D
Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food． The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．
we inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．
We eventuallv located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．
Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand． In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s． The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong． Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor． Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．
71．According to the passage the preference test was conducted in order to______
A．show that a person's opinion about taste is mere guesswork
B．compare the ability of the participants in choosing their drinks
C．find out the role taste preference plays in a person's drinking
D．reveal which cola is more to the liking of the dr-inkcrs
72．The statistics recorded in the preference tests show that         
A．there is not much difference in taste between Coca-Cola and Pepsi
B．few people had trouble telling Coca-Cola from Pepsi
C．people's tastes differ from one another
D．Coca-Cola and Pepsi are people's two most favorite drinks
73．It is implied in the first paragraph that______
A．the competition between the two colas is very strong
B．blind tasting is necessary for identifying fans
C．the purpose of taste test is to promote the sale of colas
D．the improvement of quality is the chief concern of the two cola companies
74．The underlined word "bumout" here refers to the state of          ．
A．being seriously bumt in the skin
B．being badly damaged by fire
C．being unable to bum for lack of fuel
D．being unable to function because of too much use
75．The author's purpose in writing this passage is to           ．
A．emphasize that taste and price are closely related to each other
B．recommend that blind tasting be introduced in the quality control'of colas
C．show that taste preference is highly subjective
D．argue that taste testing is an important marketing strategy

       Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food．The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．

       We inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．

       We eventually located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．

       Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand．In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s．The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．

       Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong．Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor．Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．

1.According to the passage the preference test was conducted in order to

       A．show that a person's opinion about taste is mere guesswork

       B．compare the ability of the participants in choosing their drinks

       C．find out the role taste preference plays in a person's drinking

       D．reveal which cola is more to the liking of the dr-inkcrs

2.The statistics recorded in the preference tests show that

       A．there is not much difference in taste between Coca-Cola and Pepsi

       B．few people had trouble telling Coca-Cola from Pepsi

       C．people's tastes differ from one another

       D．Coca-Cola and Pepsi are people's two most favorite drinks

3.It is implied in the first paragraph that

       A．the competition between the two colas is very strong

       B．blind tasting is necessary for identifying fans

       C．the purpose of taste test is to promote the sale of colas

       D．the improvement of quality is the chief concern of the two cola companies

4.The underlined word "bumout" here refers to the state of           ．

       A．being seriously bumt in the skin

       B．being badly damaged by fire

       C．being unable to bum for lack of fuel

       D．being unable to function because of too much use

5.The author's purpose in writing this passage is to            ．

       A．emphasize that taste and price are closely related to each other

       B．recommend that blind tasting be introduced in the quality control'of colas

       C．show that taste preference is highly subjective

       D．argue that taste testing is an important marketing strategy

 D

Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food． The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．

we inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．

We eventuallv located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．

Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand． In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s． The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．

Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong． Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor． Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．

71．According to the passage the preference test was conducted in order to______

       A．show that a person's opinion about taste is mere guesswork

       B．compare the ability of the participants in choosing their drinks

       C．find out the role taste preference plays in a person's drinking

       D．reveal which cola is more to the liking of the dr-inkcrs

72．The statistics recorded in the preference tests show that         

       A．there is not much difference in taste between Coca-Cola and Pepsi

       B．few people had trouble telling Coca-Cola from Pepsi

       C．people's tastes differ from one another

       D．Coca-Cola and Pepsi are people's two most favorite drinks

73．It is implied in the first paragraph that______

A．the competition between the two colas is very strong

B．blind tasting is necessary for identifying fans

C．the purpose of taste test is to promote the sale of colas

D．the improvement of quality is the chief concern of the two cola companies

74．The underlined word "bumout" here refers to the state of           ．

A．being seriously bumt in the skin

B．being badly damaged by fire

C．being unable to bum for lack of fuel

D．being unable to function because of too much use

75．The author's purpose in writing this passage is to            ．

A．emphasize that taste and price are closely related to each other

B．recommend that blind tasting be introduced in the quality control'of colas

C．show that taste preference is highly subjective

D．argue that taste testing is an important marketing strategy

Thanks to the Internet, a whole new online world has been opened up for us to meet, chat and go where we’ve never been before.

But just as in face to face communication, there are some rules of behavior that should be followed when on line.  The basic rule is simple: treat others in the same way you would want to be treated.   Imagine how you’d feel if you were in the other person’s shoes.

For anything you’re about to send: ask yourself, “Would I say this to the person’s face?” if the answer is no, rewrite and reread.  Repeat the process till you feel sure that you’d feel comfortable saying words to a person’s  face.

If someone in the chat room is rude to you, your instinct (本能) is to fire back in the same manner. But try not to do so.  Just pay no attention to it, or block his message.  If it was caused by a disagreement with another member, try to fix the situation by politely discussing it. Remember to respect the beliefs and opinions of others in the chat room.

Everyone was new to the network once.  Offer advice when asked by newcomers, as they may not be sure what to do or how to communicate. When someone makes a mistake, whether it’s a stupid question or an unnecessarily long answer, be kind about it. If it’s a small mistake, you may not need to say anything. Even if you feel strongly about it, think twice before saying anything. Having good manners yourself doesn’t give you license to correct everyone else.

If you do decide to tell someone about a mistake, point it out politely At the same time, if you find you are wrong, be sure to correct yourself and apologize to those that you have offended.

It is not polite to ask others personal questions such as their age, sex and marital status. Unless you know the person very well, and you are both comfortable with sharing personal information, don’t ask such questions.

1.When you send short messages to a person, you must _______.

2.If you are hurt in the chat room by others, you should_____.

3.If a newcomer who communicates online makes a mistake, you ___.

4.The passage mainly tells us _______.

Cell Phones Are the New Cigarettes

When you get in your car, you reach for it．When you’re at work, you take a break to have a moment alone with it．When you get into a lift, you play with it．

Cigarettes? Cup of coffee? No, it’s the third most addictive thing in modern life, the cell phone．And experts say it is becoming more difficult for many people to curbtheir longing to hug  it more tightly than most of their personal relationships．

With its shiny surface, its smooth and satisfying touch, its air of complexity, the cell phone  connects us to the world even as it disconnects us from people three feet away．In just the past  couple of years, the cell phone has challenged individuals, employers, phone makers and  counselors（顾问）in ways its inventors in the late 1940s never imagined．

The costs are becoming even more evident, and I don’t mean just the monthly bill．Dr．Chris  Knippers, a counselor at the Betty Ford Center in Southern California, reports that the overuse of  cell phones has become a social problem not much different from other harmful addictions: a barrier to one-on-one personal contact, and an escape from reality．

Sounds extreme, but we’ve all witnessed the evidence: The person at a restaurant who talks on the phone through an entire meal, ignoring his kids around the table; the woman who talks on the phone in the car, ignoring her husband; the teen who texts messages all the way home from school, avoiding contact with kids all around him．

Is it just rude, or is it a kind of unhealthiness? And pardon me, but how is this improving the quality of life?

Jim Williams, an industrial sociologist based in Massachusetts, notes that cell-phone addiction is part of a set of symptoms in a widening gulf of personal separation．He points to a study by Duke University researchers that found one-quarter of Americans say they have no one to discuss their most important personal business with．Despite the growing use of phones, e-mail and instant messaging, in other words, Williams says studies show that we don’t have as many friends as our parents. “Just as more information has led to less wisdom, more acquaintances via the Internet and cell phones have produced fewer friends,” he says．

If the cell phone has truly had these effects, it’s because it has become very widespread．Consider that in 1987, there were only 1 million cell phones in use．Today, something like 300 million Americans carry them．They far outnumber wired phones in the United States．

1.Which of the following best explains the title of the passage?

A．Cell phone users smoke less than they used to．

B．Cell phones have become as addictive as cigarettes．

C．More people use cell phones than smoke cigarettes．

D．Using cell phone is just as cool as smoking cigarettes．

2.The underlined word “curb” in Paragraph 2 means ____．

A．rescue           B．ignore            C．develop           D．control

3.The example of a woman talking on the phone in the car supports the idea that           ．

A．women use cell phones more often than men

B．talking on the phone while driving is dangerous

C．cell phones do not necessarily bring people together

D．cell phones make one-on-one personal contact easy