题目内容

目前我国中学生的健康状况越来越差,这使父母、学校和专家感到忧虑。为解决这一问题,有些人提出将体育纳入高考。请结合实际谈谈你的看法。

        注意:①文中不得透露个人姓名和学校名称;  ②可以适当增加细节,以使行文连贯;③ 词数不少于120。

 

One possible version:

The fact that high school students are currently experiencing a sharp decline in health has aroused wide concern among parents, schools and experts. To have this problem solved, some people propose that PE be included as a subject in the College Entrance Examination.

I’m against the idea because it is by no means practical. Setting up standards for the exam alone may well be a hard task. It is far beyond our ability to manage such a nationwide exam in the sports field.

However, good health is an essential foundation of learning. Only when one is in good health can he guarantee efficient learning. Therefore, it is schools’ responsibility to help develop their students’ awareness of the importance of keeping fit. Moreover, schools should provide sufficient sports facilities for their students to have regular exercise.

【解析】

试题分析:本文是一篇短文写作,摆现象谈看法。要求提示虽然不详细,但内容很明确,考生也比较容易把握写作要求和写作目的。考生在写作之前要认真审题,根据提示写作主要有三部分内容,第一段开门见山摆出现象目前我国中学生的健康状况越来越差,这使父母、学校和专家感到忧虑。为解决这一问题,有些人提出将体育纳入高考;第二段表达自己的看法肯定或否定都可,陈述理由;第三段如若反对表达更好的建议。另外,要注意文章的时态,用一般现在时。人称用第一、三人称。还要注意句子的衔接,以提高作文的档次。

【亮点说明】文章符合写作要求,要点齐全,表达思路明确,知识点运用恰当到位,文中使用了非常好的短语和句子为文章增色不少,比如propose,by no means,far beyond our ability to do,an essential foundation of learning,awareness of the importance of keeping fit并运用了主语从句:The fact that high school students…; some people propose that PE be included…;only的倒装结构:Only when one is in good health can he guarantee efficient learning.注意了句子的衔接如:however,therefore,moreover等。这些词句用得恰当到位,为文章增添色彩。

考点:短文写作

 

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A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing.

Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumers’ choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company’s most important assets.

High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers (零售商). And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name.

Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products.

Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.

1.What does the word “assets” in the 2nd paragraph mean?

A. points B. advantages C. aspects D. elements

2.All of the following statements are the advantages of a high brand power EXCEPT that______.

A. a high brand wins the loyalty of consumers

B. a high brand usually sets a much higher price

C. it’s easy for a high brand company to launch new products

D. a high brand company is more competitive when doing business with retailers

3.A brand extension ______.

A. happens when the company is developing a new product

B. means the expansion of a company’s business in its established field

C. takes place when the company introduces a similar item but with a new colour

D. refers to the use of an established brand name to promote a new product in a new category

4.What might be the best title of this passage?

A. Brand Power B. Famous Brands

C. Company Brands D. Brand Products

 

The owner of an Alabama Chinese restaurant named “Good Friend” shot at a customer who complained about a fly in her eggroll Thursday night. The bullet narrowly missed 20-year-old Birmingham resident Jatari Walker who told the Daily News she is scarred by the entire experience.

“I can’t sleep,” she said Saturday afternoon. “And since it happened I’ve had no appetite.”

Walker ordered a combination platter(大浅盘)and eggroll from the Good Friend Chinese and Seafood Restaurant on Dennison Ave. Thursday evening. After paying her $7 bill she went back to her car and discovered a fly inside. “I thought I need to take this back,” she said.

The customer went back and asked for a repayment and said the owner Chun HinChing, 52, was unhappy with her because she announced her discovery in front of other customers. After an argument he repaid the money and Walker — who is now a former frequent customer of the business — turned and walked to the exit.

That’s when Ching drew a handgun and fired a single shot over her head.

“He just shot the gun at me and I ran,” she said, adding she could feel the bullet whiz past her head.

Birmingham Police Department spokesman Lt. Sean Edwards told the News the owner was charged with attempted murder and was transported to Jefferson County Jail on $100,000 bail(保释金).

Police believe Ching intended to hit Walker with the bullet and missed, Edwards said. The bullet hit the top of the door frame of the take-out business.

Ching did not tell police why he fired at Walker, Edwards said.

Edwards said he did not recall any previous problems at the business. He said Ching did not say why he had a weapon but added it was not uncommon for stores in that neighborhood.

“No one was injured from the gunshot”, Edwards said.

Calls placed to the restaurant Saturday afternoon were not answered.

1.What happened on Thursday night in Good Friend Chinese and Seafood Restaurant?

A. A fire broke out but luckily no one was injured.

B. The restaurant owner refused to repay the money.

C. The egg rolls caused sickness among some customers.

D. A young woman narrowly escaped being killed by a bullet.

2.Why did Walker go back to the restaurant after buying the food?

A. Because she left her car key in the restaurant.

B. Because she discovered a fly in the egg roll.

C. Because she forgot to take the combination platter.

D. Because she found the owner charged her too much.

3.The restaurant owner fired on Walker when ______.

A. she was about to leave

B. she was arguing with him

C. she asked for a repayment

D. she announced her discovery

4.We can learn from the passage that ______.

A. this is the first time for Walker to buy food from Good Friend Restaurant

B. the owner was unhappy with the complaint and refused to repay the money

C. it is common for a restaurant owner in that neighborhood to have a weapon

D. if someone had been hit, Ching would have been charged with attempted murder

 

I bought a Paul Smith shirt three months ago. For those who don’t know, Paul Smith is an English designer brand.

His shirts cost about 1,000 yuan and upwards. I paid 50 yuan for my colorful shirt from a street vendor in Beijing.

Of course my shirt was a knockoff, a cheap copy of the brand. After a few washes, little balls formed on the surface of the thin material.

Do I care? Not at all. You get what you pay for.

I have to admit I hate shopping. I don’t care enough about spending money on clothes. I have other priorities.

In You Are What You Wear, US writer Jennifer Baumgartner says people’s clothes tell a story about their personality.

She writes: “The clothes you choose to wear provide important information about you as a person: your approximate education level, your income, social status and even your level of self-esteem (自信).” When I started work as an undercover crime reporter, I had to shop for jeans and a hoodie (连帽衫) in order to fit in with a rough and ready (世故的) social group.

I bought the hoodie in a charity shop. My daughters were shocked. They thought I looked bad, but I knew my disguise was perfect.

Elizabeth L. Cline thinks she knows best when it comes to cheap clothes in her book Overdressed: The Shockingly High Cost of Cheap Fashion. She expresses sadness that clothing has been turned into a good that is thrown away after being used once or twice.

She looks down her nose at cheap fashion and longs for the good old days when department stores sold quality clothes at high prices.

I don’t agree. At least people now can choose what to wear without breaking the bank.

1.The underlined sentence in the article meant that .

A. I don’t mind spending money on clothes

B. there’s not much point spending money on clothes

C. it is too much trouble to spend money on clothes

D. I never spend money on clothes

2.From the text we can infer that the author’s disguise .

A. immediately won the admiration of his daughters

B. turned out unsuited to his plan

C. proved that clothes can’t show a person’s true personality

D. had something to do with his income

3.The author mentions Elizabeth L. Cline’s book to .

A. express his anger at the poor quality of clothes

B. show his disagreement with her idea

C. show his dislike for how people treat their clothes

D. support her attitude toward spending money on clothes

4.Which of the following might be the best title for the story?

A. The variety of clothesB. You are what you wear

C. High cost of cheap fashionD. You get what you pay for

 

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