Micro-blog is no longer simply a platform for self-expression, gossip and networking, as it is becoming an increasingly fierce battlefield for businesses wanting to promote their products and services.

Over the last year, micro-blogging has become wildly popular in China, with some 65 million China based micro-blog accounts registered(注册登记) by the end of 2010 and the number is growing by more than 10 million each month, according to Data Center of the China Internet (DCCI).

At present, China’s largest web portal Sina claims to have 5,000 company micro-blog users, including Starbucks, Channel, and IKEA. On the micro-blog pages of the companies, visitors can not only view advertisements, but also see consumer feedback (反馈) and even commentaries on hot social issues.

E-commerce (电子商务) expert Lu Bowang says micro-blogging has opened a whole new dimension of marketing. Through micro-blogs, companies can quickly grasp the attention of potential consumers and interact with them on a regular basis so to develop a friendly link with consumers, Lu said.

An Internet surfer nicknamed Xiaoben posted on his micro-blog page that he enjoyed drinking Puer tea, and within 10 minutes, a micro-blogger who owned an online shop selling Puer tea recommended his shop to Xiaoben. “It is a little bit like magic. I just make a wish, and then I get a micro-blog response.”

However, with more and more people micro-blogging to make money, experts warn that marketing via micro-blog could be a double-edged sword.

Huang Heshui, professor from Xiamen University says micro-blogging is highly personal and private, and that too many advertising messages can annoy micro-blog users leading them to dislike certain brands.

Further, a brand can be as easily damaged as established through micro-blogging, as consumers’ negative feedback about a certain product or company can be very quickly spread in the micro-blog community, Huang added.

The micro-blog managers should set up some rules and regulation to supervise micro-blog marketing, and at the same time, business organizations need to strengthen self-discipline(自律) and try to build up an honesty-based business culture, e-commerce expert Lu Bowang suggested.

1. By the end of March. 2011, the number of registered accounts based in China probably has

increased to __________.

A. 65,000,000　　 　 B. 10,000,000 　　 C. 5,000　 　　　 D. 95, 000,000

2. What is the purpose of telling Xiaoben's experience ?

A. To indicate how fast he got the tea.　　　　　

B. To strengthen micro-blog based marketing.　

C. To show the win-win situation in micro-blog marketing.　　　　

D. To persuade people to make a wish through micro-blog.

3. From what Professor Huang says, we can learn that_______.

A. Advertising information will lead to micro-bloggers' great anger

B. A brand's reputation can be easily damaged because it's founded through micro-blogging

C. Consumers' reaction plays a vital role in a company's survival in the micro-blog community.

D. Self-discipline requires enhancing if business is to succeed through micro-blogging.

4. Which of the following would be the best title for the passage?

A. Micro-Blog: A Double-Edged Sword　 B. Business Online

C. A Fierce Battlefield　　　　　　　　 D. Micro-Blog Makes its Way to Business

How to Be a Winner

Sir Steven Redgrave  

Winner of 5 Olympic Gold Medals  

“In 1997 I was found to have developed diabetes （糖尿病） . Believing my career （职业生涯）was over, I felt extremely low. Then one of the specialists said there was no reason why I should stop training and competing. That was it----the encouragement I needed. I could still be a winner if I believed in myself. I am not saying that it isn’t difficult sometimes. But I wanted to prove to myself that I wasn’t finished yet. Nothing is to stand in my way.”  

Karen Pickering  

Swimming World Champion  

“I swim 4 hours a day, 6 days a week. I manage that sort of workload by putting it on top of my diary. This is the key to success―you can’t follow a career in any field without being well-organized. List what you believe you can achieve. “Trust yourself, write down your goals for the day, however small they are, and you’ll be a step closer to achieving them.”  

Kirsten Best  

Poet ＆ Writer  

“When things are getting hard, a voice inside my head tells me that I can’t achieve something. Then, there are other distractions, such as family or hobbies. The key is to concentrate. When I feel tense, it helps a lot to repeat words such as ‘calm’, ‘peace’ or ‘focus’, either out loud or silently in my mind. It makes me feel more in control and increases my confidence. This is a habit that can become second nature quite easily and is a powerful psychological （心理的） tool.”  

 　　60. What does Sir Steven Redgrave mainly talk about?

　　A. Difficulties influenced his career.

　　B. Specialists offered him medical advice.

　　C. Training helped him defeat his disease.

　　D. He overcame the shadow of illness to win.

　　61. What does Karen Pickering put on top of her diary?

　　A. Her training schedule.

　　B. Her daily happenings.

　　C. Her achievements.

　　D. Her sports career.

　　62.What does the underlined word “distractions” probably refer to？

　　A. Ways that help one to focus.

　　B. Words that help one to feel less tense.

　　C. Activities that turn one's attention away.

　　D. Habits that make it hard for one to relax.

　　63. According to the passage ,what do the three people have in common?

　　A. Courage.

　　B. Devotion.

　　C. Hard work.

　　D. Self-confidence.

How to Be a Winner

Sir Steven Redgrave  

Winner of 5 Olympic Gold Medals  

“In 1997 I was found to have developed diabetes （糖尿病） . Believing my career （职业生涯）was over, I felt extremely low. Then one of the specialists said there was no reason why I should stop training and competing. That was it----the encouragement I needed. I could still be a winner if I believed in myself. I am not saying that it isn’t difficult sometimes. But I wanted to prove to myself that I wasn’t finished yet. Nothing is to stand in my way.”  

Karen Pickering  

Swimming World Champion  

“I swim 4 hours a day, 6 days a week. I manage that sort of workload by putting it on top of my diary. This is the key to success―you can’t follow a career in any field without being well-organized. List what you believe you can achieve. “Trust yourself, write down your goals for the day, however small they are, and you’ll be a step closer to achieving them.”  

Kirsten Best  

Poet ＆ Writer  

“When things are getting hard, a voice inside my head tells me that I can’t achieve something. Then, there are other distractions, such as family or hobbies. The key is to concentrate. When I feel tense, it helps a lot to repeat words such as ‘calm’, ‘peace’ or ‘focus’, either out loud or silently in my mind. It makes me feel more in control and increases my confidence. This is a habit that can become second nature quite easily and is a powerful psychological （心理的） tool.”  

 　　60. What does Sir Steven Redgrave mainly talk about?

　　A. Difficulties influenced his career.

　　B. Specialists offered him medical advice.

　　C. Training helped him defeat his disease.

　　D. He overcame the shadow of illness to win.

　　61. What does Karen Pickering put on top of her diary?

　　A. Her training schedule.

　　B. Her daily happenings.

　　C. Her achievements.

　　D. Her sports career.

　　62.What does the underlined word “distractions” probably refer to？

　　A. Ways that help one to focus.

　　B. Words that help one to feel less tense.

　　C. Activities that turn one's attention away.

　　D. Habits that make it hard for one to relax.

　　63. According to the passage ,what do the three people have in common?

　　A. Courage.

　　B. Devotion.

　　C. Hard work.

　　D. Self-confidence.

There was special interest in the Olympic Games that year.

Adolf Hitler was ruler of Germany. Hitler and his Nazi Party believed that white people—especially German people—were the best race of people on earth. They believed that other races of people—especially those with dark skin—were almost less than human. In the summer of 1936, Hitler wanted to prove his beliefs to the world. He wanted to show that German athletes could win every important competition.

Jesse Owens was black, too. Until 1936, very few black athletes had competed in the Olympic Games for the United States. Jesse was proud to be on the team. He was very sure of his ability.

Jesse spent one week competing in four different Olympic track and field events in Berlin. During that time, he did not think much about the color of his skin, or about Adolf Hitler. At last, Jesse Owens won the highest award—the gold medal—in all four of the Olympic, competitions he entered. In the hundred meter run, he equaled the fastest time ever run in that Olympic event. In the long jump and the 200-meter run, he set new Olympic records. And as part of a four-man team, he helped set a new world record for the 400-meter relay race.

　　  1. How many nations took part in the Olympic Games in 1936?

　　　　  A. 50　　　　   B. 55　　　　　　　　  C. 60    　　　　  D. 65

　　  2. What can be inferred from the passage?

　　　　  A. Hitler thought of Jesse Owens as a hero.

　　　　  B. Hitler believed that black people were worse than white people.

　　　　  C. Jesse Owens was black.

　　　　  D. Jesse Owens was not confident in himself when he took part in the Olympic Games.

　　  3. In which city was the Olympic Games held in 19367

　　　　  A. In New York.　　　　    B. In London.

　　　　  C. In Germany.　　　　　　 D. In Berlin.

　　  4. What does the passage mainly talk about?

　　　　  A. Hitler's belief that German people were better than any other race of people in the world.

　　　　  B. Black young man—Jesse Owens—became famous by winning four gold medals in the Olympic Games in 1936.

　　　　  C. Jesse succeeded in the Olympic Games because of his hard training.

　　　　  D Hider hated black people, especially Jesse Owens.

Tong Shiqiang rushed into a kindergarten behind his primary school several times, carrying a __1__ of kids each time he rushed out of their classroom on that fateful(灾难的)day. Only 14 years old and 1.5 m tall, Tong can now__2__ a national bravery award for saving seven children.

The grade－6 student was__3__ a Chinese language class in Zhongwang Primary School in Qishan village of Longnan city, one of the worst－hit areas in Gansu province, __4__ the deadly quake struck on May 12,2008. There were 49__5__ students in his class at the time.

“Window panes began rattling(嘎嘎响)and it __6__ lots of bees were singing underground，”__7__ Tong Shuangxi, Tong Shiqiang's teacher and uncle. “The sound grew__8__...and then I__9__it was an earthquake.”

The teacher cried: “ __10__ out.” All the students ran out of the room immediately.

__11__ outside, Tong Shuangxi rushed toward the kindergarten where the children __12__a nap. Tong Shiqiang ran with him.

Only three of the kids had __13__ to run out of their room when they__14__ the building. The rest were crying, too __15__ to move. It __16__ less than three minutes for them to carry out all the five－ and six－year－olds to __17__.

__18__ whether all the kids had been saved, Tong and his nephew had __19__ begun checking the rolls when the classroom's walls fell down. “That's the only time I was scared，” said Tong Shiqiang.

The 14－year－old is __20__ to be nominated (提名) for the child hero award, to be given by the Ministry of Education and the Central Committee of the Chinese Communist Youth League.

1．A.couple　　 　B. dozen　  　C. lot　　　　D. number

2．A.find         B. give       C. show      D. win

3．A.listening     B. hearing     C. attending   D. giving

4．A. while       B. when       C. where     D. which

5．A. other       B. another      C. others     D. the other

6．A. looked      B. seemed      C. appeared  D. turned

7．A. remembers  B. remains       C. reminds  D. remarks

8．A. alouder    B. weaker       C. louder    D. clearer

9．A. thought    B. found        C. realized    D. recognized

10．A. Nobody  B. Anybody     C. Somebody  D. Everybody

11．A. After     B. Before       C. Since     D. Once

12．A. had     B. have        C. were having  D. having had

13．A. tried     B. managed   C. wanted       D. wondered

14．A. arrived  B. got         C. reached     D. escaped

15．A. frightened     B. moved      C. surprised      D. excited

16．A. took          B. spent       C. carried        D. paid

17．A. hospital       B. classroom   C. yard          D. safety

18．A. Not sure       B. No wonder  C. No problem    D. Not nearly

19．A. even          B. ever        C. never        D. just

20．A. lovely        B. friendly      C. kindly        D. likely