题目内容
Microblog（微博） with so many people is sure to influence our society..
A、familiar B、popular C、similar D、particular
B
Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”.
As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic(主题的), such as "sports cars.” Commercial microblogs also exist, to promote (促进) websites, services and/or products, and to promote collaboration within an organization.
Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or other ways of publishing rights besides entering the web-based interface.(界面) These may include text messaging, instant messaging, E-mail, or digital audio.
The first microblogs were known as tumblelogs. The term was invented in a blog post on April 12, 2005. However, by 2006 and 2007, the term microblog came into greater usage for such services provided by Tumblr and Twitter. Other leading social networking websites Facebook, MySpace, LinkedIn, and XING also have their own microblogging features, better known as status updates.
Several studies, especially by Harvard Business School have tried to analyze the usage behavior of Microblogging services. Many of these studies show that for services such as Twitter, there is a small group of active users contributing to most of the activity.
Twitter, Facebook and other microblogging services are also becoming a platform for marketing and public relations, with a sharp growth in the number of social media marketers. The Sysomos study shows that this specific group of marketers on Twitter is much more active than general user population, with 15% following more than 2,000 people.
【小题1】Why is a microblog different from a traditional blog?
| A．Because a microblog doesn’t include pictures, but a traditional blog does. |
| B．Because a microblog doesn’t include videos, but a traditional blog does. |
| C．Because a microblog has smaller contents than a traditional blog in actual and total file size. |
| D．Because a microblog can only be written on the cell-phones. |
| A．Competition. | B．Discussion. | C．Tradition. | D．Cooperation |
| A．deciding the readers of the microblogs |
| B．allowing readers to publish their views |
| C．readers’ deleting what a microblog says |
| D．deciding whether readers can enter it |
| A．microbloggers always post about the thematic topics instead of the simple ones |
| B．microblogging has developed so quickly and brought the owners more and more benefits. |
| C．microblogging protects both the owners’ and the readers’ privacy |
| D．the studies by Harward Business School have analyzed the usage of microblogging services |
With only a click of the mouse, rumours（谣言）can be forwarded between microblogs（微博）very quickly. As an example, recently, sensitive netizens discovered that some photos displayed on microblogs describing Beijing’s June rainstorm had actually been fabricated.
Sina.com is one of the major Internet portals in China with hundreds and thousands of users, and a majority of celebrities and famous citizens have their microblog accounts on this portal. As recently as six months ago, the website decided to establish a specialized team to prove rumours and provide accurate information for its users. Tan Chao is in charge of the team.
“ Before I took the job, I usually couldn’t identify what information was real and what was fake. But during the process of identification, we discovered that a lot of information was false, including fake photos, fake news stories and rumours that had been spread through microblogs.”
It’s not just website portals which are taking on fact-checking responsibilities, but also a number of civic-minded netizens, who recently set up a Rumour Identification Federation on Sina.com’s microblog system to help netizens identify fake information online.
Dian Zizheng is the team leader of the federation. He says they’ve publicized more than 150 pieces which contradict rumours, which attracted more than 10 thousand visitors within two months.
“We live in an age of new media, so we can’t use the old methods to prove rumours. We can’t wait for the media to prove the facts with related administrative（行政） departments and then release a formal announcement. We can’t allow rumours to run wild and then deal with it, we need to fight rumours while they’re spreading. I think that this is the best way to deal with rumours nowadays.”
Some experts say this displays the advantages of the internet compared to other traditional media. The open platform allows information to be examined and clarified by netizens. But experts like Ding Wengguo,President of the Journalism and Communication College at the China University of Political Science and Law says this self-correction function of the Internet is still quite limited.
“It’s still quite different to tell which information is true in such an open environment by just reading a number of different opinions on the same issue. This is something which we need to pay attention to. If society is flooded with too much false information, and it’s allowed to spread in such a fast manner, then people will be suspicious（怀疑的） of all kinds of information including important information from authorities. It also worsens problems relating to social communications and mutual-understanding, which in turn harms society as a whole.”
Experts suggest that the government should react more quickly in the Internet age. Once a rumour begins to spread, administrative departments should make announcements as early as possible to drive away rumours before they lead to bad outcomes.
【小题1】Sina.com decided to found a specialized team to __________.
| A．prevent the spread of rumours on the Internet |
| B．advance the development of microblog |
| C．limit the number of microblog |
| D．urge the government to react quickly to the rumours |
| A．All the rumours have been spread through microblog. |
| B．Sina.com is the most popular internet portal in China. |
| C．Traditional media don’t prove rumours to spread. |
| D．The photos displayed on microblogs might have side effects. |
| A．made up | B．dug out | C．got round | D．given away |
| A．Shutting down the website immediately. |
| B．Substituting the Internet for traditional media. |
| C．Examining and checking while they are spreading . |
| D．Making announcements after they are spread. |
| A．draw a conclusion | B．introduce a topic |
| C．support an argument | D．describe a scene |
| A．Negative. | B．Sympathetic. | C．Supportive. | D．Changeable. |
根据以下提示，用5句话写一篇英语短文介绍微博，包括以下内容：
1. 微博的基本信息；
2. 微博的主要影响。
| 基本信息： （1） 微博：一种网上日记 （2） 话题：从日常小事到全球重大事件 （3） 内容：定期更新、公开、简短、140字以内 主要影响： （1） 正面：便于人们表达心声、交流想法；信息的传播比以往更快更广 （2） 负面：可能泄露隐私**或其他重要的个人信息；误导性***信息使公众无法辨清是非 |
[评分标准]
句子结构准确，信息内容完整，篇章连贯。
根据以下提示，写一篇120字数左右的英语短文介绍微博，包括以下内容：
| 基本信息： 微博：一种网上日记 话题：从日常小事到全球重大事件 内容：定期更新、公开、简短、140字以内 主要影响： 正面：便于人们表达心声、交流想法；信息的传播比以往更快更广 负面：可能泄露隐私或其他重要的个人信息；误导性信息使公众无法辨清是非 |