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A recent survey shows that the alarming rate of child suicide(自杀) in Hong Kong, raising levels of stress and anxiety among young people, increasing conflicts between children and teachers, and children’s complaints that their parents do not understand their problems—all point to a drop in “emotional quotient” (EQ) (情商), the ability to handle relationships.
EQ is defined as the ability to deal with oneself and others effectively. High EQ, psychologists say, is easy to spot. Some of the greatest humanitarian (人道主义的) leaders have high EQ, along with successful managers and inspirational and respected teachers. The problem is not how to spot high EQ but to improve on low EQ, so society as a whole can benefit.
In the United States, declining EQ among young people is seen as one of the factors behind rising young people’s crime because youths fail to understand others’ feelings—one of the key components of EQ. While the situation in Hong Kong is not so bad, there are warning signs that the levels of anxiety among youth may become critical. Declining EQ among Hong Kong teenagers has been acknowledged by several studies including a key study by the education concern group, the Learning-Teacher Association, which found a high degree of anxiety among students over the future and also that young people lacked confidence in dealing with problems. Parents and teachers will also need to develop their own EQ skills in order to deal with them effectively.
Daniel Goleman cites a number of basic elements of high EQ: first, awareness of your feelings as you experience them which is very important to making good decisions in life; second, feeling or awareness of what others are feeling. “90% of emotional information is expressed non-verbally and people vary in their ability to pick it up,” Dr. Goleman says in his book.
Dr. Goleman argues that without high EQ even highly-educated, highly-intelligent people will not find success in life. Or those with low EQ, even though they may be brilliant, tend to lack feeling and impulse control. They fail easily, and they are easily intolerant and often aggressive in interpersonal relations. Some educational psychologists believe work on EQ may be important in Hong Kong with its high rate of suicide among school children. EQ test may be able to help predict those most at risk, and those least able to deal with their own emotions or unable to deal with others, including parents and teachers.
1.According to the passage, children in Hong Kong commit suicide at an alarming rate as a result of _______.
A.parents not understanding their children
B.the rising levels of stress and anxiety among young people
C.the inability of dealing with relationships
D.increasing conflict between children and teachers
2.We can infer from the passage that people with low emotional quotient _______.
A.are least likely to become good leaders
B.can deal with oneself and others effectively
C.are beneficial to society
D.are more likely to be respected
3.The word “its” in the last paragraph refers to ________.
A.the work on EQ
B.Hong Kong
C.EQ
D.China
4.Daniel Goleman believes that _______.
A.one can be just as successful without having a high EQ
B.only people with both high EQ and high IQ will be successful in life
C.people with low intelligence will not get a successful life
D.people not having high EQ may not be successful in life despite being extremely intelligent
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Science can't explain the power of pets, but many studies have shown that the company of pets can help lower blood pressure and raise chances of recovering from a heart attack, reduce loneliness and spread all-round good cheer.
Any owner will tell you how much joy a pet brings. For some, an animal provides more comfort than a husband/wife. A 2002 study by Karen Allen of the State University of New York measured stress(紧张) levels and blood pressure in people—half of them pet owners—while they performed 5 minutes of mental arithmetic(心算) or held a hand in ice water. Subjects completed the tasks alone, with a husband/wife, a close friend or with a pet. People with pets did it best. Those tested with their animal friends had smaller change in blood pressure and returned most quick to base line heart rates. With pets in the room, people also made fewer math mistakes than when doing in front of other companions. It seems people feel more relaxed around pets, says Allen, who thinks it may be because pets don't judge
A study reported last fall suggests that having a pet dog not only raises your spirits but may also have an effect on your eating habits. Researchers at Northwestern Memorial Hospital spent a year studying 36 fat people and their equally fat dogs on diet-and-exercise programs; a separate group of 56 people without pets were put on a diet program. On average, people lost about 11 pounds, or 5% of their body weight. Dog owners didn't lose any more weight than those without dogs but, say researchers, got more exercise overall—mostly with their dogs—and found it worth doing.
【小题1】The underlined word “subjects” refers to ______.
| A.what students learned at school |
| B.people that were studied |
| C.those who had pets with them |
| D.those people without pets |
| A.he has a pet companion |
| B.he has less stress of work |
| C.he often does mental arithmetic |
| D.he is taken care of by his family |
| A.They have lower blood pressure. |
| B.They become more patient. |
| C.They are less nervous. |
| D.They are in higher spirits. |
| A.people with dogs did more exercise |
| B.dogs lost the same weight as people did |
| C.dogs liked exercise much more than people did |
| D.people without dogs found the program unhelpful |
| A.What pets bring to their owners. |
| B.How pets help people calm down. |
| C.People's opinions of keeping pets. |
| D.Pet's value in medical research. |
On hearing the words “Just do it!”, you will know there is a Nike product nearby.If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan(广告标语) is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people’s minds.It’s almost certain that every brand has a popular slogan.
Here are a few examples:
“Just do it!”—This slogan speaks out to teens.It tells them to do something, but only if they think it’s worth it.And if so, why not do it wearing Nike?
“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit.It seems to say “Coke is the only drink there is; there are no other forms of drinks.”
“Share moments, share life.”—This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!
1.What would be the best title for the text?
A.Just Do It! B.Slogan And Brand
C.Famous Slogans D.What Is A Good Slogan?
2.Which of the following can best explain the underlined sentence (paragraph 2)?
A.A good advertising slogan should draw people’s attention.
B.A brand should have an advertising slogan just as people have eyes.
C.An advertising slogan is as important to a brand as eyes are to a person.
D.An advertising slogan acts as the eyes of a brand.
3.The word “them” in the last paragraph refers to____.
A.people B.the happy moments
C.photos and beauty D.Kodak film
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On hearing the words “Just do it!”,you will know there is a Nike product nearby.If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan(广告标语)is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans 1eave a message inside people’sminds.It’s almost certain that every brand has a popular slogan.
Here are a few examples:
“Just do it!”一This slogan speaks out to teens.It tells them to do something,but only if they think it’s worth it.And if so,why not do it wearing Nike? “Always Coca-Cola.”一Coke’s slogans change every few years,but this one has enjoyed lasting popularity because it shows the brand’s spirit.It seems to say “coke is the only drink there is;there are no other forms of drinks.”
“Share moments,share life.”——This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!
【小题1】what would be the best title for the text?
| A.Just Do It! |
| B.Slogan And Brand |
| C.Famous slogans |
| D.What Is A Good slogan? |
| A.A good advertising slogan should draw people’s attention. |
| B.A brand should have an advertising slogan just as people have eyes. |
| C.An advertising slogan is as important to a brand as eyes are to a person. |
| D.An advertising slogan acts as the eyes of a brand |
| A.people | B.the happy moments |
| C.photos and beauty | D.Kodak film |
Taste is suc.h a subjective matter that we dori't usually conduct preference tests for food.The most you can say about anyone's preference is that it's one person's opinion.But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty.We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting.
We inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke.or Diet Pepsi.These were people who thought they'd have no trouble telling their brand from the oLher brancl.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers.Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other.rOVe asked them to tell us whether each sample wa.s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished.
Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand.In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial.s.The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly.
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times.Two people got all'four samples vrrong.Overall, hal.f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor.Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
1.According to the passage the preference test was conducted in order to
A.show that a person's opinion about taste is mere guesswork
B.compare the ability of the participants in choosing their drinks
C.find out the role taste preference plays in a person's drinking
D.reveal which cola is more to the liking of the dr-inkcrs
2.The statistics recorded in the preference tests show that
A.there is not much difference in taste between Coca-Cola and Pepsi
B.few people had trouble telling Coca-Cola from Pepsi
C.people's tastes differ from one another
D.Coca-Cola and Pepsi are people's two most favorite drinks
3.It is implied in the first paragraph that
A.the competition between the two colas is very strong
B.blind tasting is necessary for identifying fans
C.the purpose of taste test is to promote the sale of colas
D.the improvement of quality is the chief concern of the two cola companies
4.The underlined word "bumout" here refers to the state of .
A.being seriously bumt in the skin
B.being badly damaged by fire
C.being unable to bum for lack of fuel
D.being unable to function because of too much use
5.The author's purpose in writing this passage is to .
A.emphasize that taste and price are closely related to each other
B.recommend that blind tasting be introduced in the quality control'of colas
C.show that taste preference is highly subjective
D.argue that taste testing is an important marketing strategy
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