The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

In America: There are many more cars than in China. Maybe the number of cars in California is the same as the number in China. But there are fewer traffic jams and accidents in America than in China. We hardly see traffic police in the street, but all cars obey traffic rules strictly , and people hardly find that a car does not obey traffic rules in the street.
About America traffic rules, there are many better terms , such as:
1. Stop line: There are stop line in all crossing without traffic lights(some have two stop lines and others have four stop lines); all cars must stop while meeting the stop lines.
2．Traffic lights: There are traffic lights in the crossing of the road .Cars may almost turn every direction. the traffic lights can give signals step by step including u-turn . There is a kind of middle lane of turning left. When a car wants to turn left in the road, he may enter into the middle lane of turning left and give a signal of turning left. When he thinks being safe he may turn left.
3. Specific item: Such as parking, there are three kinds of lines (its color are white, blue or red) in the roadside. Every line may park different kinds of cars. There are streets in some residential(住宅区) areas, and no car can park at any time or any period time.
4. About the priority (优先权) of passengers and cars: At any case, passengers have the priority to cars. But only after passengers have passed the road and gotten the top of sidestep, cars may go ahead. In general, traffic rules of America are very specific, convenient and safe.
【小题1】According to the passage, we can know________.

1 

1. Which road sign tells us that we must NOT turn right?

2.Outside our school there’s a sign like this. What should the drivers to when they see it?

A. They must stop the car immediately and wait there.

B. They must take a U-turn there.

C. They mustn’t even stop the car in that area.

D. They mustn’t drive the car into that area.