Question

【题目】 Social media promotion (促销) has become so important nowadays that businesses are offering freebies to anyone with a certain following on popular social networks. Case in point, this Milan-based restaurant that offers free sushi to people with a bit of influence on Instagram.

Matteo and Tomaso Pittarello, the owners of the “This Is Not a Sushibar” restaurant in Milan, are well aware of the potential (潜力) of social networks like Instagram, and they’re more than willing to give away some sushi, if it means getting some exposure (曝光). At their restaurant, people have the classic payment choices-cash or card-plus a novel one, paying in Instagram followers. ① The idea is pretty simple: the more followers you have, the more you can eat without having to spend a cent.

It makes sense that Instagram stars with hundreds of thousands or even millions of followers get the most free food, but even a few 1,000 followers on the photo-sharing platform will get you a free bit to it Customers who have between 1,000 and 5,000 followers will get a free sushi plate. 5,000 to 10,000 followers get you two free plates, 10,000 to 50,000, four free dishes, 50,000 to 100,000 followers, eight dishes, and people with 100,000 Instagram followers get a free full lunch or dinner.

② Just having a lot of followers isn’t enough, customers also have to publish a post on their Instagram account and tag @thisisnotasishibar and include the hashtag #thisisnotasushibar. will only receive their free sushi after showing the publish post at the counter.

③ “Today, advertising (广告) on social networks and, in particular, Instagram, is what works best,” the Pittarello brothers said, adding that the aim of their Instagram payment method is twofold--by involving Instagrammers both big and small, the business will get bigger exposure, and it will also make customers feel engaged in the project.

“This Is Not a Sushibar” introduced the payment alternative (选择), but we’ll have to wait and see how long it will exist for. ④ . Without a set limit of daily Instagram payments, I think the restaurant may start recording losses pretty soon. After all, 1,000 followers on Instagram are not that hard to get, and people will rarely say no to a free lunch.

【1】The underlined word “novel” in paragraph 2 is closest in meaning to ________.

A.freeB.new

C.funD.easy

【2】What can we infer from the passage?

A.Customers prefer to pay by Instagram rather than in cash or by bank card.

B.Thousands of Instagram users have enjoyed the restaurant’s free sushi.

C.The Pittarello brothers don’t want to advertise through traditional media.

D.Asking customers to publish a post benefits both businesses and customers.

【3】The sentence “There is one catch though” can be put in ________.

A.①B.②

C.③D.④

【4】What is the author’s attitude towards the Instagram payment choice?

A.Concerned.B.Optimistic.

C.Supportive.D.Objective.

Answer 1

【答案】

【1】B

【2】D

【3】B

【4】A

【解析】

这是一篇议论文。文章主要讲述了一种新的支付方式—Instagram用户可以在Instagram付款。以及这种新颖的支付方式的好处以及弊端。

【1】词义猜测题。根据文章第二段中“At their restaurant, people have the classic payment choices-cash or card-plus a novel one, paying in Instagram followers” 在他们的餐厅，人们可以选择传统的支付--现金或信用卡， 还有一个新奇的支付方式--Instagram粉丝付款。故此句中的novel应于classic词义相反。classic意为“经典的；传统的”，故novel是“新颖的；新的”。结合选项，故选B。

【2】推理判断题。根据文章倒数第二段中“by involving Instagrammers both big and small, the business will get bigger exposure, and it will also make customers feel engaged in the project”通过让各种Instagrammers都参与进来（无论其粉丝数量多少），这项业务将获得更大的曝光率，同时也会让客户感到参与到项目中来。由此可以推断出，要求客户发布帖子对企业和客户都有好处。结合选项，故选D。

【3】推理判断题。根据文章第三段中“It makes sense that Instagram stars with hundreds of thousands or even millions of followers get the most free food”( 很清楚拥有数十万甚至数百万粉丝的Instagram明星可以获得最多的免费食物)结合第四段的“Just having a lot of followers isn’t enough,”（ 仅仅拥有大量的粉丝是不够的），故“There is one catch though”（不过，有一个问题是）放在②处，承上启下，符合题意。故选B。

【4】推理判断题。根据文章最后一段中“Without a set limit of daily Instagram payments, I think the restaurant may start recording losses pretty soon. After all, 1,000 followers on Instagram are not that hard to get, and people will rarely say no to a free lunch.” 如果没有设定每日Instagram支付限额，我想餐厅可能很快就会开始记录亏损。毕竟，Instagram上的1000名粉丝并不那么难获得，而且人们很少会拒绝免费午餐。故作者认为应该设定每日Instagram支付限额，否则餐厅可能会亏损，故作者对于在Instagram上支付是担忧的。故选A。

推理判断题属于主观题，是层次较高的题目。它包括判断和推理题。这两类题常常相互依存，推理是为了作出正确的判断，正确的判断又依赖于合乎逻辑的推理。该题要求在理解表面文字的基础上，作出判断和推论，从而得到文章的隐含的意思和深层的意思，也就是通过文章中的文字信息，上下逻辑关系及事物的发展变化等已知的信息，推断出作者没有直接表达的态度和观点。如本题第四小题，根据文章最后一段中“Without a set limit of daily Instagram payments, I think the restaurant may start recording losses pretty soon. After all, 1,000 followers on Instagram are not that hard to get, and people will rarely say no to a free lunch.” 如果没有设定每日Instagram支付限额，我想餐厅可能很快就会开始记录亏损。毕竟，Instagram上的1000名粉丝并不那么难获得，而且人们很少会拒绝免费午餐。故作者认为应该设定每日Instagram支付限额，否则餐厅可能会亏损，故作者对于在Instagram上支付是担忧的。故选A。