题目内容

11月11日阿里巴巴(Alibaba Group) 旗下的淘宝网（taobao.com）和天猫（Tmall.com）的销售额达到了191亿，其中天猫为132亿，淘宝为59亿。

某英文论坛对这一成功的营销案例进行讨论。假如你是该论坛用户，请你根据以下图示，用英文写一篇短文，分析其成功的原因及你的想法，在该论坛上发帖参与讨论。

注意：1.词数：120词左右；

2.短文的开头已给出，不计入总词数。

参考词汇：网民netizen

On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day

 

 

 

 

 

 

 

 

One possible version：

On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day. What led to the successful sales?

First of all, highly-developed internet technology played an important role, without which such big sales in one day would not have been possible. More and more netizens , mostly young people, are willing to accept this shopping trend. Advertisements also contributed greatly to the success. Long before Singles Day ,news about the sales filled the internet, TV and newspapers. Therefore, people all over the country knew about it . Advertisements with focus on low prices , about 50% off, could been seen everywhere, which encouraged the netizens to buy .What’s more, varieties of goods online satisfied most of the buyers. So they can purchase almost everything from foods to cars without leaving their houses.

In short , advertisements with proper focus plus advanced technology will promote sales.

 

【解析】

试题分析：本篇书面表达要求根据图示，就淘宝和天猫的成功营销案例进行讨论，分析其成功的原因及想法。根据这些提示可以判断短文应该用第一人称，使用一般现在时。从图示可以分析成功的原因有四个方面，包括price（价格），goods（货物），internet technology（网络技术），advertisement（广告），还可以适当发挥想象，补充内容。在写这四方面内容时要注意使用恰当的连接词，比如表示顺序的词: first of all , secondly , what’s more等，以使文章层次分明，结构清晰。此外，还要注意使用多种句式结构和高级词汇以提高文章档次。

【亮点说明】本文使用经典的三段式结构，首段介绍了淘宝和天猫的成功事例，用What led to the successful sales?引出文章要讨论的中心，使文章过渡自然。在第二段分析成功的原因时，作者使用了First of all, also ，Therefore, What’s more,等连接词使段落层次非常清晰。最后用in short引出作者的结论。此外，作者在文中用了大量的短语are willing to，played an important role, contributed to，focus on等。还有定语从句without which such big sales in one day would not have been possible.和 which encouraged the netizens to buy.

考点：考查提纲作文

 

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阅读下面短文, 根据以下提示：1）汉语提示, 2）首字母提示, 3）语境提示, 在每个空格内填入一个适当的英语单词, 并将该词完整地写在答题卷相对应的横线上。所填单词要求意义准确, 拼写正确。

The Tower of Pisa may be the most beautiful bell tower in Italy. However, it is perhaps the 1.（最奇怪的）tower in the world. It leans to one s 2.and looks as if it is going to fall over.

The building of the tower began in 3.（八月）1173 and continued about two hundred years. The tower has eight floors. It is 54.5 metres tall, with 294 steps up to the bell room. There is a very beautiful v 4.from the top.

        In fact, the tower began leaning during the c 5.of the third floor in 1178. The builders tried to make the tower 6.（直的）again when they added more floors, but it did not work. It continued to lean until finally, on January 7, 1990, it was 7.to the public.

       For ten years, scientists worked hard to save the tower. The top was leaning by 5 metres to the south and was becoming w 8.. According to the scientists, the tower would fall over by 2050. After 10 years 9.hard work, the tower was reopened on June 16, 2001. However, the 10.of visitors is still limited.

 

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