题目内容

【题目】Ahead of so-called Singles’ Day on the 11th of this month，2013, online sales have already begun peaking.

The leading e-business platform, tmall.com, has promoted(促销) its fifty-percent-off discount(折扣) to attract consumers. They are also trying to attract buyers through social media. Vice President of tmall.com Wang Yulei says more than 20 thousand online stores have joined the Double 11 Day sales. But this number has doubled. The final number of how many products going to be on sale has not been known yet. But so far, many more products planned to be put on shelves with discounts.

During last year's Singles’ Day, tmall.com, together with taobao.com, reached a record of 19.1 billion yuan in sales, which considered a milestone in the e-business history of China.

Singles’ Day was first started by Chinese college students in the 1990s as the opposite of Valentine’s Day, a celebration for people without romantic partners. The timing was based on the date: Nov. 11—or double 11—for singles. Single young people would treat each other to dinner or give gifts to show love to someone and end their single status.

But now, the Singles’ Day has been promoted as a kind of grand craze just for the shopping season, thanks to thousands of discounted products being promoted online.

Taobao.com was the first big e-retail platform which used the double 11 idea to promote sales. Taobao.com reached one million yuan worth of sales on that day in 2009, when they first promoted the Singles’ Day idea. In 2010, the sales increased to 936 million yuan. The figure climbed up to 5.3 billion yuan in 2011, putting huge demand on shipping services. The figure doubled in 2012.

E-commerce is considered to be replacing the traditional retailing industry, but the reality is that both sides are learning from each other.

【1】How much is a dress that is usually sold at 250 yuan during Singles’ Day at tmall.com?

A. 500.B. 125.C. 100. D. 200.

【2】What can we infer from the passage?

A. Taobao.com reached 2.65 billion yuan in 2012.

B. E-commerce is going to replace traditional business at the end.

C. Double 11 Day was created to get the single status over for young people.

D. More than 20 thousand products will be provided in the Double 11 Day sales.

【3】Which of the following is the main idea of the passage?

A. Singles’ Day promotes online sales.

B. Why Singles’ Day is so popular.

C. How people celebrate Singles’ Day.

D. What Singles’ Day means.

【4】Where do you think is the passage taken from?

A. A science textbook.B. A newspaper.

C. A travel journal.D. A health report.

【答案】

【1】B

【2】C

【3】B

【4】B

【解析】

试题分析：本文讲述了近几年来光棍节期间一些电商的疯狂打折促销，这使光棍节期间的电商销售额猛增。

【1】B 推理判断题。根据第二段第一句The leading e-business platform, tmall.com, has promoted（促销）its fifty-percent-off discount(折扣) to attract consumers.可知，天猫为了吸引顾客打五折，所以250元的服装在这一天卖125，故选B。

【2】C 细节理解题。根据第四段最后一句Single young people would treat each other to dinner or give gifts to show love to someone and end their single status.可知，双11日的创办是为了使年轻人结束单身状态。故选C。

【3】B 主旨大意题。根据第二段第一、二句The leading e-business platform, tmall.com, has promoted（促销）its fifty-percent-off discount(折扣) to attract consumers. They are also trying to attract buyers through social media可知，文章在叙述为什么光棍节如此受欢迎。故选B。

【4】B 推理判断题。纵观全文可推知，本文是一篇新闻报道，介绍近几年来光棍节期间一些电商的疯狂打折促销，这使光棍节期间的电商销售额猛增。故选B。

名师点睛】

抓住文章主线和关键词语，归纳文章中心

要注意不是所有的段落都有主题句，有时主题句暗含在句中。阅读这样的文章，就需要自己根据文章的细节来分析，概括出段落的主题，从而推导出文章的主旨。分析的方法是：先弄清该段落主要讲了哪几方面的内容，这些内容在逻辑上有什么联系，然后加以归纳形成主题。【3】B主旨大意题。根据第二段第一、二句The leading e-business platform, tmall.com, has promoted（促销）its fifty-percent-off discount(折扣) to attract consumers. They are also trying to attract buyers through social media可知文章在叙述为什么Singles’ Day如此受欢迎。故选B。

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