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The researchers, led by Hwang Woo-suk, insist they cloned an Afghan hound, only to help investigate (研究) human disease, including the possibility of cloning stem cells (干细胞) for treatment purposes.
But others immediately renewed calls for a global ban on human reproductive cloning before the technology moves any farther.
“Successful cloning of an increasing number of species confirms the general impression that it would be possible to clone any species of mammals, including humans,” said Ian Wilmut, a reproductive biologist at the University of Edinburgh who produced the first cloned mammal, Dolly the sheep, from an adult cell nearly a decade ago.
Researchers have since cloned cats, goats, cows, mice, pigs, rabbits, horses, deer, mules and gaur, a large wild ox of Southeast Asia. So far, efforts to clone a monkey or another primate with the same techniques have failed.
Uncertainties about the health and life span (寿命) of cloned animals continue to exsist; Dolly died at a young age in 2003 after developing cancer and arthritis.
Wilmut and others complimented Hwang’s achievement, reported Wednesday in the journal Nature. But they said politicians and scientists must face the larger issue — how to go on with the research without crossing the moral boundary of copying human life in the lab.
“The ability to use the technology is hopeful,” said Robert Schenken, president of the American Society for Reproductive Medicine. “However, the paper also points out that in dogs as in most species, cloning for reproductive purposes is unsafe.”
The cloned puppy was the lone success from more than 100 dogs implanted (嵌入)with more than 1,000 cloned embryos.
In a news conference in Seoul, the cloning team also condemnedthe reproductive cloning of humans as “unsafe and inefficient.” Human reproductive cloning already is banned in South Korea. Other nations, including the United States, are divided on whether to ban just human cloning or cloning of all kinds, including the production of stem cells.
【小题1】 An Afghan hound is a kind of ______.
A.cat | B.dog | C.cow | D.goat |
A.horse | B.deer | C.mules | D.gaur |
A.deer | B.mule | C.monkey | D.mouse |
A.praised | B.doubted | C.refused | D.gave up |
A.South Korea |
B.the United States |
C.both South Korea and the United States |
D.neither South Korea nor the United States |
C
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them.If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to. C. To talk to. D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.
Scientists have proved that sleeping and learning go hand in hand. Even a short nap can boost our memory and sharpen our thinking. But the relationship goes deeper than that.
“The brain is not passive while you sleep,” scientist Anat Arzi said. “It’s quite active. You can do many things while you are asleep.”
Arzi and her coworkers didn’t try to teach the sleeping volunteers any complex information, like new words or facts. Instead, the scientists taught volunteers to make new connections between smells and sounds.
When we smell something good, like a flower, we take deep breaths. When we smell something bad, we take short breaths. Arzi and her co-workers based their experiment on these reactions.
Once the volunteers fell asleep in the lab, the scientists went to work. They gave them a whiff of something pleasant and meanwhile played a particular musical note. They didn’t wake up, but they heard—and sniffed(吸气) deeply. Then the scientists gave the volunteers a whiff of something terrible and played a different musical note. Again, the volunteers heard and smelled—a short snort this
time—but didn’t wake up. The researchers repeated the experiment.
After just four repetitions, volunteers made a connection between the musical notes and their paired smells. When the scientists played the musical tone that went with good smells, the sleepers breathed deeply. And when the scientists played the musical tone that went with bad smells, the sleepers breathed briefly—despite there being no bad smell.
The next day, the volunteers woke up with the sound-smell connection. They breathed deeply when hearing one tone and cut their breaths short when hearing the other, which must have been unusual for them. Imagine walking down the street and taking a deep breath upon hearing a particular sound!
【小题1】In the study, the volunteers were taught _______.
A.to become active during sleep |
B.to tell the difference between smell |
C.to learn new words and scientific facts |
D.to make sound-smell connections |
A.They took a deep breath. | B.They had a wonderful dream. |
C.They woke up at once. | D.They took a short breath. |
A.learned how to play to musical tones |
B.forgot what happened during their sleep |
C.continued with the sound-smell connection |
D.changed their reaction when hearing. |
A.special smells and sounds can improve our memory. |
B.our brain can actually learn something new during the sleep. |
C.the volunteers will always hear similar sounds in the street. |
D.our brain can tell the difference between smells during the sleep. |
A.A short sleep can improve our memory and sharpen our thinking. |
B.Arzi and her coworkers didn’t try to teach the sleeping volunteer some simple information. |
C.When the volunteer smelt something terrible, they didn’t wake up. |
D.After four repetitions, volunteers made a connection between the musical notes and their pared smells. |
The researchers, led by Hwang Woo-suk, insist they cloned an Afghan hound, only to help investigate (研究) human disease, including the possibility of cloning stem cells (干细胞) for treatment purposes.
But others immediately renewed calls for a global ban on human reproductive cloning before the technology moves any farther.
“Successful cloning of an increasing number of species confirms the general impression that it would be possible to clone any species of mammals, including humans,” said Ian Wilmut, a reproductive biologist at the University of Edinburgh who produced the first cloned mammal, Dolly the sheep, from an adult cell nearly a decade ago.
Researchers have since cloned cats, goats, cows, mice, pigs, rabbits, horses, deer, mules and gaur, a large wild ox of Southeast Asia. So far, efforts to clone a monkey or another primate with the same techniques have failed.
Uncertainties about the health and life span (寿命) of cloned animals continue to exsist; Dolly died at a young age in 2003 after developing cancer and arthritis.
Wilmut and others complimented Hwang’s achievement, reported Wednesday in the journal Nature. But they said politicians and scientists must face the larger issue — how to go on with the research without crossing the moral boundary of copying human life in the lab.
“The ability to use the technology is hopeful,” said Robert Schenken, president of the American Society for Reproductive Medicine. “However, the paper also points out that in dogs as in most species, cloning for reproductive purposes is unsafe.”
The cloned puppy was the lone success from more than 100 dogs implanted (嵌入)with more than 1,000 cloned embryos.
In a news conference in Seoul, the cloning team also condemned the reproductive cloning of humans as “unsafe and inefficient.” Human reproductive cloning already is banned in South Korea. Other nations, including the United States, are divided on whether to ban just human cloning or cloning of all kinds, including the production of stem cells.
1. An Afghan hound is a kind of ______.
A. cat B. dog C. cow D. goat
2. A ______ is a large wild ox of Southeast Asia.
A. horse B. deer C. mules D. gaur
3.Accrding to the passage, scientists haven’t been able to clone a ______ so far.
A. deer B. mule C. monkey D. mouse
4.The underlined word complimented is probably similar in meaning to ______.
A. praised B. doubted C. refused D. gave up
5.The cloning of human beings is banned in ______.
A. South Korea
B. the United States
C. both South Korea and the United States
D. neither South Korea nor the United States
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The researchers, led by Hwang Woo-suk, insist they cloned an Afghan hound, only to help investigate (研究) human disease, including the possibility of cloning stem cells (干细胞) for treatment purposes.
But others immediately renewed calls for a global ban (禁令)on human reproductive cloning before the technology moves any farther.
"Successful cloning of an increasing number of species confirms the general impression that it would be possible to clone any species of mammals, including humans," said Ian Wilmut, a reproductive biologist at the University of Edinburgh who produced the first cloned mammal, Dolly the sheep, from an adult cell nearly a decade ago.
Researchers have since cloned cats, goats, cows, mice, pigs, rabbits, horses, deer, mules and gaur, a large wild ox of Southeast Asia. So far, efforts to clone a monkey or another primate with the same techniques have failed.
Uncertainties about the health and life span (寿命) of cloned animals continue to exist; Dolly died at a young age in 2003 after developing cancer and arthritis.
Wilmut and others complimented Hwang's achievement, reported Wednesday in the journal Nature. But they said politicians and scientists must face the larger issue — how to go on with the research without crossing the moral boundary of copying human life in the lab.
"The ability to use the technology is hopeful," said Robert Schenken, president of the American Society for Reproductive Medicine. "However, the paper also points out that in dogs as in most species, cloning for reproductive purposes is unsafe."
The cloned puppy was the lone success from more than 100 dogs implanted (嵌入)with more than 1,000 cloned embryos.
In a news conference in Seoul, the cloning team also condemned(谴责)the reproductive cloning of humans as "unsafe and inefficient." Human reproductive cloning already is banned in South Korea. Other nations, including the United States, are divided on whether to ban just human cloning or cloning of all kinds, including the production of stem cells.
56. An Afghan hound is a kind of ______.
A. cat B. goat c. cow D. dog
57. A ______ is a large wild ox of Southeast Asia.
A. horse B. deer C. mules D. gaur
58. Accrding to the passage, scientists haven’t been able to clone a ______ so far.
A. deer B. mule C. mouse D. monkey
59. The underlined word complimented is probably similar in meaning to ______.
A. praised B. doubted C. refused D. gave up
60. The cloning of human beings is banned in ______.
A. South Korea B. the United States
C. both South Korea and the United States D. neither South Korea nor the United States