The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.

Sometimes advertising is intentionally misleading. A few years ago a brand of

bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.

　　On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.

　　Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.

56. Advertising can persuade the consumer to buy worthless products by _________.

　 A. stressing their high quality

　 B. convincing him of their low price

　 C. maintaining a balance between quality and price

　 D. appealing to his buying motives

57. The reason why the bread advertisement is misleading is that ________.

　 A. thin slices of bread could contain more calories

　 B. the loaf was cut into regular slices

　 C. the bread was not genuine bread

　 D. the total number of calories in the loaf remained the same

58. The passage tells us that _______.

　 A. sometimes advertisements really sell what the consumer needs

　 B. advertisements occasionally force consumers into buying things they don’t need

　 C. the buying motives of consumers are controlled by advertisements

　 D. fire insurance is seldom a worthwhile investment

59. It can be inferred from the passage that a smart consumer should ________.

　 A. think carefully about the benefits described in the advertisements

　 B. guard against the deceiving nature of advertisements

　 C. be familiar with various advertising strategies

　 D. avoid buying products that have strong emotional appeal

60. The passage is mainly about ________.

　 A. how to make a wise buying decision

　 B. ways to protect the interests of the consumer

　 C. the positive and negative aspects of advertising

　 D. the function of advertisements in promoting sales

“Imagine you are walking along the road. Suddenly you fall over and all the passers-by burst into laughter. You feel very　 1　 and think the world is laughing at you . But in fact, five minutes later, they have　 2　  it ever happened.” The other day when I came across these words in an article, I didn’t agree with the　 3　 .
The author thinks the best thing to do in this kind of　 4 is to pretend nothing has happened, and so avoid　 5　 trouble.
I admit that we should keep　 6　 because “Your tears will only remind others of what happened, while your　 7　 can let them forget it.” But this is far from satisfactory. We should do　8　 to make things better.
I used to be a(n)  9　 girl and not very good at maths. Our new maths teacher asked me a question and I still remember how I hung my head in  10  when I couldn’t answer it.
“If you don’t know the answer, just tell me.” the teacher said, “If you don’t how can I know 　 11　 you know the answer or not?” All of my classmates burst into laughter. My face turned red but the teacher　 12　 me to go to the blackboard and　 13　 what I knew. If I had　 14　 the words in the article, I would have given up. But I tried my best. And to everyone’s  15　, I succeeded! The teacher smiled and said, “Well done! I　 16　 you could do it!”
Since then, I have become active in maths as　 17　 as in other subjects. I used to think doing maths exercises was a waste of time. But now, I know　 18　 I do can make things better. Everyone is the　 19　 of his own fate.
If we make mistakes, we should take on an active　20　 . Laugh, and the world laughs with you; weep(哭泣), and you weep alone.

Sure, it’s good to get along with your teacher because it makes the time you spend in the classroom more pleasant.

    And yes, it’s good to get along with your teacher because, in general, it’s smart to learn how to relate to (理解)the different types of people you’ll meet throughout your life.

    But really, there’s one super-important reason why you should get along with your teacher. When you do, “learning bursts right open,” says Evelyn Vuko, a longtime teacher who writes an education column（专栏） called “Teacher Says” for the Washington Post newspaper.

In fact, kids who get along with their teachers not only learn more, but they’re more comfortable asking questions and getting extra help. This makes it easier to understand new material and do your best on tests. When you have this kind of relationship with a teacher, he or she can be someone to turn to with problems, such as problems with learning or school issues, such as bullying(欺负人). 

As a kid in a primary or middle school, you’re at a wonderful stage in your life. You’re like a sponge(海绵), able to soak up lots of new and exciting information. On top of that, you’re able to think about all this information in new ways. Your teacher knows that, and in most cases, is very excited to be the person who’s giving you all that material and helping you put it together. Remember, teachers are people, too, and they feel great if you’re open to what they’re teaching you. That’s why they wanted to be teachers in the first place --- to teach!

Some kids may be able to learn in any situation, whether they like the teacher or not. But most kids are sensitive to the way they get along with the teacher, and if things aren’t going well, they won’t learn as well and won’t enjoy being in class.

1.The passage mainly talks about _____.

A. how to get along well with teachers

B. the importance of a good relation with teachers

C. how much the students are expected of to get along with teachers

D. how to make the time in the classroom more pleasant

2. “Learning bursts right open” in the third paragraph really means _____.

A. learning becomes easier for you at once　　　　　

B. you find an opening to learning　　　　　

C. there’ll be more problems with learning　　　　　

D. there’ll be no problems with learning.

3.According to the passage, which of the following statements is TRUE?

A. You are getting on well with your teachers, so you have more questions than others.

B. You find it comfortable to ask questions, so you can build a good relationship with teachers.

C. You have a good relationship with teacher, so you can turn to him/ her when in trouble.

D. You are in trouble, so you can build a good relationship with teachers.

4.Which of the comments is FALSE on teachers and their work according to the passage?

A. Teachers are excited even if you wouldn’t like to accept their teaching.

B. Teachers sometimes have the same feelings as students do.　　　　

C. Though few there are still some students who can learn even if they don’t like the teacher.　　

D. Having a bad relationship with your teachers does more or less harm to your studies.

阅读理解

　　Enduring Storms

　　Several more rounds of severe storms, tornadoes and flash flooding struck many parts of the American Midwest and Northeast as bad weather continued across the US for a second month.

　　Monsoon Storms

　　A south-west monsoon has caused havoc in parts of SriLanka. Government meteorologists said that unexpected monsoonal winds blew directly across the country from the Southern Hemisphere at about 100 km/h, producing several rounds of stormy weather. Nearly 250 houses in the capital Colombo were damaged.

For the week ending 3 July 1998

　　Mt. Etna Erupts

　　Sicily’s Mount Etna volcano erupted shortly after midnight on July 1, shooting“bombs”of lava nearly 1.5 metres in diameter on the eastern side of the mountain. The 30-minute eruption could be seen for several miles, but did not threaten any nearby villages.

　　Hurricane

　　Hurricane Blas lost strength as it moved over cooler waters in the Pacific Ocean to the west of Mexico. Blasformed off southwest Mexico during the previous week, but squalls on the outer fringes of the storm lashed western Michoacan State, killing four people when their wood and cardboard home collapsed.

　　Monkey Repellent

　　After years of unsuccessful attempts to keep crop-eating monkeys out of Japanese fields, a Tokyo research team believes that it may have finally found a way to prevent the damage caused by the monkeys. Animal raids on crops were successfully prevented by shooting chilli powder into the air, irritating the eyes and noses of monkeys that passed in front of carefully-placed warning sensors.“We’ve tried…all kinds of preventive measures, but the monkeys are smart enough to outwit the tricks,”said Toshiaki Wada, Director of the Tokyo Forestry Experiment Station in western Tokyo.

1．The monsoon is Sri Lanka ________.

[　　]

A．was of average strength

B．destroyed more property than previous monsoons

C．was not typical for that time of the year

D．affected only the outer areas of the nation

2．What aspect of Hurricane Blas does the map show?

[　　]

3．According to the information, which of the following statements is TRUE?

[　　]

A．The eruption of Mt. Etna lasted thirty days.

B．Hurricane Blas was formed off the coast of Italy.

C．The American Midwest had fine weather throughout July 1998.

D．The eruption of Mt. Etna did not destroy local villages.

4．According to the information, the monkeys in the Japanese fields ________.

[　　]

A．destroy crops

B．kill unsuspecting humans

C．spread eye diseases to humans

D．stop farmers from working

5．Toshiaki Wada, Director of the Tokyo Forestry Experiment Station, would describe the monkeys as ________.

[　　]