A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain.
From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge. For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.
Known as ‘try-vertising’, the concept allows manufacturers to test products and receive consumer feedback before launching onto the open market. It is already very popular in Japan and now looks set to transform the fortunes of the embattled（严阵以待的） UK retail industry. According to new figures, stores are facing a Christmas crisis with the weakest High Street trading for six months.
Michael Ghosh, the brainchild（创意者）behind Sample Trend, said: “The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.”
The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage（饮料） makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods.
Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset---a particularly appealing prospect for new businesses

  1. 1.

    What can we know about the Sample Trend?

    1. A.
      It has turned out to be a success in London
    2. B.
      The goods in the shop are free for everyone
    3. C.
      The customers can only go to it once a month
    4. D.
      It sells everything people need
  2. 2.

    The word “catch” (in para2) can be replaced by _________

    1. A.
      advantage
    2. B.
      disadvantage
    3. C.
      problem
    4. D.
      requirement
  3. 3.

    The customers need to fill a questionnaire to________

    1. A.
      give suggestions for the products
    2. B.
      recommend the products
    3. C.
      give feedback about the products
    4. D.
      express their thanks

The iPhone has become one of the most popular mobile phones in the United States. An 18-year-o1d student in California has used his knowledge of the device to create his own business,gaining national recognition for his work.
Vincent Quigg is the CEO of TechWorld. His company is kind of like a hospital for iPhones,specializing in customizing and repairing iPhones. Vincent Quigg launched TechWorld while in high school. “My mom became single a couple of years ago and I had to grow up. And in order to keep my lifestyle, I had to find different ways to keep my phone, keep a car, transportation and all that stuff. So I had to find ways to be entrepreneurial.” An organization cal1ed the Network for Teaching Entrepreneurship. or NFTE, helped the young man get started. His mother, Carla Quigg: “He quit the class, which made me very disappointed.”
“It was extremely hard for myself to find a business to start and run with it. But once I had that ‘aha moment’or what I knew I wanted to go with, it was really easy and extremely fun.”
At the time, Vincent worked for the electronics store BestBuy. He says people always came into the store with broken electronic devices. He decided that repairing those devices was what he wanted to do. He not only re-registered for the NFTE class, but he also won the organization’s national competition for best young entrepreneur.His business has grown through word-of-mouth. Vincent says he now fixes up to l0 phones per week. He earns about $l,500 each month in sales. TechWorld has two other employees. Kacee Wheeler is one of them. He works on the technical side of the business while Vincent Quigg now deals with finances and planning. He says he wants to continue to grow his business

  1. 1.

    What is Vincent Quigg’s company specialized in?

    1. A.
      Customizing and repairing iPhones
    2. B.
      Advertising and selling iPhones
    3. C.
      Helping students set up business
    4. D.
      Offering people medical advice
  2. 2.

    What drove Vincent to start his own business?

    1. A.
      His special family education background
    2. B.
      The need to keep his former way of 1ife
    3. C.
      The desire to be the CEO of a company
    4. D.
      The encouragement from another company
  3. 3.

    What does the underlined phrase “aha moment” probably mean?

    1. A.
      The moment to celebrate success
    2. B.
      The moment to comp1ain hardship
    3. C.
      The moment to have a great idea
    4. D.
      The moment to have great fun
  4. 4.

    What can we 1earn from the text?

    1. A.
      Vincent started his own business with the help of his col1ege
    2. B.
      Vincent went through great difficulty in the beginning
    3. C.
      Vincent promotes his business by large scale advertisements
    4. D.
      Vincent’s mother was disappointed by his achievement

The southwest of Australia has been named as one of 25”hot spots” for future species extinction(灭绝)because of global warming.A new study says global warming will become a top cause of extinction across the world,with thousands of species of plantsand animals likely to be wiped out in the coming decades.
According to the study,global warming ranks among the most serious threats to the planet’s biodiversity and,under some conditions,may be more than that due to deforestation.This study provides even stronger scientific evidence that global warming will result in catastrophic(灾难性的)species losses across the planet.Last month,a UN study said humans were responsible for the worst extinction and urged extra efforts to reach a UN target of slowing the rate of losses by 2010.
Scientists disagree about how far global warming is to blame compared with other human threats such as deforestation,pollution and the introduction of some species to new habitats.But the new study looks at the 25 “hot spots”—areas that contain a big concentration of plants and animals—and predicts that 11.6 percent of all species,with a range from 1 to 43 percent,could be driven to extinction if levels of heat trapping gases in the atmosphere were to keep rising in the next 100 years.
The range would mean the loss of thousands of species.The study gave a wide range because of uncertainties, for instance, about the ability of animals or plants to move towards the poles if the climate warmed. Rare plants,tortoises or birds found only on the southern tip of Africa cannot move south because the nearest land is thousands of miles away in Antarctica

  1. 1.

    According to the passage,which of the following about Australia is TRUE?

    1. A.
      Australia possesses the richest species in the world
    2. B.
      Australia is the country with the highest rate of extinction
    3. C.
      The species in the southwest of Australia will be easily affected by global warming
    4. D.
      Australia will have the highest temperature in the world
  2. 2.

    According to the passage,all the 25”hot spots”--------

    1. A.
      are rich in plants and animals
    2. B.
      are lacking in natural resources
    3. C.
      lost most of their plants in 2010
    4. D.
      will be much hotter than the rest of the world
  3. 3.

    We can infer if the climate warms,the animals in Australia will most probably move to the ______

    1. A.
      north
    2. B.
      east
    3. C.
      west
    4. D.
      south
  4. 4.

    What would be the best title for the passage?

    1. A.
      Australia Named as Extinction”Hot Spot”
    2. B.
      Global Warming and Species Extinction
    3. C.
      Global Warming is Number One Killer
    4. D.
      Australia on the Edge of Extinction

We find that bright children are rarely held back by mix-ability teaching. On the contrary, both their knowledge and experience are enriched. We feel that there are many disadvantages in streaming pupils. It does not take into account the fact that children develop at different rates. It can have a bad effect on both the bright and the not-so-bright child. After all, it can be quite discouraging to be at the bottom of the top grade!
Besides, it is rather unusual to grade pupils just according to their intellectual ability. This is only one aspect of their total personality. We are concerned to develop the abilities of all our pupils to the full, not just their academic ability. We also value personal qualities and social skills, and we find that mixed ability teaching contributes to all these aspects of learning.
In our classrooms, we work in various ways. The pupils often work in groups: this gives them the opportunity to learn to co-operate, to share, and to develop leadership skills. They also learn how to deal with personal problems as well as learning how to think, to make decisions, to analyze and evaluate, and to communicate effectively. The pupils learn from each other as well as from the teacher.
Sometimes the pupils work in pairs; sometimes they work on individual tasks and assignments, and they can do this at their own speed. They also have some formal class teaching when this is proper. We encourage our pupils to use the library, and we teach them the skills they need in order to do this efficiently. And advanced pupil can do advanced work. It doesn’t matter what age the child is. We expect our pupils to do their best, not their least, and we give them every encouragement to obtain this goal

  1. 1.

    By “held back” (the underlined part of the first sentence) the author means “______”

    1. A.
      drawn to their studies
    2. B.
      prevented from advancing
    3. C.
      made to remain in the same class
    4. D.
      forced to study in the lower class
  2. 2.

    The author argues that a teacher’s chief concern should be the development of the pupil’s ______

    1. A.
      total personality
    2. B.
      intellectual ability
    3. C.
      personal qualities
    4. D.
      communicative skills
  3. 3.

    Which of the following is NOT mentioned in the third paragraph?

    1. A.
      Pupils also learn to develop their reasoning abilities
    2. B.
      Pupils also learn how to participate in teaching activities
    3. C.
      Group work gives pupils the opportunity to learn to work together with others
    4. D.
      Group work provides pupils with the opportunity to learn to be good organizers

Taiwan-born American director Ang Lee's win of his second directing Oscar has sparked complex feelings among Chinese audiences, who expressed their pride due to the director's Chinese roots, but couldn't help but reflect on why the Chinese mainland has failed to deliver more outstanding films to the world .
Lee, 58, on Sunday accepted the Academy Award for best director for Life of Pi, a 3D adventure-drama film.Lee had won the top directing award in 2006 for Brokeback Mountain and the best foreign language film Oscar in 2001 for Crouching Tiger, Hidden Dragon.
Lee came to Hollywood's attention after directing three Chinese-language films in the early 1990s, with an emphasis on the interactions between modernity and Chinese traditions.Some Web users called Lee "a source of pride for Chinese people," and admired him for bearing the torch of Chinese culture.
However, a large number of audience members and critics from the mainland expressed their frustrations over home-made movies: Mainland filmmakers have made numerous ambitious tries for the prestigious award but never won.
Hao Jie, a young director whose 2010 film Single Man won the Special Jury Prize in the Tokyo Filmex Festival but was never screened in the mainland for it showed complex sex lives in a village.
"Due to the censorship(审查), we are prevented from the beginning of our production, which forbids our works from mirroring realities," Hao said.
While acknowledging the system's role in undermining(削弱) excellent works, Su Mu, a well-known film critic, argued that the atmosphere in the mainland's film circle is also to blame."Lee produces his works with his heart, but most mainland directors now only have money in mind."
Though having obtained approval for his second film from the film authority, Hao said cinemas have kept delaying the screening of his work."This is another factor that prevents us from progressing. Cinemas won't risk showing our film, which features no stars and is considered non-mainstream," complained Hao

  1. 1.

    What does the underlined phrase “the prestigious award” refer to?

    1. A.
      the Best Director of Oscar
    2. B.
      any of the Oscar Awards
    3. C.
      the Special Jury Prize
    4. D.
      the best foreign language film Oscar
  2. 2.

    Which of the following statements is true?

    1. A.
      Ang Lee’s films are always focusing on Chinese traditions
    2. B.
      Chinese audiences are proud of their Chinese identity in the films
    3. C.
      Ang Lee has won the world’s favor only by means of his three Oscars
    4. D.
      Ang Lee is famous for his combining modernity and Chinese traditions
  3. 3.

    Which of the following is NOT the factor that prevents Chinese mainland films’ progressing?

    1. A.
      Strict censorship
    2. B.
      A lack of wonderful directors
    3. C.
      The bad atmosphere in the film circle
    4. D.
      Cinemas’ not risking showing low-cost films
  4. 4.

    The best title for the passage is probably_____

    1. A.
      Ang Lee-Pride of Chinese Movie-makers
    2. B.
      The Future of Chinese Mainland Film-making
    3. C.
      Bitter-sweet Feeling over Ang Lee’s Oscar Win
    4. D.
      What Can Chinese Films Do for the Oscar Awards

It was Molly’s job to hand her father his brown paper lunch bag each morning before he headed off to work.
One morning, in addition to his usual lunch bag, Molly handed him a second paper bag. This one was worn and held together with staples(书钉).
“Why two bags?”her father asked.“The other is something else,” Molly answered. “What’s in it?”“Just some stuff(东西). Take it with you.”
Not wanting to discuss the matter, he put both sacks into his briefcase, kissed Molly and rushed off. At midday he opened Molly’s bag and took out the contents: two hair ribbons(丝带), three small stones, a plastic dinosaur, a tiny sea shell, a small doll, and 13 pennies...The busy father smiled, finished eating, and swept the desk clean into the wastebasket, Molly’s stuff included.
That evening, Molly ran up behind him as he read the paper. “Where’s my bag?”“What bag?”“The one I gave you this morning.”“I left it at the office. Why?”“I forgot to put this note in it,”she said.“And, besides, Daddy, the things in the sack are the things I really like—I thought you might like to play with them. You didn’t lose the bag, did you, Daddy?”“Oh, no,”he said, lying. “I just forgot to bring it home. I’ll bring it tomorrow.”While Molly hugged her father’s neck, he unfolded the note that read:“I love you, Daddy.”Molly had given him her treasures—all that a 7? year ?old held.
Love in a paper bag, and he missed it—not only missed it, but had thrown it in the wastebasket. So back he went to the office. Just ahead of the night janitor(看门人), he picked up the wastebasket. He put the treasures inside and carried it home carefully. The bag didn’t look so good, but the stuff was all there and that’s what counted.
After dinner, he asked Molly to tell him about the stuff in the sack. It took a long time to tell. Everything had a story or a memory.
“Sometimes I think of all the great times in this sweet life,”he thought.
We should all remember that it’s not the destination that counts in life, but the journey. That journey with the people we love is all that really matters. It is such a simple truth but it is so easily forgotten

  1. 1.

    Why did Molly give her father a second bag?

    1. A.
      She didn't want to keep the things in the bag
    2. B.
      She hoped those things would bring happiness to her father
    3. C.
      She wanted to remind her father of the stories behind the things
    4. D.
      She enjoyed playing with her father
  2. 2.

    How did Father deal with the bag after he opened it?

    1. A.
      He kept it in the drawer
    2. B.
      He took it back home
    3. C.
      He threw it into the wastebasket
    4. D.
      He put it on his table
  3. 3.

    After father heard what his daughter said，he felt ________.

    1. A.
      regretful
    2. B.
      surprised
    3. C.
      sad
    4. D.
      satisfied
  4. 4.

    Which of the following is the most suitable title of the passage? zxxk

    1. A.
      An important journey
    2. B.
      Two bags
    3. C.
      Father and daughter
    4. D.
      Love in a paper bag

The home computer industry has been growing rapidly in the United States in the last ten years. Computers used to be large, expensive machines that were very difficult to use. But scientists and technicians have been making them smaller and cheaper while at the same time they have been made easier to use. As a result, their popularity has been increasing as more people have been buying computers for their homes and businesses.
Computers have been designed to store information and compute problems that are difficult for human beings to work out. Some have voices that speak to their operators. Stores use computers to keep records of their inventories and to send bills to their customers. Offices use computers to copy letters, record business and keep in touch with other offices. People also use computers in their homes to keep track of the money they spend.
One important new use of computers is for entertainment. Many new games have been designed to be played on computers. People of all ages play these games. People also buy home computers to watch movies and listen to concerts at home. They have become very popular indeed

  1. 1.

    Compared with those of today, computers used to ______

    1. A.
      work rapidly
    2. B.
      be used for fun
    3. C.
      be large and expensive
    4. D.
      be easy to use
  2. 2.

    In recent years, computers have become ______

    1. A.
      more and more difficult to use
    2. B.
      slower and slower
    3. C.
      more and more expensive
    4. D.
      smaller and smaller
  3. 3.

    Home computers can be used for ______

    1. A.
      doing business
    2. B.
      writing letters
    3. C.
      playing games
    4. D.
      all of the above
  4. 4.

    Salesmen use computers mainly to ______

    1. A.
      talk with their friends
    2. B.
      write letters
    3. C.
      check the list of goods and send bills
    4. D.
      play games for pleasure

A young boy was sitting in the back seat of the car eating an apple. Hw asked his father, “Why does my apple turn brown?” His father answered,”“When the skin is removed, air reaches the flesh of the apple causes oxidarion. This changes the apple’s molecular structure and results in a brownish color.”The boy asked,“Dad，what are you talking about?”
I know how that boy feels. Sometimes I want answers to some of those confusing questions that we all meet with, such as how to get through difficult times or what to do in a tough situation. I just want to get it right.
The problem is that I don’t always have the answer I need. Nobody else seems to have them, either. So I go on making mistakes and think that I’ll never get it right.
Often I didn’t know what to do. I often made poor choices, but I gradually improved. Then I realized that I don’t HAVE TO always get it right. I don’t have to always know what to do all the time. All I really need to do is try my best, learn from my mistakes and go on.
Dr. Leo Buscaglia once said, “ No one gets out of this world alive, so the time to live, learn, care, share, celebrate and love is now. That would be pretty hard to do when you’re waiting for all the answers first.”
So you got it wrong. You made a mistake. So what should you do next? Forgive yourself and try again. You may not get out of this world alive, but you can get plenty of life out of this world if you are not too worried about always getting it right

  1. 1.

    In the beginning, the author tells the story of a boy and his father to ____

    1. A.
      show that the father is very knowledgeable
    2. B.
      say something interesting about apples
    3. C.
      show that children nowadays ask more questions
    4. D.
      introduce the topic of the passage
  2. 2.

    How did the boy feel when he heard his father’s explanation?

    1. A.
      He admired his father very much
    2. B.
      He knew what his father meant
    3. C.
      He felt it was difficult to understand
    4. D.
      He thought that he had learned a lot from his father
  3. 3.

    What do Dr. Leo Buscaglia’s words mean?

    1. A.
      We can search the answers when enjoying life itself
    2. B.
      We must make right choices as often as possible
    3. C.
      People have many desires when they enter the world
    4. D.
      It is hard to lead a happy and satisfying life
  4. 4.

    What can be concluded from the passage?

    1. A.
      We should try to learn and understand the answers to questions
    2. B.
      We should learn from our mistakes and try again
    3. C.
      It is very important to try to avoid(避免) mistakes
    4. D.
      It is our duty to make the world a better place
  5. 5.

    What is the style of the passage?

    1. A.
      novel
    2. B.
      news
    3. C.
      poem
    4. D.
      essay

Wildlife faces threats(威胁)from habitat destruction, pollution, and other human actions. Although protecting wildlife may seem too hard at times, even small actions in your own neighborhood can help protect many different animals. Here are some tips on how to protect wildlife through small actions.
1．Create wildlife friendly areas in your backyard.
When trying to make your garden more beautiful, you can choose plants that can provide food and shelter to native wildlife. This will also help cut down on pollution. And bird or bat houses to your yard or garden to attract and shelter these species.
2．Avoid harming the natural ecosystem(生态系统)in your area.
Some plants from other places can kill or harm native plants that provide food and shelter for wildlife.
3．Have a greener lifestyle.
By using less water and fewer fuels, you will be helping to protect the wildlife around you. Take buses or the subway when you can, turn off electric devices when you're not using them, take shorter showers, and keep your room temperature at or below 68 degrees during the winter.
4．Buy products that are wildlife friendly.
Don't buy products that are made from endangered animals. Keep in mind that some endangered animals are killed by traps, catches or hunters who are after other wildlife within the same habitat.
5．Donate money or time to organizations that protect wildlife and their habitats.
You can give money to organizations or groups that protect wildlife species in your neighborhood

  1. 1.

    We infer that the purpose of this passage is to________

    1. A.
      tell us why protecting wildlife is extremely important now
    2. B.
      suggest that we protect wildlife through actions
    3. C.
      explain why protecting wildlife is not as hard as people think
    4. D.
      give us some tips on how to protect wildlife through small actions
  2. 2.

    Which of the following threats to wildlife is NOT mentioned in the passage?

    1. A.
      Animal diseases
    2. B.
      Loss of habitat
    3. C.
      Pollution
    4. D.
      Hunters
  3. 3.

    In which section of a newspaper would you most probably read this passage?

    1. A.
      Environment
    2. B.
      Teaching
    3. C.
      Business
    4. D.
      Geography

Lots of folks don't think about what they eat over the holiday season until January, when they stare sadly at the number on the scale and then hurry off to hit the gym, join Weight Watchers or pick up the latest diet book.
It doesn't have to be that way. Health experts say you can still enjoy the holidays.
"It's OK to indulge（沉溺）, but it doesn't mean you have to gain weight," said Karen Ansel, a New York-based registered dietitian and a spokeswoman for the American Dietetic Association (ADA). Jessica Crandall, a registered dietitian from Denver who's also an ADA spokeswoman, added that gaining weight during the holidays and then working hard to lose it again is not good for a person's body.
For starters, people interested in maintaining their weight during the holidays should keep eating on a regular schedule, the two dietitians said. Research has shown that people who skip meals -- particularly breakfast -- end up eating more throughout the day. "Try and stick to consistent meal times so you can avoid being overly hungry," Crandall said. "When you're overly hungry, you can make some bad decisions regarding what you eat. Don't starve yourself during the day waiting for that party at night -- because you'll eat too much or overeat."
Ansel suggests that you think now about the foods you really enjoy and plan to focus on those while eating less of more common fare.
Be careful, too, about alcohol intake, for a couple of reasons. Alcoholic drinks, particularly the fancy ones handed out at holiday time, tend to come loaded with calories. "It's usually what you're adding to a drink that contains the calories," Crandall said. Also, if you're drunk, you might forget to watch what you're eating. "It totally lowers your inhibitions（压抑）," Ansel said.
Other holiday eating tips, suggested by Crandall and Ansel, include:
?Eat lots of vegetables, and eat them first before moving on to the other items on your plate.
?Recognize that many holiday extras, like cheese or cranberry sauce, come loaded with calories. "If those aren't your favorite foods, don't put them on your plate," Crandall said.
?If your favorite food has a lot of calories, be sure to minimize your portion. "Two bites cure the craving," Crandall said. "After that, you're just really feeding your old habits.
?After a big holiday meal, don't sink into a chair or couch. Go for a walk outdoors or participate in some other activities that help burn off some of the calories you've just eaten

  1. 1.

    Both Karen Ansel and Jessica Crandall ______.

    1. A.
      think highly of the latest popular diet book
    2. B.
      like going to the gym often
    3. C.
      think trying to lose weight isn’t good for a person’s body
    4. D.
      are registered dietitians and work for ADA
  2. 2.

    Ansel asks people wishing to keep slim not to skip meals because ______.

    1. A.
      it will do harm to their stomachs
    2. B.
      being overly hungry will make them feel not well
    3. C.
      it may make them eat more
    4. D.
      it might let them make bad decisions on important occasion
  3. 3.

    Why does Crandall advise people wanting to lose weight not to drink wine?

    1. A.
      Because if they’re drunk, they can watch what they eat
    2. B.
      Because it will make it hard for their body to burn calories
    3. C.
      Because wine itself contains many calories
    4. D.
      Because it will make them feel more stressed
  4. 4.

    Which of the following is the proper way to keep slim according to the passage?

    1. A.
      Eating more vegetables than rice and other food
    2. B.
      Eating more cheese or cranberry sauce
    3. C.
      Never eat food with a lot of calories
    4. D.
      Sitting less and walking more after meals
  5. 5.

    The passage mainly talks about ______.

    1. A.
      some advice on holiday eating
    2. B.
      how to keep slim
    3. C.
      the problems of fat people
    4. D.
      what to do in holidays
 0  10334  10342  10348  10352  10358  10360  10364  10370  10372  10378  10384  10388  10390  10394  10400  10402  10408  10412  10414  10418  10420  10424  10426  10428  10429  10430  10432  10433  10434  10436  10438  10442  10444  10448  10450  10454  10460  10462  10468  10472  10474  10478  10484  10490  10492  10498  10502  10504  10510  10514  10520  10528  151629 

违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com

精英家教网