Question

19．A．Don't neglect using the web．
B．Get your facilities ready．
C．Make paying for your items or service convenient．
D．Move forward and get started．
E．Put together a business plan．
F．Include a section on financing．
                 Starting Your Own Business
 
76．
Start with an idea．This doesn't have to be a brand new invention or new product．In fact，many successful small businesses have found a way to deliver an existing service more efficiently or economically or have customized an existing product or service．Evaluate your competitors-how many competitors，how strong are they，where are they，how will you compete．State what is required to enter this market，barriers to entry such as high fixed costs （factories，restaurants） and government regulations that must be met．E
77．
This doesn't mean build a big factory or a fancy office．It simply means keep accurate customer records，a clean set of updated books and a technology foundation，if necessary．One of the downfalls of many small businesses is that they don't know if they're making or losing money （i．e．the need for a clean set of books）．Another downfall is when small business owners try to sell their company years later but lack accurate customer history and customer information．B
78．
Once you know you can be profitable take the leap and get started．Besides getting business supplies or advertising，plan ahead by establishing some new business clients ahead of time．If your business is unlike a restaurant，that physically needs to wait for customers to walk into its doors，establish accounts ahead of time．In this way，you will have pre-planned future receivables to look forward to．D
79．
Use every technology available that will give your business a competitive advantage．The internet is a customers'research tool．Help future customers learn more about you and the details about what you sell and why your products or services are different and better for them than other competitors．A
80．
Carrying cash can be risky．Therefore，most people choose to carry Visa，Mastercard，American Express and Discover．All these credit cards are part of our everyday life when it comes to making purchases．Debit cards are especially popular．So，along with having a sales counter cash register，get set up to accept credit cards for your business．To do this，also purchase a new credit machine．C．

Answer 1

分析 本文为信息匹配题，向读者介绍如何创业．

解答 76---80 EBDAC
76．答案E．细节理解题．根据"Evaluate your competitors-how many competitors，how strong are they，where are they，how will you compete．"和"State what is required to enter this market，barriers to entry such as high fixed costs （factories，restaurants） and government regulations that must be met．"可以推测，这是创业的第一步，市场调查、预估等，故选E Put together a business plan．做这些前期工作便是为了E选项中的"business plan"，提出商业计划．故选E．
77．答案B．细节理解题．根据"It simply means keep accurate customer records，a clean set of updated books and a technology foundation，if necessary"可知，该部分涉及保存顾客档案、更新数据和技术支持，故选择B Get your facilities ready．准备好所有设备．
78．答案D．细节理解题．根据"take the leap and get started"可知，此段提及开始创业的部分，对应D Move forward and get started．
79．答案A．细节理解题．根据"Use every technology available that will give your business a competitive advantage．"和"The internet is a customers'research tool"可知，本部分主要陈述推广自己产品的工具，比如Internet．故选A Don't neglect using the web．也不要忘了使用web网页．
80．答案C．细节理解题．根据"Visa，Mastercard，American Express and Discover""along with having a sales counter cash register，get set up to accept credit cards for your business""purchase a new credit machine"可推断，该部分主要陈述支付部分，故选C Make paying for your items or service convenient，让支付变得很方便．

点评 做信息匹配题的关键在于划关键词和找对应点，无论是原词重现还是同义转述，只要快速、细心匹配好对应点，就可以在该题型上拿到高分．建议考生根据老师提出的建议多加练习，控制做题时间．