In the West, advertisements are the fuel that makes mass media (大众传媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money.  So where does the money come from?  From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (赞助商) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
【小题1】The existence of the privately owned mass media depends on the support of ________.

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
【小题1】The existence of the privately owned mass media depends on the support of_________.

It was January lst, the first day of the year and a holiday for me．I went to the bank to get the bank work out of the way. The bank clerk nodded and I sat in front of him．  He was busy filling up entries in his register．

I put my form and booklet in front of him．After waiting for a few more minutes, in which I showed all signs of being impatient, I asked him if my work was done． He shouted, "Nothing is done, and it will take time ! "

Just then I saw his morning cup of tea, which had been lying there for the last ten minutes, untoucheD.The tea had turned almost cold while he was doing his work．Suddenly I felt what this man must be feeling  when customers like me come always in a hurry to get their work done． We do not even feel the need to thank them for being there．

So I told him, "Sir, please have your teA.I am not in a hurry． " This man suddenly looked up at me and for the first time we had eye contact．I saw a different person there, who was as hard-pressed for time as I always am．

I saw both of us sailing in the same boat. I felt that he was also missing the small things in life like a hot cup of tea or lying in a warm bed for a few more minutes like me．He gave me a rare smile and said, "It is an everyday affair with me; you are not in a hurry but somebody else will be．

He really touched my heart with his wise words． I felt that all this time I thought of him as someone who was there for my convenience, but today I suddenly felt a strange communion with him. I vowed(郑重宣布) to be friendly with people who help me with my work and be thankful that they are there for me．

1.Which of the following is NOT true of the writer?

A．He works in the bank as a clerk, too．

B．He went to the bank to do some business．

C．He was touched by the untouched cup of tea．

D．He got annoyed after waiting a few minutes．

2.What can we learn about the bank clerk?

A．He hated to work on a holiday .

B.He didn't like his work in the bank.

C．He was under great work pressure．

D．He communicated well with his customers．

3.What can you learn from the underlined sentence in Paragraph 5?

A．He was sometimes in the similar situation．

B．They once sailed in the same boat．

C．They expected to sail in the same boat．

D．He's too busy to sail in a boat, too．

4.The writer's attitude towards the bank clerk might be that of     .

A.tolerance   B.gratitude  C.sympathy  D.satisfaction

5.What does the text try to tell us?

A.To be patient with your customers

B．Helping others is helping yourself

C.To be thankful to those who help you.

D.It is our duty to do things for others

It was January lst, the first day of the year and a holiday for me．I went to the bank to get the bank work out of the way. The bank clerk nodded and I sat in front of him．  He was busy filling up entries in his register．
I put my form and booklet in front of him．After waiting for a few more minutes, in which I showed all signs of being impatient, I asked him if my work was done． He shouted, "Nothing is done, and it will take time ! "
Just then I saw his morning cup of tea, which had been lying there for the last ten minutes, untoucheD.The tea had turned almost cold while he was doing his work．Suddenly I felt what this man must be feeling  when customers like me come always in a hurry to get their work done． We do not even feel the need to thank them for being there．
So I told him, "Sir, please have your teA.I am not in a hurry． " This man suddenly looked up at me and for the first time we had eye contact．I saw a different person there, who was as hard-pressed for time as I always am．
I saw both of us sailing in the same boat. I felt that he was also missing the small things in life like a hot cup of tea or lying in a warm bed for a few more minutes like me．He gave me a rare smile and said, "It is an everyday affair with me; you are not in a hurry but somebody else will be．
He really touched my heart with his wise words． I felt that all this time I thought of him as someone who was there for my convenience, but today I suddenly felt a strange communion with him. I vowed(郑重宣布) to be friendly with people who help me with my work and be thankful that they are there for me．

1. 1.

   Which of the following is NOT true of the writer?

   1. A.
      He works in the bank as a clerk, too．
   2. B.
      He went to the bank to do some business．
   3. C.
      He was touched by the untouched cup of tea．
   4. D.
      He got annoyed after waiting a few minutes．
2. 2.

   What can we learn about the bank clerk?

   1. A.
      He hated to work on a holiday
   2. B.
      He didn't like his work in the bank
   3. C.
      He was under great work pressure．
   4. D.
      He communicated well with his customers．
3. 3.

   What can you learn from the underlined sentence in Paragraph 5?

   1. A.
      He was sometimes in the similar situation．
   2. B.
      They once sailed in the same boat．
   3. C.
      They expected to sail in the same boat．
   4. D.
      He's too busy to sail in a boat, too．
4. 4.

   The writer's attitude towards the bank clerk might be that of           

   1. A.
      tolerance
   2. B.
      gratitude
   3. C.
      sympathy
   4. D.
      satisfaction
5. 5.

   What does the text try to tell us?

   1. A.
      To be patient with your customers
   2. B.
      Helping others is helping yourself
   3. C.
      To be thankful to those who help you
   4. D.
      It is our duty to do things for others

When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel (燃料) that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “Truth well told. Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive (有说服力的)description of goods, services and ideas by identified (明确的)sponsors through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards (广告牌).
64. The existence of the privately owned mass media depends financially on___.
A. the government        B. their owners’ families
C. advertisements         D. the audience
65. What does the underlined word “sponsors” mean in Chinese?
A.广告商     B.出资者     C.经纪人     D. 经理人
66. According to the passage, which of the following statements about the features of advertisements is NOT true?
A. Advertising must be honest and amusing.
B. Advertising is meant for large groups of people.
C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
67. According to the writer’s attitude, what is advertising?
A. Advertising is a means of “keeping your name before the public”.
B. Advertising is “truth well told”, which tells people all the facts about goods.
C. Advertising is persuasive description of goods, services and ideas.
D. Advertising is a way to sell you something completely to catch your attention.