摘要:(1)inviting/to invite (2)couldn't read/could not read (3)don't know/do not know (4)to phone (5)thought (6)showed wait (9)carrying (10)Take

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There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging (包装)is the silent but persuading salesman.

There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer(消费者), so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.

Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old.

This new consumer response(反应)to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

60.According to the passage, ______ seems to be able to persuade a consumer to buy the product.

       A.the pleasing color of the package    B.the special taste of the product

       C.the strange shape of the package     D.the belief in the product

61.If a package or a product is round in shape, it can ________.

       A.bring excitement to the consumers  B.attract the consumers’ attention

       C.catch the eye movement of the consumers   D.produce a happy and peaceful feeling

62. “And the word ‘green’ today can keep food prices going up.” This sentence suggests that consumers today are ________.

       A.starting to notice the importance of new food

       B.enjoying the beauty of nature more than before

       C.beginning to like green vegetables

       D.paying more attention to their healthy

63.It can be inferred from the passage that V8 is a kind of ________.

       A.vegetable dish  B.healthy juice    C.iced drink D.red vegetable

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第Ⅱ卷(共35分)
第四部分 写作(共两节,满分35分)
第一节短文改错(共10小题;每小题1分,满分10分)
此题要求改正所给短文中的错误。对标有题号的每一行作出判断:如无错误,在该行右边横线上划一个勾( √ );如有错误(每行只有一个错误),则按下列情况改正:
此行多一个词:把多余的词用斜线(\)划掉,在该行右边横线上写出该词,并也用斜线划掉。
此行缺一个词:在缺词处加一个漏字符号(∧),在该行右边横线上写出该加的词。
此行错一个词:在错的词下划一横线,在该行右边横线上写出改正后的词。
注意:原行没有错的不要改。
Last winter, I went to America and studied at language             76._______
school. I had many wonderful experience, but I also had             77._______
a sad one. One day, the school holds a party, where I was            78._______
inviting to talk about Beijing. After that, they asked me a lot         79._______
of things about China. But I couldn’t explain in English             80._______
clearly. I felt sadly. I learnt a lesson from this experience. I           81._______
have already studied English for eight years, and I can’t use it        82._______
very well. I must work hard to improving my spoken English         83._______
so that I will not be able to communicate freely with foreigners.       84._______
I hope I can be a bridge between China and others countries.          85.______

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 Autumn and winter are cold and flu seasons. Will the old advice about dressing warmly help prevent a cold, or if you get sick, should you follow the old saying, “feed a cold and starve a fever?” And what about that fever? Should you take medicine to reduce your temperature, or is it better to let the body treat the fever itself? Everyone seems to have an answer. But is popular wisdom valuable?

Doctor Nelson knows a lot about cold and flu seasons. Nelson says research may be just starting to provide proofs for long-held beliefs. For example, scientists for years were against the idea that getting cold and wet might cause colds or flu. But recent studies have shown that cold temperatures cause stress on the body, and that stress can create conditions more inviting to viruses. So maybe it does make sense to wrap up warmly before going outside.

And what about feeding a cold and starving a fever? Nelson says if you have a cold and are hungry, you should eat. But a fever, especially a high one, suggests a more serious problem. He says people are usually not hungry when they have a high fever. Eating might even make a person sick. But drinking enough water is important. A fever easily makes the body lose water.

Finally, when should you treat a fever? Nelson says a fever should be treated if it stays at

40℃ or above for a day or more. A high temperature can damage brain cells. The doctor also believes in treating a fever if it prevents a person from sleeping.

Medicine like aspirin, for example, can be used to reduce pain and fever. But aspirin should not be given to children because it can cause serious problems.

1.We can learn from the passage that Doctor Nelson________.

A.doesn’t believe in the old advice about preventing colds

B.is now trying his best to provide proofs for long-held beliefs.

C.doesn’t think it necessary to see a doctor immediately if a person has a temperature of 40℃

D.doesn’t think it necessary to treat a fever even if it prevents someone from sleeping.

2.According to Doctor Nelson, if someone catches a fever, he should________.

A.bathe in cold water

B.drink enough water

C.try to eat something

D.take some exercise outside

3.Which of the following is Not mentioned in the passage?

A.When people should treat a fever

B.Whether the old advice about preventing a cold is valuable.

C.What the medicine , aspirin, is used for.

D.Why people should eat when having a cold.

4.The passage suggests that_______.

A.aspirin can damage train cells if an adult takes too much of it.

B.it is easier for people to catch colds when their bodies are stressed.

C.some old advice about preventing colds doesn’t make any sense.

D.the idea that getting cold can cause flu was proved true years ago.

 

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There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?  

There on the shelves,each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years,the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.

Shapes are another attraction.Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.www.7caiedu.cn

This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.

1.According to the passage, ______ seems to be able to persuade a consumer to buy the  product.

A.the pleasing color of the package

B.the special taste of the product

C.the strange shape of the package

D.the belief in the product

2.It can be inferred(推测)from the passage that V8 is a kind of        .

A.vegetable dish

B.healthy juice

C.hard drink

D.red vegetable

3.“And the word ‘green’ today can keep food prices going up” This sentence  

suggests that consumers today are       .

A.starting to notice the importance of new food

B.enjoying the beauty of nature more than before

C.beginning to like green vegetables

D.paying more attention to their health

4.What’s the best title of the passage?

A.Colors and Shapes

B.Packaging Can Talk

C.The response to the packages

D.What is packing?

 

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