The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．

　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．

Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．

1.Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?

         A． They tend to be more internationally minded

         B． They speak more and better foreign languages．

         C． They usually pay more attention to global financial situation．

         D． Both A and B．

2.What is the immediate cause of the downfall of America’s public relations?

         A． The number of US public relations agencies had greatly decreased by 1991．

         B． Other countries have increased their efforts in public relations．

         C． On the global scale, cultural differences have significantly shrunk．

         D． The British companies are becoming especially sophisticated and creative in public relations．

3.It could be inferred that the author of the passage is______．

         A． an American                                                            B． a Briton                                                     

         C． Ted Turner                                                                D． an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

         A． strict in thinking                B． like people from rural areas

         C． limited in outlook             D． interested in geographical knowledge

C
　　The curtain on the 2008 US presidential election finally rose last month as Requblican Senator(参议员) John McCain and Democratic Senator Barack Obama were formally selected as candidates of the two major parties.This may be one of the hardest decisions voters have to make between two appealing candidates.The big question for voters,as they face both an economic downturn and international threats,is :who will they elect? A young first - term senator promising change and new ideas,or a longtime senator with strong military experience and a reputation as a maverick(特立独行的人)？
　　American voters have never seen a candidate quite like Obama.He has a white mother from the US and a black fater from Kenya who left the family when Obama was very young.He spent part of his youth in Indonesia.
　　However,McCain has a very different life story.
　　He grew up in a Navy family and was a daring pilot during the Vietnam War in the 1960s. When Obama was in kindergarten in Indonesia,McCain's plane was shot down over Ietenam and he became a prisoner of war.McCain could have been set free if he disowned America but he refused and so was held for five years.
　　"We need a president who is very,very old,"McCain joked at his age as many others do.If elected,he would be 72 when he takes office and the oldest man to step in.
　　So in the end,the election may depend on several factors that are hard to judge:Will Obama's race matter to a significant number of voters ? Will workingclass whites who tended to support his primary (党内初选) oponent,Hillary Clinton,vote for Obama? And perhaps most important of all,will uncertain voters be more attracted to Obama's vision or to McCain's experience?
　　Whatever happens,one thing is clear,however:Whoever walks into the White House on January 20,2009,will find huge challenges waiting for him in the Oval Office,both at home and abroad.
　　64.______makes the result of the election hard to predict.
　　　A.Whether working class whites care about Obama's inexperience
　　　B.The economic trouble the country now faces
　　　C.Who uncertain voters will finally decide to vote for
　　　D.McCain being too old to govern the country
　　65.The appeal in Obama as a presidential candidate lies in _________
　　　A.his multi - cultural background
　　　B.his belife in tradition
　　　C.his inexperience in politics
　　　D.his fantastic promises
　　66.The word "disown" in Paragraph 6 means closest to ______.
　　　A.flee from
　　　B.turn his back on
　　　C.not keep it private
　　　D.expose secrets about
　　67.The challenges that will face the new preident______.
　　　A.are not mentioned in the text
　　　B.include buklding a strong party and a friendly image
　　　C.refer to the problems of immigrants and economy
　　　D.refer to the problems of economy amd international relations

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．
　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．
　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．
【小题1】Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
A． They tend to be more internationally minded
B． They speak more and better foreign languages．
C． They usually pay more attention to global financial situation．
D． Both A and B．
【小题2】What is the immediate cause of the downfall of America’s public relations?

阅读理解

　　With his standard Mandarin pronunciation, practiced skills on Chinese expressions and special humour with a Peking accent, Dashan has become a household name across China．

　　People have always wondered how the 36-year-old Canadian can be so skillful in the Chinese language even though it is considered by many as one of the most difficult languages in the world．But to Dashan, the great challenge was a piece of cake due to his deep interest, proper method and the excellent environment he created for himself.

　　“Interest is the best teacher.” That is a universal principle. Even if the 20-year-old Mark Rowswell--Dashan's real name--hadn't fully realized what attracted him to the Chinese department at the University of Toronto in Canada, he was already deeply interested in Chinese culture when he decided to have further study in Beijing.

　　Entering the Chinese department of Peking University in 1988, Dashan felt like a duck in water. Study is always a hard job, no matter how much interest you have. Therefore, effective ways are necessary to improvement. “Learn for life and learn in life”is Dashan's belief.

　　As a freshman at the University of Toronto, the student did study textbooks, which especially aimed on foreign Chinese learners. They did help him build to solid foundation.

　　However, that's far from enough to grasp the Chinese language. Starting in his junior year, Dashan began to read original Chinese novels, Chinese newspapers and even the selected works of Deng Xiaoping. “Only the material for Chinese native readers could give me a proper sense of the language,” he said．

　　The language that is the daily means of communication is the principle that Dashan always keeps in his mind．What you have really learned depends on what you can use, not necessarily your textbooks.

　　To learn in daily life requires a favourable language environment which is also necessary for improvement. Dashan admits it is hard for Chinese English learners to be brought into a good English speaking environment, but insists, “to listen and speak as much as possible does help.”

　　To help Chinese English learners develop a favourable environment, Dashan took part in a VCD programme--“Travel with Dashan”--to teach daily and up-to-date English in real-life situations.

(1)Dashan could learn Chinese very well because of ________.

[　　]

A．his interest

B．practiced skills on Chinese expression

C．his special method

D．Special humour with a Peking accent

(2)The sentence “learn for life and learn in life” here means________

[　　]

A．learn things in our daily life, otherwise it will not last long.

B．we should study in practice all our lives

C．life is difficult, so we'd better learn more to lead a better life

D．language is the necessary part of our daily life, so we must practise it frequently

(3)The main idea of the passage is ________.

[　　]

A．Dashan has become a household name across China

B．how can we master a foreign language in a short time.

C．dashan took park in a VCD programme“Travel with Dashan” to teach English in real-life situation

D．try to learn English under the direction of Dashan, and you'll succeed one day.

(4)The underlined phrase“a piece of cake” here refers to ________.

[　　]

(5)Dashan read the selected works of Deng Xiaoping because ________.

[　　]

A．he admired the former leader of the government

B．he hoped to learn more of the spirits of it

C．he wanted to give him a proper sense of the Chinese language

D．They are very popular in modern times