题目内容
Have you ever thought of joining a book club and buying new books through the post? Here at the International Book Club, we already have many members buying books from us by mail.
Immediate benefits:
●As a special offer, you may choose any reduced-price books from our new members' book list, to the value of $6 in total (plus postage and packing). By doing this, you will save pounds on the publishers' prices.
●Tick the box on your form to order a free watch.
●If you reply within seven days, we will send you another free gift carefully chosen from our book list by our staff.
●Order a DVD from the many on offer in our list, at half the recommended retail price.
●When you've joined:
As a member, you'll enjoy savings of between 30% and 50% off the publisher's price on every book you buy, and what's more, they'll come straight to your door. Your free club magazine arrives once a month, to keep you up-to-date with the latest bestsellers. This means that every year we offer over 1,000 books to choose from. On the Internet, you can find all our titles for the year on our exclusive members' website.
Being a member:
All we are asking you to do while you are a member is to choose four books during your first year. After that, you can decide on the number of books you wish to take.
In each of our monthly club magazines, our experienced staff choose a Club Choice book — a work of fiction or a reference title which they feel is particularly worth buying, and which is offered at an extra-special price. However, if you do not want this book, just say so in the space provided on the form. We will always send the book if we do not receive this.
So, return your application form today, but hurry — it's not every day we can make you an offer like this. To apply to become a member, all you need to do is simply fill in the enclosed form and return it in the envelope supplied.
Before you know it, your books will be with you. Please don't send any money now, as we will send you your bill with the books. And remember, you have up to a fortnight to decide if you wish to keep the books you have ordered. You should then either return the books or send your payment.
1. Which of the following doesn't belong to the benefits of being a club member?
A.Order a free watch.
B.Get a gift for nothing.
C.Get four books for free in the first year
D.Order a DVD at a low price.
2. Every month the club provides a free club magazine in order to ________.
A.let readers know the number of books to be sold
B.attract more and more readers to join the club
C.make readers know the club's development
D.keep readers well informed of recent bestselling books
3. If a book is worth $100, how much will a member probably save if he buys one?
A.$40. B.$60. C.$20. D.$70.
4. What should you do if you want to join the book club?
A.Just send the club an email.
B.Ask other club members to recommend you to the club.
C.Fill in an application form and return it to the club.
D.Apply for a membership card.
5. After you get your books, you should ________.
A.choose whether to keep them or not after you read them carefully
B.decide whether to keep them or not within a certain period of time
C.express your idea in the space provided in the book
D.send money to the club at once
1.C
2.D
3.A
4.C
5.B
【解析】
试题分析:介绍一个网上书店俱乐部,它的好处,成为会员的条件和权利等。
1. a member 中可以找到。从开头all we ask you to do is to get four books for free in the first year 表明并不是会员的权利而是商店要求的。选C
2. free club magazine arrives once a month, to keep you up-to-date with the latest bestsellers.你的杂志每月会到达一次,目的就是让你手上有最新的畅销书。选D
3. a member ,you will enjoy savings of between 30%and 50%off the publishers price on every book you buy .即作为成员可享受30%到50%的优惠,所以选A
4.
5.
考点:考查说明文阅读
" Vi-Lasata!I can't believe it--a Vi-Lasata!” —You see some attractive young ladies looking at a sweater in a department store and you listen to their conversation:
“ Vi-Lasata is almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Terry bought in Rome."
When they leave, you go over to see this unbelievable sweater. It's nice and the price is right.You've never heard of Vi-Lasata, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Vi-Lasata clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover (暗中影响的)marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the “thumb generation” -- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice cheating, but marketing director Jonathan Ressler calls it creativity. "Look at traditional advertising. Its effectiveness is falling."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising agent would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don't know when a conversation you overhear is just a performance.
1.Vi-Lasata is __________.
A. a very popular department store
B. the brand name of a sweater
C. a clothing company in Rome
D. an advertising agency
2.The attractive young women were talking so that they could ________.
A. get the sweater at a lower price
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater
3.Which of the following can be inferred from the passage?
A. Traditional advertising is becoming less effective as it's too direct.
B. The “ thumb generation” tends to be more easily influenced by ads.
C. The two girls are in fact clerks in the Vi-Lasata Company.
D. Undercover marketing is surely against the law in that country.
4.Which of the following would be the best title for the text?
A. Performance in Shops B. Vi-Lasata Sweaters
C. Ways of Advertising D. Undercover Marketing