Advertising actually has a dual(双重的)function:to sell,as well as to inform.If you stop to think of it,advertisements(ads)provide information of almost everything in our household and immediate environment,from shampoo to fuel for cars.An obvious purpose is to inform consumers of new products and services as well as to remind them of established ones.Performance,price,value for money,quality and reliability are some of the main features mentioned in ads.

Yet there is another important side of advertising that should not be forgotten:choice.A number of ads for different brands of the same product,e.g.toothpaste,shampoo or washing powder allow the consumer to choose.Choice is an important part of buying.

In this busy day and age,there is little time for comparison shopping.To determine which product is the best to buy,and at the most competitive price,consumers these days rely on advertising in its various forms.This saves time and energy and makes shopping easier.

Few can deny that ads benefit the consumer since they encourage healthy competition.When companies compete for the consumer’s dollar,this is good for the purchaser of the product or service.Advertising tends to increase competition since it informs consumers of what is available.One company’s offer will be either matched or bettered by another company in its advertising.

It was unheard of ten years ago to buy products directly using a personal computer,but it has become a matter of course for some people to browse(浏览)the Internet,surfuntil they find an e commerce site and then select the product.Marketing products has been almost turned upside down by new ways of selling and buying.More than at any time in history,the choice of goods is unlimited.The whole world is a customer’s marketplace.For busy people like you and me,advertisements actually do us a favor.

1.What the writer of this passage wants to tell us most is that—————————.

A.advertisements benefit busy people in many ways

B.advertisements encourage more business competitions

C.advertisements provide main features of new products

D.selling and informing are two functions of advertising

2.Which is least discussed in the passage as, one of the important sides of advertising?

A.To inform consumers of new products and services.

B.To provide consumers with chances to choose.

C.To increase healthy competition of companies.

D.To change the way of selling and buying.

3.The“comparison shopping”refers to the behavior of.

A.comparing and buying a product at the lowest price

B.comparing and deciding which is the best to buy

C.relying on advertising and simplifying shopping

D.buying a product at the least competitive price

4.Healthy competition benefits consumers because—————————.

A. it helps companies to compete for the market

B.it gets companies to improve their services

C.it provides them with the best products and services

D.it gives them many chances to choose their products

Reading is the key to success. Apparently every successful person develops a passion for reading. This is because reading is a key element to obtain the information required to understand something. For instance, lawyers have to study and learn every established law on their specific branches. Sometimes the law changes according to people’s needs. A good lawyer has to be informed about the latest news in the court. A doctor has to be informed of the latest advances in medicine.

Reading is very important for all mankind. Everything is relative in this world, especially reading. Reading can open any doors and it can lead you into a path of success. Studies have confirmed that reading to your unborn child is very good. This way your child will develop a passion for reading.

How do you develop a passion for reading? There is only one way you can boost your passion for reading. Let me explain this to you. If you want to learn how to ride a bike, you have to get on the bike as many times as possible until you have learned. It works the same way with reading. If you want to boost your reading, take a book and read it all the way through. When you finish reading your first book, take another book and do the same. Try to read as much as you can. If you are going out, grab a magazine, a book, an article or something to read.

There is a very important factor behind the reading—reading comprehension. It’s what makes you understand the meaning behind the text. Let’s assume that you read a document and you are supposed to explain the meaning of the document. How would you explain the document if you couldn’t capture the message of the author?

1.The first two paragraphs mainly talk about .

A. the key to success

B. the importance of reading

C. what reading comprehension is

D. how to develop a passion for reading

2.We can define reading comprehension as .

A. a strong passion for reading

B. the latest information in reading

C. the most important factor behind the reading

D. something that makes people understand what they read

3.The author develops the passage mainly by .

A. following the natural time order

B. presenting opinions and giving examples

C. comparing the opinions of different people

D. presenting a cause and analyzing its effects

4.What do you suppose the following paragraph will talk about ?

A. Popular reading websites.

B. Famous people who love reading.

C. The importance of reading at school.

D. Ways to improve reading comprehension.

阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。

The books in David’s schoolbag felt like bricks as he ran. What he wanted to do was to play basketball with Eric, his mother told him he would have to return his sister’s books to the library first.

He had set foot in a library and he didn’t like reading. He would just the books in the outside return box. But there was a ; it was locked.

He went into the building, only a few minutes closing time. He put the books into the return box. And after a brief in the WC, he would be on his way to the playground to Eric.

David stepped out of the WC and stopped in — the library lights were off. The place was . The doors had been shut. They be opened from the inside, he was trapped in a library!

He tried to a telephone call, but was unable to . What’s more, the pay phones were on the outside of the building. the sun began to set, he searched for a light and found it.

he could see. David wrote on a piece of paper: “ ! I’m TRAPPED inside!” and stuck it to the glass door. , someone passing by would see it.

He was surprised to discover that this place was not so unpleasant, . Rows and rows of shelves held books. He saw a book about Michael Jordan and took it. He settled into a chair and started to .

He knew he had to , but now, that didn’t seem to be such a thing.

1. A. but B. because C. or D. since

2. A. ever B. nearly C. never D. often

3. A. pass B. drop C. carry D. take

4. A. problem B. mistake C. case D. question

5. A. during B. after C. over D. before

6. A. rest B. break C. walk D. stop

7. A. visit B. meet C. catch D. greet

8. A. delight B. anger C. surprise D. eagerness

9. A. lonely B. empty C. noisy D. crowded

10. A. wouldn’t B. shouldn’t C. couldn’t D. needn’t

11. A. make B. fix C. use D. pick

12. A. get on B. go through C. get through D. get in

13. A. If B. As C. Though D. Until

14. A. As usual B. Now and then C. By the way D. At last

15. A. Come B. Help C. Hello D. Sorry

16. A. Surely B. Thankfully C. Truly D. Gradually

17.A. at most B. after all C. in short D. on time

18. A. watch B. play C. read D. write

19. A. wait B. stand C. sleep D. work

20. A. bad B. cool C. strange D. nice

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