, and the third owned many buildings in the center of New York.
　　The reporter was talking to them about being important.
　　“How do we know if someone is really important?” the reporter asked the banker.
　　The banker thought for a few moments and then said, “I think anybody who is invited to the White House to meet the President is really important.”
　　The reporter then turned to the owner of the very large company. “Do you agree with that?” she asked.
　　The man shook his head, “No. I think the President invites a lot of people to the White House. You’d only be important if while you were visiting the President, there was a telephone call from the president of another country, and the President said he was too busy to answer it.”
　　The reporter turned to the third man. “Do you think so?”
　　“No, I don’t.” he said. “I don’t think that makes the visitor important. That makes the President important.”
　　“Then what would make the visitor important?” the reporter and the other two men asked.
　　“Oh, I think if the visitor to the White House was talking to the President and the phone rang, and the President picked up the receiver, listened and then said, ‘it’s for you.’”
【小题1】This story happened in ________.
A. U.N.             B. U.S.A.               C. U.K.      D. P.R.C.
【小题2】There are________in this passage.