摘要: to avoid buying

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No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
【小题1】.
. Why have advertisers made a close study of human weakness?

A.They thought it was very interesting to do so.
B.They wanted to persuade the customers to buy their products.
C.They thought it was their duty.
D.They wanted to research how much people spend buying their products.
【小题2】.
. Why do advertisers offer free samples and other things to people?
A.They use them to attract people’s attention.
B.Their advertisements have little effect on customers.
C.Different means are being used to cheat people.
D.They produce too many products that can’t be sold out.
【小题3】.
From the last paragraph, we know that the factory failed to expect _______.
A.how many people would take an interest in the competition
B.how many ingredients are needed to bake a large biscuit
C.it was possible to bake a biscuit as large as the student’s
D.the payment wouldn’t be as high as $ 24,000

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No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.

Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.

During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.

1..

. Why have advertisers made a close study of human weakness?

A. They thought it was very interesting to do so.

B. They wanted to persuade the customers to buy their products.

C. They thought it was their duty.

D. They wanted to research how much people spend buying their products.

2..

. Why do advertisers offer free samples and other things to people?

A. They use them to attract people’s attention.

B. Their advertisements have little effect on customers.

C. Different means are being used to cheat people.

D. They produce too many products that can’t be sold out.

3..

 From the last paragraph, we know that the factory failed to expect _______.

A. how many people would take an interest in the competition

B. how many ingredients are needed to bake a large biscuit

C. it was possible to bake a biscuit as large as the student’s

D. the payment wouldn’t be as high as $ 24,000

 

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The way people hold to the belief that a fun - filled, pain free life equals happiness actually reduces their chances of ever attaining real happiness. If fun and pleasure are equal to happiness then pain must be equal to unhappiness. But in fact, the opposite is true: more often than not things that lead to happiness involve some pain.

As a result, many people avoid the very attempts that are the source of true happiness. They fear the pain inevitably brought by such things as marriage, raising children, professional achievement, religious commitment (预担的义务), self - improvement.

Ask a bachelor(单身汉) why he resists marriage even though he finds dating to be less and less satisfying. If he is honest he will tell you that he is afraid of making a commitment. For commitment is in fact quite painful. The single life is filled with fun, adventure, excitement. Marriage has such moments, but they are not its most distinguishing features.  

Couples with infant children are lucky to get a whole night’s sleep or a three - day vacation. I don’t know any parent who would choose the word fun to describe raising children. But couples who decide not to have children never know the joys of watching a child grow up or of playing with a grandchild.

Understanding and accepting that true happiness has nothing to do with fun is one of the most liberating realizations. It liberates time: now we can devote more hours to activities that can genuinely increase our happiness. It liberates money: buying that new car or those fancy clothes that will do nothing to increase our happiness now seems pointless. And it liberates us from envy: we now understand that all those who are always having so much fun actually may not be happy at all.

According to the author, a bachelor resists marriage chiefly because ________ .

A. he is reluctant to take on family responsibilities

B. he believes that life will be more cheerful if he remains single

C. he finds more fun in dating than in marriage

D. he fears it will put an end to all his fun adventure and excitement

Raising children, in the author’s opinion is ________ .

A. a moral duty               B. a thankless job

C. a rewarding task            D. a source of inevitable pain

From the last paragraph, we learn that envy sometimes stems from ________ .

A. hatred  B. misunderstanding  C. prejudice     D. ignorance

To understand what true happiness is one must ________ .

A. have as much fun as possible during one’s lifetime

B. make every effort to liberate oneself from pain

C. put up with pain under all circumstances

D. be able to distinguish happiness from fun

What is the author trying to tell us?

A. Happiness often goes hand in hand with pain.

B. One must know how to attain happiness.

C. It is important to make commitments.

D. It is pain that leads to happiness.

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