阅读理解

　　Right now in schools across the country children are busy selling Pepsi-Cola in the name of education. They are part of Pepsi's “Learn and Earn Project” —a competition set up by Pepsi once a year that encourages students to sell the soft drink at parties, basketball games and other school functions.

　　Then, each spring, the students write up their Pepsi-selling success stories for a chance at national prizes: shares of stock(股份) in the Pepsi-Cola Company.

　　According to materials the company sends the teachers, the project declares “help strengthening students' broad understandings of business, particularly its broad marketing and management aspects. ”

　　Whether it fufills this objective or not, it does succeed in selling Pepsi .

　　The “Learn and Earn Project” is just one example of the hundreds of ways food companies encouraging the buying ad their products in schools. Particularly in the fields of nutrition and hams economics, companies send numerous “teaching aids”: highly Professional films, shiny workbooks and pamphlets (小册子) , all available to teachers at well commercial rates or free.

　　For example, the Savennach Sugar Refining Corp puts out a book for students called “Sugar through the Ages” which includes statements such as “Scientists have found that generous amounts of sugar are a valuable part of well-balanced diets for growing children.”

　　By far the largest supplier of nutrition-education materials to schools is the National Dairy Council, which provides all sorts of pamphlets addressing questions ranging from “How am I doing socially?” to “How am I doing physically?”These materials are full of things about dairy(乳) Products, daily calcium (钙)requirement , etc . Drink milk ,the message seems to be, and you too can be popular.

　　But nutrition and home economics are rat the only areas where companies have found a lucrative(获利) form of advertising.

1．What is NOT true of Pepsi's “Learn and Earn Project”?

[　　]

A．Students selling Pepsi-Cola successfully will become stock holders in the company.

B．Students may gain a better understanding of a business project.

C．It is carried out every year.

D．The Pepsi Company gains much profit out of it.

2．The main idea of the passage is that ________.

[　　]

A．students learn much knowledge of nutrition and home economics through their practice of business

B．Pepsi's “Learn and Earn Project ”helps strengthening the students' broad understanding of business

C．many big companies provide money for schools successfully by carrying out their “Learn and Earn Project”

D．various types of companies extend the selling of their products to schools

3．What do you think is the author's attitude toward such approaches (探讨) to education?

[　　]

A．The author doesn't show his like or dislike for them.

B．The author doesn't think highly of them.

C．The author doubts if those companies can fulfill their objectives .

D．The author takes a denifite(明确的) attitude towards them .

4．The underlined word “generous” most probably means ________.

[　　]

When Edward was 18，he bought a second-hand car for $200 so that he could travel to and from work more easily than by bus．It worked quite  1  for a year，but then it got so old and it was costing him  2  much in repairs that he decided he had better  3  it．

He asked among his friends to see if anyone was particularly  4  to buy a cheap car，but they all knew that it was falling to pieces，so  5  of them had any desire to buy it．

Edward's friend，Bruce，saw he was  6  when they met one evening，and said，“what's  7  ，Edward?” Edward told him and Bruce said， “Well，what about advertising it in the paper? You may  8  more for it than the cost of the advertisement!” Thinking that Bruce's 9  was sensible，he put an ad in an evening paper，which  10  ，“For sale：Small ear，uses very little petro．Bargain at $50．”

For two days after the ad first appeared，there was no  11  ．But then on Saturday evening he had an enquiry（询问）．A man rang up and said he would like to  12  him about the car．“All right，”Edward said，feeling happy．He asked the man whether ten o'clock the next morning would be   13  or not．“Fine，”the man said，“and I’ll  14  my wife．We intend to go for a ride in it to  15  it．”

The next morning，at a quarter to ten，Edward parked the car in the square outside his front door，  16  to wait there for the people who had  17  his advertisement．Even Edward had to 18  the car really looked like a wreck （残骸） ．Then，soon after he. had got the car as clean  19 it could be，a police car stopped just behind him and a policeman got out．He looked at Edward’s car and then said，“Have you reported this  20  to us yet，sir?”

1． A．directly                 B．safely                C．happily               D．well

2． A．so                 B．such              C．very                D．too

3． A．keep               B．repair             C．sell                 D．throw

4．A．anxious              B．lucky              C．fortunate            D．generous

5．A．some                B．all                 C．none                D．most

6． A．delighted            B．sad                C．calm                D．surprised

7．A．on                   B．up                C．in                  D．around

8．A．learn                   B．miss                C．get                  D． find

9．A． message        B．advice            C．request                 D．description

10． A． read              B．translated           C．wrote              D． appeared

11．A．doubt                B．help                C． point              D．answer

12． A．tell                  B．see                  C．agree                D． call

13．A．exact              B．suitable             C．early                D．late

14．A．follow              B．meet              C． bring              D．introduce

15．A．recognize           B．get                C．admire                 D．test 

16．A． happening           B．meaning             C．turning               D．failing

17．A．received             B．watched            C．answered                   D．placed

18．A．forget               B．show                    C．disagree              D．admit

19．A．as                    B．like                 C．than                 D．such

20．A．reason             B．sale                 C．accident            D．result

According to legend, the Bridge of Sighs in Venice, Italy, which connects the Palazzo Ducale to an ancient prison, got its name because the walk across it gave prisoners on their way to jail a final chance to enjoy the beauty of the city. The view from the bridge today, however, is more likely to be of a giant billboard selling Bulgari or Coca-cola.

???? But when the Coke billboards went up this summer on buildings near the Piazza San Marco,which is at the historic heart of Venice, there was a public debate.

???? "We can't commercialize everything, " said Alessandra Mottola? Molfino,? a Venetian.

???? "We couldn't stay quiet, " said Maria Camilla Bianchini d'Alberigo, president of a heritage protection association.

??? City of officials. however, argue that without these ads, the city could not afford to maintain its heritage. Many have been damaged by centuries of wear and are even a threat to public safety.

???? "I can't turn down the image of a bottle when there are pieces of the Palazzo Ducale falling to the ground, " said Renata Codello,? a Culture Ministry official.

???? The Culture Minister has a budget of about $ 47 million (315 million yuan) for restoration of monuments. but Italy has a rich architectural heritage, and funds are always tight. Of that amount,? $ 1. 8 million was given to the entire Veneto region, which includes Venice.

???? Two years ago, the city signed an agreement with the Dottor Group, a company responsible for the restoration of the Bridge of Sighs and the Palazzo Ducale. It allows it to sell ad space.

???? But there is a condition in the agreement: The ads should not offend public taste.

???? In August, Venice banned US actress Julianne Moore's Bulgrari ad from a billboard in the Piazza San Marco.

???? The photo shows a naked Moore covered with lion cubs. handbags and jewelry. Mayor Giorgio Orsoni called the image too racy (猥亵) and unsuitable for the Piazza San Marco.

???? "l consider the fact that Venice is part of the real world_ but we cannot accept these Hollywood-style images. There are wise sponsors. and we need to come up with advertising that suits Venice. not Times Square, " he said in a speech.

1.The article is mainly about__________in Venice.

A. restoration of cultural heritage

B. widespread commercialization

C. the conflict between ads and cultural heritage

D. the difficulty of restoring monuments

2. In the first paragraph, the beautiful view from the Bridge of Sighs is mentioned to__________.

A. introduce other monuments of the ancient city

B. show many ancient structures need repairing

C. indicate that the view is blocked by huge ads

D. attract readers' interest in the famous city

3. From the article we can conclude that Renata Codello__________? the advertising.

A. is in favor of??????? B. is worried about??? C. objects to?????????? D. doesn't mind

4.Why do many Venetians complain about the ads?

A. They support commercialization.

B. They feel the ads are damaging the city.

C. The ads are usually racy and in an American style.

D. The ads don't present a traditional view of Venice.

5.It can be inferred from the passage that

A. Hollywood stars' ads cannot go up in Venice

B. people can buy Bulgari or Coca-cola on the Bridge of Sighs

C. the Dottor Group may stop its restoration work for lack of funds

D. the mayor of Venice is expecting new advertising

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【小题1】What kind of people is the passage intended for?

阅读下列应用文及相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
A. “Just do it!” — This slogan (口号) speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
B.“Always Coca-Cola.” — Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drink.”
C. “Share moments,  share life.” — This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them — using Kodak film of course!
D. On hearing the slogan “Make yourself heard”, you will know there is Ericsson product for you to call anyone.
E. There are some public service advertisements (PSAs) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope — Schooling every child.”
F. One magazine ad says “Make me your window on the world!” The advertisers say that the weekly magazine can bring the world to your home. “ Have you ever wondered what the Chinese eat for breakfast? Did you know that the Sahara Desert is getting bigger every year? This fascinating magazine ,full of colour pictures , is your window on the world.
请阅读以下购买者的信息，然后匹配购买者和他/她拟购买产品的广告语：
Jack passed the entrance exam and was admitted to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely. 
Tom was a senior middle school student. He likes sports very much and plays football every afternoon. But after class this afternoon he has to buy a pair of shoes because his shoes have been worn out.
There’s a party this evening — for Mary’s 15th birthday. Her family are making preparations for it. Her brother’s job is to buy some drink.
Joan doesn’t want to forget the past, especially the happy moments.
Bill travels a lot when he was younger. Now that he has stopped his work, he enjoys reading about foreign people, places and customs.