题目内容
Online clothes shoppers will be told exactly what size is best.for them using new software which combines with their web camera or smart phone to form a“3D tape measure”.
Scientists from Surrey University and design experts from the London College of Fashion are developing a program which can take precise waist,hip,chest and other measurements from camera images.
Using the person's height as a starting point,the software will be able to build up a 3D image and estimate their size at various different points on the body,based on their overall proportions.
The result will be a more accurate sizing guide than previous systems based on waist size or a “small/medium/large”scale,which rely on limited measurements and the buyer's perception of their own body size.
Shoppers and retailers(零售商)who choose to sign up for the project could save millions of pounds a year in postage costs by removing the need to order multiple sizes of the same garment(服装) and send back ill-fitting clothes,researchers claimed.
The project,sponsored by the Engineering and Physical Sciences Research Council(EPSRC),is expected to be brought to market within two years.
After choosing an item,the shopper will activate the software,enter their height,stand in front of their webcam or smart phone in their underwear and take a photograph.
The software will not store or transmit the image to the internet,but will use it to judge the person's dimensions at various points on their body.
Philip Delamore of the London College of Fashion said:“The potential benefits for the fashion industry and for shoppers are huge.Currently,it's common for online shoppers to order two or three different sizes of the same item of clothing at the same time,as they're unsure which one will fit best.”
71.What is the essential part of a 3D tape measure?
A.a software B.a webcam C.a microphone D.a smart phone
72.What can we learn about the 3D tape measure?
A.It will store or transmit the image to the internet.
B.It is based on the buyer's perception of their size.
C.It will be a co-working production.
D.It uses a person's weight as a starting point.
73.Compared with the traditional sizing system,a 3D tape measure is .
A.quicker B.more precise C.more beautiful D.more vivid
74.How can the 3D tape measure benefit online shoppers?
A.Online shoppers will get their ordered garment in time.
B.Online shoppers will get their ordered garment more quickly.
C.Online shoppers will get an ordered garment of high quality.
D.Online shoppers will get an ordered garment to their measure.
75.What is the right order for a shopper to form a 3D tape measure?
①to take a photo with a webcam ②to activate the software
③to enter his/her height ④to judge his size by analyzing his image
A.①②③④ B.②①③④ C.②③①④ D.②③④①
ACBDC
Next time a customer comes to your office, offer him a cup of coffee. And when you’re doing your holiday shopping online, make sure you’re holding a large glass of iced tea. The physical sensation(感觉) of warmth encourages emotional warmth, while a cold drink in hand prevents you from making unwise decisions—those are the practical lesson being drawn from recent research by psychologist John A. Bargh.
Psychologists have known that one person’s perception(感知) of another’s “warmth” is a powerful determiner in social relationships. Judging someone to be either “warm” or “cold” is a primary consideration, even trumping evidence that a “cold” person may be more capable. Much of this is rooted in very early childhood experiences, Bargh argues, when babies’ conceptual sense of the world around them is shaped by physical sensations, particularly warmth and coldness. Classic studies by Harry Harlow, published in 1958, showed monkeys preferred to stay close to a cloth “mother” rather than one made of wire, even when the wire “mother” carried a food bottle. Harlow’s work and later studies have led psychologists to stress the need for warm physical contact from caregivers to help young children grow into healthy adults with normal social skills.
Feelings of “warmth” and “coldness” in social judgments appear to be universal. Although no worldwide study has been done, Bargh says that describing people as “warm” or “cold” is common to many cultures, and studies have found those perceptions influence judgment in dozens of countries.
To test the relationship between physical and psychological warmth, Bargh conducted an experiment which involved 41 college students. A research assistant who was unaware of the study’s hypotheses(假设), handed the students either a hot cup of coffee, or a cold drink, to hold while the researcher filled out a short information form: The drink was then handed back. After that, the students were asked to rate the personality of “Person A” based on a particular description. Those who had briefly held the warm drink regarded Person A as warmer than those who had held the iced drink.
“We are grounded in our physical experiences even when we think abstractly,” says Bargh.
【小题1】
According to Paragraph 1, a person’s emotion may be affected by ______.
A.the visitors to his office | B.the psychology lessons he has |
C.his physical feeling of coldness | D.the things he has bought online |
The author mentions Harlow’s experiment to show that ______.
A.adults should develop social skills | B.babies need warm physical contact |
C.caregivers should be healthy adults | D.monkeys have social relationships |
In Bargh’s experiment, the students were asked to ______.
A.evaluate someone’s personality | B.write down their hypotheses |
C.fill out a personal information form | |
D.hold coffee and cold drink alternatively |
We can infer from the passage that ______.
A.abstract thinking does not come from physical experiences |
B.feelings of warmth and coldness are studied worldwide |
C.physical temperature affects how we see others |
D.capable persons are often cold to others |
What would be the best title for the passage?
A.Drinking for Better Social Relationships |
B.Experiments of Personality Evaluation |
C.Developing Better Drinking Habits |
D.Physical Sensations and Emotions |