When several different people look at the same person, it is not unusual for each of them to see different things; when you alone observe one behavior or one person at two different times, you may see different things. The following are but some of the factors that lead to these varying perceptions (感知，认知)：
　　(1)Each person’s perceptions of others are formed by his or her own cultural conditioning education, and personal experiences.
　　(2) Sometimes perceptions differ because of what we choose to observe and how we deal with what we’ve observed. It is not necessarily true that person perception is based on observations of a particular person. Your observations may be totally controlled by what others have told you about this person; or you may focus (聚焦) primarily on the situation or role relationship. Most people do not use the same yardstick (标准) to measure their parents, their friends, and strangers.
　　(3) Sometimes we see only what we want to see or don’t see what may be obvious to others because of out own needs, desires, or temporary emotional states. This is a process known as selective perception. Selective perception is obviously more difficult when contradictory (矛盾的) information is particularly obvious, but it can be done. We can ignore (忽视) the stimulus- “He’s basically a good boy so what I saw was not shoplifting. ”
　　We can reduce the importance of the contradictory information- “All kids (孩子) get into mischief (顽皮) . Taking a book from the bookstore isn’t such a big deal. ” We can change the meaning of the contradictory information-”It wasn’t shoplifting because he was going to pay for it later.”…
【小题1】The first factor given by the author that affects our perception is _____.

       Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.

　　The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.

　　The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.

　　Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.

8. According to the passage, which of the following is true?

　 A. All international managers can learn culture.

　 B. Business diversity is not necessary.

　 C. Views differ on how to treat culture in business world.

　 Ｄ. Most people do not know foreign culture well.

9. According to the author, the model of Pepsi .

　Ａ. is in line with the theories of the school advocating the business is business the world around

　Ｂ. is different from the model of McDonald’s

　Ｃ. shows the reverse of globalization

　Ｄ. has converged cultural differences

10. The two schools of thought .

　　Ａ. both propose that companies should tailor business approaches to individual cultures

　　Ｂ. both advocate that different policies be set up in different countries

　　Ｃ. admit the existence of cultural diversity in business world

　　Ｄ. Both Ａ and Ｂ

11. This article is supposed to be most useful for those .

　　A. who are interested in researching the topic of cultural diversity

　  B. who have connections to more than one type of culture

　　C. who want to travel abroad

　　D. who want to run business on International Scale

12. According to Fortune, successful international companies .

　  Ａ. earn 20 percent or more of their revenue overseas

　  Ｂ. all have the quality of patience

　  Ｃ. will follow the overseas local cultures

　　Ｄ. adopt the policy of internationalization

The history of nomenclature (命名) in Britain is so old that no one knows the beginning of the story. Since written history began， people have had names. It is therefore impossible to do more than guess at how the earliest given names were chosen. Most names appear to have had some sort of original meaning， usually descriptive， rather than being simply a pleasing collection of sounds.

These descriptive names developed both from nouns and adjectives. The Irish Gaelic people  used descriptive nouns and adjectives which were meaningful. Early in prehistory some descriptive names began to be used again and again until they formed a name pool for that particular culture. Parents would choose names from the pool of existing names rather than invent new ones for their children.

With the rise of Christianity (基督教)， Christians were encouraged to name their children after the holy people of the church. These early Christian names can be found in many cultures today， in various forms. The pool of names in use in England changed basically after the Norman came in 1066. Then French names of Germanic origin became popular within three generations. As a result names like Emma， Matilda， Richard， and William， became common in English nomenclature. At the same time a few Old English names， like Edward and Alfred remained because they were names of holy people or kings； others were kept because they were used with slight changes by Germanic names from the Normans like Robert.

Surnames developed from bynames， which are additional ones used to differentiate people with the same given name.  These bynames fall into particular patterns.  These started out as specific  to a person and were taken down from father to son between the twelfth and sixteenth century. The noble usually used taken-down surnames early or the peasants did so later.

We can infer from the text that　　　　.

A.the first given names had not any actual meanings

B.people probably had names when there was no written language

C.the history of nomenclature is shorter than written history

D.names began to be used long after there was written language

The underlined word “they” (in Para.3) refers to “　　　　”.

A.Old English names               B.other names

C.names of Germanic origin  D.names of holy people

According to the text， which of the following statements is TRUE？

A.Robert is a Germanic name from the Normans.

B.Church didn’t encourage nomenclature used in the church.

C.Names like Emma and William were the most popular in 1066.

D.Names like Edward and Alfred were French names of Germanic origin.

Give the right order of surname development in history.

(a)People used bynames to differ people with the same given names.

(b)People chose given names from the pool of existing names.

(c)Bynames started out as specific to a person.

(d)Surnames became popular with common people.

(e)Surnames were taken down from father to son in noble families.

A.b-a-e-c-d          B.a-b-c-d-e        C.a-b-c-e-d      D.b-a-c-e-d

Which group of words can best describe the development of British nomenclature？

A.Additional， Particular and Various

B.Meaningful， Christian and Foreign

C.Descriptive， Meaningful and Germanic

D.Old English-styled， Christian and Original

It seems that the Englishmen just cannot live without sports of some kind. A famous French humourist once said that this is because the English insist on behaving like children all their lives. Wherever you go in this country, you will see both children and grown-ups knocking a ball about with a stick or something, as if in Britain men shall always remain boys and women girls! Still, it can never be bad to get exercise, can it?
　　Taking all amateur (业余) and professional sports in Britain into consideration, there can be no doubt that football is at the top of the list. It is called soccer in the United States. The game originated (起源于) in Britain and was played in the Middle Ages or even earlier, though as an organized game, or "association football", it dates only from the beginning of the 19th century.
　　The next is rugby, which is called "football" in the United States. It is a kind of football played by two teams of fifteen players than eleven. In rugby, an oval-shaped ball is used which can be handled as well as kicked. It is a pretty rough game.
　　In summer, cricket is the most popular sport. In fact, it has sometimes been called the English national game. Most foreigners find the game rather slow or even boring, but it enjoys great popularity among the British.
　　Tennis rates high on the list, too. It was introduced into England from France in the 15th century, but it was from England that it spread to practically every country in the world　　Table tennis, or "ping-pong", surely is not played on a great scale as it is in China or Japan. Basketball and volleyball were introduced into Britain during the late 19th century from America and are gaining popularity. Horse-back riding, swimming, rowing and golf all attract a lot of people.
41．The main purpose of Paragraph 1 is to tell us that the English ___________.
　　A．are all sports lovers           B．behave like children
C．like to kick a ball around       D．can remain young all their lives
42．According to the passage, which of the following is NOT true about football and rugby?
　　A．They differ in the shape of the ball.
　　B．They are played by different numbers of players.
　　C．They both can be handled.
　　D．They both can be kicked.
43．The game that was never played in Britain until the late 19th century is _________.
　　A．basketball    B．tennis    C．rugby   D．football

So long as teachers fail to distinguish（区别, 辨认） between teaching and learning, they will continue to undertake to do for children that which only children can do for themselves. Teaching children to read is not passing reading on to them. It is certainly not endless hours spent in activities about reading．Douglas insists that “reading cannot be taught directly and schools should stop trying to do the impossible”.

　  Teaching and learning are two entirely different processes. They differ in kind and function. The function of teaching is to create the conditions and the climate that will make it possible for children to devise the most efficient system for teaching themselves to read. Teaching is also public activity. It can be seen and observed.

　  Learning to read involves all that each individual does to make sense of the world of printed language. Almost all of it is private, for learning is an occupation of the mind, and that process is not open to public observation.

　  If teacher and learner roles are not interchangeable, what then can be done through teaching that will aid the child in the quest（探索）for knowledge? Smith has one principal rule for all teaching instructions. “Make learning to read easy, which means making reading a meaningful, enjoyable and frequent experience for children.”

When the roles of teacher and learner are seen for what they are, and when both teacher and learner fulfill them properly, then much of the pressure and feeling of failure for both is eliminated(除去, 剔除). Learning to read is made easier when teachers create an environment where children are given the opportunity to solve the problem of leaning to read by reading.

1.The problem with the reading course as mentioned in the first paragraph is that ______.

         A．it is one of the most difficult school courses　         

         B．students spend endless hours in reading

         C．reading tasks are assigned with little guidance　

         D．too much time is spent in teaching about reading

2.The teaching of reading will be successful if ______.

　　A．teachers can improve conditions at school for the students

　　B．teachers can enable students to develop their own way of reading

　　C．teachers can devise the most efficient system for reading

　　D．teachers can make their teaching activities observable

3.According to the passage, learning to read will no longer be a difficult task when ______.

         A．children become highly motivated　　            

         B．teacher and learner roles are interchangeable

         C．teaching helps children in the search for knowledge　

         D．reading enriches children’s experience

4.The main idea of the passage is that ______.

　　A．teachers should do as little as possible in helping students learn to read

　　B．teachers should encourage students to read as widely as possible

　　C．reading ability is something acquired rather than taught

D．reading is more complicated than generally believed