6．How to Make an Effective Television AdvertisementAccording to researches.an average American watch——青夏教育精英家教网—

6．How to Make an Effective Television Advertisement
According to researches，an average American watches television for about four hours every day!（36）E Increasing product sales and awareness about a company is indeed possible through television commercials，if they are catchy，creative and short while keeping the below given on enhancing（加强） TV advertising effectiveness in mind．
Keep it short and clear
The success of a television advertisement depends to a large extent on how well its script（剧本） has been written．（37）F The script should be written according to the air time that has been bought．The main motive of the script is to put across the message to the possible customers in the stipulated（规定的） time．So，make sure that your script is able to deliver the same．
Make an emotional appeal
（38）C Putting people in the advertisement as opposed to just the products that you are selling will have greater influence．Make the advertisements seem real，by having the people in the advertisement use the product or carry on any other activity，rather than just coming in front of the camera and smiling!You may read more on brainwashing power of commercials．
Call to action
In simple words，it means providing proper contact information to your potential customers，through the television advertisement，so that they know where to place an order for the product or visit the company's website or to call up．（39）G
Be honest and original
When making an advertisement，there are two things that you should get rid of．First is making false claim about what your product can deliver and the second is making an advertisement similar to your competitor．（40）D Also，ensure some sort of consistency in your television advertisements so that people start recognizing it．
A．Commercials can contribute a lot towards enhancing sales and profits．
B．Television advertising has long been considered the most effective medium．
C．Through the television commercial，touch the heart of your target customers．
D．In short，to enhance TV advertising effectiveness，be plain，unique and creative．
E．This points out the huge potential this medium holds for advertising a company's products．
F．An effective way to write the script for a television commercial is to keep the language simple．
G．Thus，an effective television advertisement should contain the address of the website and phone number．

5．In a recent announcement，Harvard and the Massachusetts Institute of Technology（MIT）said that they have joined forces to offer free online courses in an effort to attract millions of online learners worldwide．
Beginning this fall，a number of courses developed by teachers at both universities will be offered online through a new 60million program，known as edX．"Anyone with an Internet connection anywhere in the world can use our online courses，"Harvard President Drew Faust said during a meeting to announce the plan．
MIT has offered a program called OpenCourseWare for ten years that makes materials from more than 2，000classes free online．It has been used by more than 100million people．In December，the school announced it also would begin offering a special certificate，known as MITx，for people who complete certain online courses．Harvard has long offered courses to a wider population through a similar program．
The MITx will serve as the foundation for the new learning platform．
MIT President Susan Hockfield said more than 120，000people signed up for the first MITx course．She said Harvard and MIT hope other universities will join them in offering courses on the open-source edX platform．
"Fasten your seatbelts，"Hockfield said．
Other universities，including Stanford，Yale and Carnegie-Mellon，have been experimenting with teaching to a global population online．
The Harvard-MIT program will be monitored by a not-for-profit（非盈利的）organization based in Cambridge，to be owned equally by the two universities．Both MIT and Harvard have provided 30million to start the program．They also plan to use the edX platform to research how students learn and which teaching methods and tools are most successful．
33．According to this text，edX isC．
A．a part of the free MIT OpenCourseWare
B．a free computer program by MIT and Harvard
C．a Harvard-MIT platform of free online courses
D．a free program online for universities worldwide
34．What is said about online education in the text？A
A．Universities have been trying online courses．
B．About 2，000online courses have been offered．
C．Over 100million people have finished courses online．
D．Stanford and Yale together have courses similar to edX．
35．The underlined part in the text probably means"B"．
A．Get ready for the difficulties
B．Get ready for this educational change
C．Get prepared to complete the online courses
D．Get prepared to make materials for the edX courses．

4．Here is your best chance to travel around the UK in 2012：More than 200B&Bs（bed & breakfast）across England，Scotland，Wales and Northern Ireland are selected to offer you amazing services for your stay at their lowest prices!Don't miss it．Just collect the vouchers（活动券）in our B&B Daily printed from 01/04/2012to 07/04/2012and book the stays for your travel following the terms and conditions below：
•The offer includes a room for the night and a breakfast the next morning．
•The offer is of two kinds：￡20per room，valid（有效的）during stay period of 02/04/2012-31/05/2012and then again 01/09/2012-31/10/2012；￡35per room，per night，valid during stay period of 01/06/2012-31/08/2012．
•The offer is valid for a basic twin or double room only．
•The stay must be booked directly with the chosen B&Bs before 28/04/2012．
•Each voucher can only be used by the holder to book one room for one night．
•If voucher holders book either the￡20or￡35per room per night，any additional services such as lunch，evening meal or activities may require an extra charge．But these are not required in order to take up the offer．Please check directly with your chosen B&Bs to see what extra services are available．
•Vouchers must be presented on arrival．If no vouchers are presented，the B&Bs may reserve（保留）the right to charge at full price for every night of stay．
•Vouchers may not be used together with any other offer．
•The voucher holders must pay for the stay in full at the time of booking．Additional￡10may be paid to confirm（确认）the booking and will be returned on arrival．
•The B&Bs reserve the right to refuse voucher holders'bookings for people under the age of 18．
25．The voucher can be used for a stay at the chosen B&B onD．
A.09/01/2012
B.04/02/2012
C.01/03/2012
D.28/04/2012
26．How much should be paid for a two-night stay in October 2012at a chosen B&B？B
A．￡70
B．￡40
C．￡35
D．￡30
27．What right do the B&Bs reserve？B
A．To charge extra￡10for bookings with no vouchers．
B．To refuse bookings for guest under the age of 18．
C．To charge at full price for stays not confirmed．
D．To request extra charges as tips．
28．By taking up the offer，the voucher holders can choose toA．
A．book either a basic twin or double room at the chosen B&Bs
B．have lunch or evening meal without paying extra money
C．use the B&B offer together with other offers
D．book the stays though B&B Daily．

3．On a hill 600feet above the surrounding land，we watch the lines of rain move across the scene，the moon rise over the hills，and the stars appear in the sky．The views invite a long look from a comfortable chair in front of the wooden house．
Every window in our wooden house has a view，and the forest and lakes seldom look the same as the hour before．Each look reminds us where we are．
There is space for our three boys to play outside，to shoot arrows，collect tree seeds，build earth houses and climb trees．
Our kids have learned the names of the trees，and with the names have come familiarity and appreciation．As they tell all who show even a passing interest，maple（枫树）makes the best fighting sticks and white pines are the best climbing trees．
The air is clean and fresh．The water from the well has a pleasant taste，and it is perhaps the healthiest water our kids will ever drink．Though they have one glass a day of juice and the rest is water，they never say anything against that．
The seasons change just outside the door．We watch the maples turn every shade of yellow and red in the fall and note the poplars'（杨树）putting out the first green leaves of spring．The rainbow smelt fills the local steam as the ice gradually disappears，and the wood frogs start to sing in pools after being frozen for the winter．A family of birds rules our skies and flies over the lake．
21．What can be learned from Paragraph 2？A
A．The scenes are colorful and changeable．
B．There are many windows in the wooden house．
C．The views remind us that we are in a wooden house．
D．The lakes outside the windows are quite different in color．
22．By mentioning the names of the trees，the author aims to show thatC．
A．the kids like playing in trees
B．the kids are very familiar with trees
C．the kids have learned much knowledge
D．the kids find trees useful learning tools
23．What does the underlined sentence in the last paragraph mean？A
A．The change of seasons is easily felt．
B．The seasons make the scenes change．
C．The weather often changes in the forest．
D．The door is a good position to enjoy changing seasons．
24．What is the main purpose of the author writing the text？D
A．To describe the beauty of the scene around the house．
B．To introduce her children's happy life in the forest．
C．To show that living in the forest is healthful．
D．To share the joy of living in the nature．

2．Fires caused by the California Earthquake did the mostdamage．

1．在高中学习生活中，内容丰富，形式多样的主题班会常能给我们带来启示和思考，为我们的成长指明方向．请描述高中时期一次令你记忆深刻的主题班会，根据下列要点完成短文．
  1．班会的主题
  2．老师的具体要求和做法
  3．班会对你积极的影响（不少于两点）
注意：1．字数100字左右；        2．可以适当增加细节，以使行文连贯；
Class meetings of different themes and forms always function as guidance on our life and study．
                              ．

20．假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文．文中共有10处语言错误，每句中最多有两处．每处错误涉及一个单词的增加、删除或修改．
增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词．
删除：把多余的词作斜线（\）划掉．
修改：在错的词下划一横线，并在该词下面写出修改后的词．
注意：1．每处错误及其修改均仅限一词；
2．只允许修改10处，多者（从第11处起）不计分．
Dear Jerry，
I'm glad to know that you had an interest in Chinese food．Here I'd like to tell you something about them．Chinese food is famous with its wide variety．The food in one area can be easy told from that in another．For example，Shanghai food，a little bit sweet，differ from Sichuan food that is rather hot．However，every kind of the Chinese food is worth trying，because each has a delicious taste and good for health．Since the restaurant in China usually serves special dish of different areas，you can enjoy various Chinese foods whenever you are．I'm looking forward to meet you here so that I can tell you more about Chinese food at table．
Best wishes．Jing．

19．What's on Your Pet's Mind？
In 1977，Irene Pepperberg of Harvard University began studying what was on another creature's mind by talking to it．Her first experiments began with Alex．Alex was a one-year-old African grey parrot and Irene taught him to produce the sounds of the English language．"I thought if he learned to communicate，I could ask him questions about how he sees the world．"
At the time，most scientists didn't believe animals had any thoughts．They thought animals were more like robots but didn't have the ability to think or feel．Of course，if you own a pet，you probably disagree．But it is the job of a scientist to prove this and nowadays more scientists accept that animals can think for themselves．
"That's why I started my studies with Alex，"Irene said，"Some people actually called me crazy for trying this．"
Nowadays，we have more and more evidence that animals have all sorts of mental abilities．Sheep can recognize faces．Chimpanzees use a variety of tools and even use weapons to hunt．And Alex，the parrot became a very good talker．
Thirty years after the Alex studies began，Irene was still giving him English lessons until his recent death．For example，if Alex was hungry，he could say"want grape"．Alex could count to six and was learning the sounds for seven and eight．"He has to hear the words over and over before he can correctly say them．"Irene said，after pronouncing"seven"for Alex a few times in a row．Alex could also tell the difference between colors，shapes，sizes，and materials （e．g．wood and metal）．Before he finally died，Alex managed to say"seven"．
Another famous pet that proved some animals have greater mental skills was a dog called Rico．He appeared on a German TV game show in 2011．Rico knew the names of 200different toys and easily learned the names of new ones．When Rico became famous，many other dog owners wanted to show how clever their pets were．Another dog called Betsy could understand 300words．
One theory for dogs'ability to learn a language is that they have been close companions to humans for many centuries and so their ability to understand us is constantly evolving （进化）．While animals can't do what humans do yet，some scientists believe that examples like Alex and Rico prove that evolution develops intelligence，as well as physical appearance．
32．Irene wanted to find outB．
A．why a parrot can speak
B．what a parrot thinks
C．how parrots make sound
D．if parrots speak English
33．Alex learnt new words byC．
A．singing them　　
B．reading them
C．rehearing them　　
D．writing them
34．The two dogs mentioned in the article couldD．
A．tell different colors 　
B．recognize strange voices
C．copy human gestures　  　
D．understand some words
35．The article concludes thatA．
A．mental ability can evolve in animals
B．dogs may speak to humans one day
C．humans are related to chimpanzees
D．our pets understand what we say．

18．More than 2million US teenagers have suffered a serious bout（发作） of depression in the past year，according to a federal government survey released on Tuesday．
On average，8.5percent of adolescents aged 12to 17described having had a major depressive episode in the previous year，the Substance Abuse and Mental Health Services Administration reported．
But there were"striking differences"by sex，with 12.7percent of girls and 4.6percent of boys affected．
Depression is the leading cause of suicide，which in turn is the third-leading cause of death for 15-to 24-year-olds in the United States．
"The data Combined 2004to 2006data showed that rates of past year major depressive experience among youths aged 12to 17generally increased with increasing age，"the researchers wrote．
Researchers at SAMHSA and RTI International in Research Triangle Park，North Carolina，prepared the report using data from the National Survey on Drug Use and Health．
More than 67，700youths aged 12to 17answered questions about mood and depression．They were also asked to rate how depression affected them using the Sheehan Disability Scale，which measures impact on family，friends，chores at home，work and school．
Researchers defined a major depressive episode as two weeks or longer of depressed mood or loss of interest or pleasure，and at least four other symptoms such as problems with sleep，energy，concentration or self-image．
Nearly half of the teenagers who had major depression said it severely damaged their ability to function in at least one of the areas on the disability scale．
"Fortunately，depression responds very well to early intervention and treatment，"SAMHSA Administrator Terry Cline said in a statement．
28．The underlined word"episode"in paragraph 2probably meansA．
A．experience
B．experiment
C．expression
D．feeling
29．The main symptoms of a serious depressive episode includeB．
A．no family or friends or jobs or interests at all
B．low spirits，lack of sleep，energy and self-image，and poor concentration
C．poor health，sex discrimination，less energy and loss of interests
D．suicide，sadness，lack of confidence and depression
30．What can be implied，but is not stated directly？C
A．depression is the third-leading cause of suicide
B．Over 2million American teens suffer depression in the past 2years
C．There were more girl students suffering depression than boys
D．The students surveyed were aged between 12and 17
31．What will the following paragraph probably talk about according to the passage？C
A．How to recover from stress
B．How to have a happy feeling
C．How to prevent and treat depression
D．How to live a comfortable life．

17．As for visiting Walt Disney World．People usually have trouble in arranging．The following will give you some practical suggestions on paying a valuable visit to the famous park．
When to go？
While it's always busy，Disney World is slightly slower between mid-January and March．It's summer when the visitors，combined with the heat and humidity（潮湿），are crowded．Your best choice is either early in the morning or late in the day---often you can enjoy more rides in the first or last two hours of the day than you can the entire rest of the day combined．
Where to stay？
The question：to stay on Disney World Resort property or not．Disney World offers three resort pricing：Deluxe（豪华的），Moderate，and Value，with good facilities and in-hotel attractions．That said，they all offer"Extra Magic Hours"（early access to the theme parks），guaranteed entry when the parks are over-crowded，and frequent shuttle service to the many attractions．Off-property hotels will have shuttle transfers，but often at less regular intervals，wasting more time in transport．You'll also need a rental car，which adds to the expense，making up for saving in the hotel rate．The"Magic Your Way Package"is a good value if you have a large family．
What to do？
Make use of the"Fast Pass"，which，for no extra cost，allow you to insert your entrance ticket into a particular machine at the attraction and receive a schedule ride time a little later on．For example，use your Fast Pass ticket at a ride just before getting lunch．Once you're done eating，you can return to the ride and jump right on during the busiest time of day．At the Animal Kingdom，the animals are most active either early or late in the day，so plan accordingly．Thankfully this is fit for the least busy times of day in the park．Study the map of the park the night before to plan your visit．You'll save time by knowing where things are and where you're headed．
25．Visitors who use Fast Pass ticketsC．
A．will often be checked at the exit
B．can get discounts on tickets
C．will have a well-planned ride time
D．have to pay more for their tickets
26．It can be learned from paragraph 3thatA．
A．three types of resort pricing are offered by Disney World
B．every visitor will have a rental car for free
C．all the shuttle transfers are convenient for visitors
D．young couples are advised to take the Magic Your Way Package
27．The purpose of this text is toB．
A．introduce the Animal Kingdom
B．give tips on visiting Disney World
C．describe activities in Disney World
D．advertise attractions in Disney World．

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