题目内容
6．How to Make an Effective Television AdvertisementAccording to researches，an average American watches television for about four hours every day!（36）E Increasing product sales and awareness about a company is indeed possible through television commercials，if they are catchy，creative and short while keeping the below given on enhancing（加强） TV advertising effectiveness in mind．
Keep it short and clear
The success of a television advertisement depends to a large extent on how well its script（剧本） has been written．（37）F The script should be written according to the air time that has been bought．The main motive of the script is to put across the message to the possible customers in the stipulated（规定的） time．So，make sure that your script is able to deliver the same．
Make an emotional appeal
（38）C Putting people in the advertisement as opposed to just the products that you are selling will have greater influence．Make the advertisements seem real，by having the people in the advertisement use the product or carry on any other activity，rather than just coming in front of the camera and smiling!You may read more on brainwashing power of commercials．
Call to action
In simple words，it means providing proper contact information to your potential customers，through the television advertisement，so that they know where to place an order for the product or visit the company's website or to call up．（39）G
Be honest and original
When making an advertisement，there are two things that you should get rid of．First is making false claim about what your product can deliver and the second is making an advertisement similar to your competitor．（40）D Also，ensure some sort of consistency in your television advertisements so that people start recognizing it．
A．Commercials can contribute a lot towards enhancing sales and profits．
B．Television advertising has long been considered the most effective medium．
C．Through the television commercial，touch the heart of your target customers．
D．In short，to enhance TV advertising effectiveness，be plain，unique and creative．
E．This points out the huge potential this medium holds for advertising a company's products．
F．An effective way to write the script for a television commercial is to keep the language simple．
G．Thus，an effective television advertisement should contain the address of the website and phone number．
分析 本文主要介绍了如何使电视广告变得有效．文章给出了三点建议：1、利用电视广告打动目标顾客的心；2、通过电视广告给顾客留下恰当的联系方式；3、广告要独特，有创意．
解答 36-40 EFCGD
36．E语境辨析题．根据上句According to researches，an average American watches television for about four hours every day!可知根据调查，一个美国人一天大约看4个小时的电视．E项：This points out the huge potential this medium holds for advertising a company's products．这个显示了电视媒体可以为某一公司产品打广告．符合语境，故选E．
37．F联系上下文．该处上句和下句都提到了script（剧本），由此可知，该处也是和script （剧本）有关．F项：An effective way to write the script for a television commercial is to keep the language simple．为电视台写剧本的有效方法是保持语言简洁明了．符合文意，故选F．
38．C归纳总结题．根据本段小标题Make an emotional appeal从情感上吸引顾客．C项：Through the television commercial，touch the heart of your target customers．通过电视广告，来打动目标顾客的心．符合文意，故选C．
39．G联系上文题．根据上文it means providing proper contact information to your potential customers，through the television advertisement，可知通过电视广告给顾客提供恰当的联系方式．G项：Thus，an effective television advertisement should contain the addresis of the website and phone number．因此，一个有效的电视广告应该包含网址和电话号码．符合文意，故选G．
40．D语境辨析题．根据下句ensure some sort of consistency in your television advertisements so that people start recognizing it．可知确保一些广告的持久性，为了人们能够知晓它们．D项：In short，to enhance TV advertising effectiveness，be plain，unique and creative．总而言之，增强电视广告的效率，使之普遍，独特和有创造性．符合文意，故选D．
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