In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public" And some people thought that advertising was "truth well told" Now more and more people consider it in this way; Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modem mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modem media include emails, matchbox covers, and boards on top of buildings.

9. The existence of the privately owned mass media depends on the support of ________.

A. the government     B. their owners’ families      

C. advertisements       D. the TV stations

10. The passage seems to say that different ideas of advertising are given due to ________.

A. the change of time                       B. the subject of the advertisements

C. people’s age difference                     D. people’s different opinions

11. Which of the following is considered modem mass media?

A. Newspapers.       B. Emails.        C. Magazines.          D. Films.

12. According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.       

B. Advertising must be honest and humorous.

C. There is the description of things advertised.         

D. Advertising is meant for large groups of people.

It is common and usual to see people freak out when they face challenges in their life. We all pass in different life problems and challenges. No one is free of life problems. Only a dead man faces no problem. As long as you are alive, challenges are everywhere.
How do you face problems and challenges in your life? Problems and challenges are the building blocks of your personality. They make you who you are. Besides, whether what happened in your life builds or destructs you depends on how you look at it. If you take your problems as troubles, they will be troubles and may cause destruction. If you take them as constructive tools, you are going to be built up on them.
Problems are everywhere. No one can avoid them. And they are good too. They open up a different look and opportunity if you are willing to see. When you face troubles, do not frustrate or freak out. Just cool yourself to think in a different direction. Think in a positive way. Every problem has its own good as well as bad sides. Focus on the good one. Look at the bright side.
Besides, there is always a good person, perhaps your mom or dad, or one of your friends, right beside you who can turn everything into your best if you are willing to turn to them. No matter what happens­, they will be there to help you. Trust them and they will never let you down. All you need to know is that you are loved wherever you are.
【小题1】What’s the meaning of the underlined phrase “freak out” in Paragraph 1 ?

In the West, advertisements are the fuel that makes mass media (大众传媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money.  So where does the money come from?  From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (赞助商) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
【小题1】The existence of the privately owned mass media depends on the support of ________.

“It’s the best…uhh…What? You don’t want it?...,”the inexpertienced young man uttered,his hope dashed.
“Again,you disappointed me,Andrew.When are you going to learn? You have to be sure and confident. And think how best to make him part with his money. Apply yourself, Son. All your college education will not help if you don’t put your mind to selling. Think on your feet. Use psychology,” Andrew spoke with diffidence overwhelmed by his father’s criticism.
“You’ve been in this shop for six months and you haven’t succeeded in selling a single computer. I tell you what. I’ll give you one more chance. I’ll give you another three more weeks. If you still can’t make one sale, I’ll call in your elder brother to replace you. He will also take over the shop when I retire. There. I’ll just give you one last chance to prove yourself,” said Mr. Whitely, his patience wearing thin.
Andrew’s heart missed a beat. This time he would have to do it. Do or Die! A sense of urgency gripped him. Somehow he must prove himself to his father.
It was now the end of the day and the shop was being closed. The assistant employed by his father, called Mike, chuckled and put his arms round poor Andrew to comfort him,“ Sort it out yourself. It’s gotta come from yourself.” he said.
The shop was located in a bustling shopping center. Andrew left the shop and walked round the complex aimlessly and by chance entered a large bookstore. He glanced at the books and was about to leave when his eyes caught some interesting titles:‘ How to increase your confidence,’‘ The art of communication,’‘How to sell well’amongst others.
The next minute he was out of the store with the shopping bag bugling with books. In his apartment (for he loves separately from his parents and little sister),he settled himself in his easy chair and devoured the contents of the books, one by one. His keen intelligence enabled him to focus the details that matter and pick out the ideas and techniques expounded.In a week his image underwent a transformation. Gone was the stubble that used to give him an untidy image likened to a heroin addict.He was also smartly dressed now. Instead of his usual slurred speech and incoherence ,he spoke with clarity, purpose and forcefulness.He was more convincing and persuasive. Above all, confidence flowed from his being and he seemed to have learned a few tricks of the selling trade. He worked hard at his sales pitch and one day he succeeded in selling a computer. His first sale. He had finally achieved the quota of one sale within the given time frame of three weeks. The job, the shop, was his. He had to thank Mike for it. And now he had to go beyond his first successs and score, consistently and persistently. Nevertheless he had proved himself at last and the future looked bright and promising.
【小题1】
We learn from the story that at the beginning Andrew’s father_________.

It is common and usual to see people freak out when they face challenges in their life. We all pass in different life problems and challenges. No one is free of life problems. Only a dead man faces no problem. As long as you are alive, challenges are everywhere.
How do you face problems and challenges in your life? Problems and challenges are the building blocks of your personality. They make you who you are. Besides, whether what happened in your life builds or destructs you depends on how you look at it. If you take your problems as troubles, they will be troubles and may cause destruction. If you take them as constructive tools, you are going to be built up on them.
Problems are everywhere. No one can avoid them. And they are good too. They open up a different look and opportunity if you are willing to see. When you face troubles, do not frustrate or freak out. Just cool yourself to think in a different direction. Think in a positive way. Every problem has its own good as well as bad sides. Focus on the good one. Look at the bright side.
Besides, there is always a good person, perhaps your mom or dad, or one of your friends, right beside you who can turn everything into your best if you are willing to turn to them. No matter what happens­, they will be there to help you. Trust them and they will never let you down. All you need to know is that you are loved wherever you are.
【小题1】What’s the meaning of the underlined phrase “freak out” in Paragraph 1?