题目内容
Advertising actually has a dual(双重的)function:to sell,as well as to inform.If you stop to think of it,advertisements(ads)provide information of almost everything in our household and immediate environment,from shampoo to fuel for cars.An obvious purpose is to inform consumers of new products and services as well as to remind them of established ones.Performance,price,value for money,quality and reliability are some of the main features mentioned in ads.
Yet there is another important side of advertising that should not be forgotten:choice.A number of ads for different brands of the same product,e.g.toothpaste,shampoo or washing powder allow the consumer to choose.Choice is an important part of buying.
In this busy day and age,there is little time for comparison shopping.To determine which product is the best to buy,and at the most competitive price,consumers these days rely on advertising in its various forms.This saves time and energy and makes shopping easier.
Few can deny that ads benefit the consumer since they encourage healthy competition.When companies compete for the consumer’s dollar,this is good for the purchaser of the product or service.Advertising tends to increase competition since it informs consumers of what is available.One company’s offer will be either matched or bettered by another company in its advertising.
It was unheard of ten years ago to buy products directly using a personal computer,but it has become a matter of course for some people to browse(浏览)the Internet,surfuntil they find an e commerce site and then select the product.Marketing products has been almost turned upside down by new ways of selling and buying.More than at any time in history,the choice of goods is unlimited.The whole world is a customer’s marketplace.For busy people like you and me,advertisements actually do us a favor.
1.What the writer of this passage wants to tell us most is that—————————.
A.advertisements benefit busy people in many ways
B.advertisements encourage more business competitions
C.advertisements provide main features of new products
D.selling and informing are two functions of advertising
2.Which is least discussed in the passage as, one of the important sides of advertising?
A.To inform consumers of new products and services.
B.To provide consumers with chances to choose.
C.To increase healthy competition of companies.
D.To change the way of selling and buying.
3.The“comparison shopping”refers to the behavior of.
A.comparing and buying a product at the lowest price
B.comparing and deciding which is the best to buy
C.relying on advertising and simplifying shopping
D.buying a product at the least competitive price
4.Healthy competition benefits consumers because—————————.
A. it helps companies to compete for the market
B.it gets companies to improve their services
C.it provides them with the best products and services
D.it gives them many chances to choose their products
请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。
Do you love traveling? If the answer is yes, then have you ever thought about why? You may argue that traveling can help you enrich your knowledge, especially geographical and historical learning. It will provide more chances for you to enjoy food and try on clothes that you otherwise cannot possible have. A famous English author Francis Bacon (1561-1626) makes a point when he says that, “Travel, in the younger sort, is a part of education; in the elder, a part of experience.”
Evidence of leisure travel can be traced as far back as ancient Babylon. This year, according to the World Travel & Tourism Council, the 1 billionth tourist will cross an international boundary before the end of this month. That means that one in seven people on the planet traveled this year, something that would not have been possible a few decades ago. Around 20 years ago only the rich could travel.
While the US and France remain the two largest destinations for world travel, experts say much of the explosive growth in tourism has been to countries like Guatemala, the Dominican Republic, and the Ivory Coast, which weren’t even on the world tourism map a decade ago. The top five destinations in the world, according to the United Nations World Tourism Organization, are Paris, London, New York, the Mediterranean, Turkey.
Several factors have led to the boom in world travel. The prosperity (富裕) of people in Asia is one factor. People in Asian developing countries have lifted their incomes above middle-class levels in the past few years. And a lot of them have used their new wealth to travel. In addition, travel costs have been reduced thanks to the rapid development of transportation, and competition between airlines to give customers the best prices.
Topic | Travelling |
1.___________ | ● Enrich knowledge, especially in geography and 2.___________. ● Taste different 3.__________ and buy different clothes. ● Travel is a part of education and a part of experience. |
Development | ●4.___________ back to ancient Babylon, travel only really took off after World War II. ● Only the wealthy people could go on a trip about two decades ago. ● The number of people travelling abroad will 5.___________ 1 billion before the end of this month. |
Tourist 6.__________ | ● The US and France remain the two most popular countries for world travel. ● Tourism has developed 7. ___________ in countries like Guatemala, the Dominican Republic, and the Ivory Coast. ● The top five destinations in the world are Paris, London, New York, the Mediterranean and Turkey. |
Factors 8.___________ in the popularity of global tourism | ● Asian people are 9.___________than before. ● People are 10._________ less money on travel because of convenient transportation and price competition between airlines. |