题目内容
5.Why Doesn't Anybody Copy Apple?Apple's products are the envy of the world.They have been amazingly successful and are widely imitated,if not copied.The minute Apple launches a product,everyone knows how to compete.This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable.When Apple releases a product that defines a category or dramatically changes the structure of an industry,it becomes obvious what needs to be built.But what I wonder is why everyone wants to copy Apple's products but nobody wants to copy being Apple?
I can think of two reasons.Firstly,Apple is not worth copying because it's not successful; secondly,Apple's success cannot be copied because it is a magical process.
There is a great deal of evidence for the first assumption.The idea of Apple being successful is not something reflected in its stock price.Being valued lower than the average company in the S&P(标准普尔)500indicates that to whatever degree Apple was successful in the past,and it's not seen by the vast majority of observers as successful in the future.Why should one bother copying Apple if it results in being punished with a low valuation?If one works really hard at innovation and then that innovation becomes commoditized(商品化)very quickly,why should one bother?
When innovation practitioners are asked what makes Apple successful,the answers regarding the cause of this success border on the mythical.The fabulous part of this assumption is the"chief-sorcerer"theory of success which places one magician,like Steve Jobs,in charge of casting all the right spells(符咒).
What about Apple's own opinion of what makes it tick?Tim Cook refers to a great team and integration(一体)of hardware,software and services as unique Apple advantages.It's a better explanation.Integration is something that can take a long time,but it is possible with great effort.A few companies are starting to make moves in that direction,but efforts are half-hearted.There is no"move the Earth"feeling to become an integrated company from Samsung,Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out.However,as Tim points out,it's not a formula.It's complex,it's subtle,but it's not magic.It's a process that requires a degree of faith and courage.
32.When a new product of Apple comes out,often itA.
A.starts a revolution of an industry
B.ruins an industry dramatically
C.puts itself in an unbeatable position
D.is soon overtaken by imitated products
33.According to the passage,other companies don't"copy being Apple"becauseD.
A.Apple is not a successful company
B.they have no access to relevant resources
C.it's hard to find a magician like Steve Jobs
D.being Apple takes more than time and efforts
34.We can infer from Para.5 thatC.
A.other companies are dedicated to integration
B.Apple itself is fully aware of its unique advantages
C.Apple will hold the leading position in this industry
D.other companies don't have an extraordinary team as Apple does
35.What does the author think of Tim Cook's statement?B
A.Doubtful
B.Acceptable.
C.Unbelievable
D.Disappointing.
分析 文章介绍现在苹果的新产品一出现,就会开始一场行业的革命.很多公司模仿苹果,但是没有人想做苹果,因为这需要时间精力,Tim Cook认为苹果在这个行业中会处于领导的地位.
解答 32.A.细节理解题:从第一段的句子:When Apple releases a product that defines a category or dramatically changes the structure of an industry,it becomes obvious what needs to be built.可知一款苹果的新产品一出现,就会开始一场行业的革命.故选A.
33.D.细节理解题:从第五段的句子:Integration is something that can take a long time,but it is possible with great effort.可知没有人愿意做苹果是因为做苹果手机要花费太多时间精力.故选D.
34.C.推理判断题:从第五段的句子:There is no"move the Earth"panic to become an integrated company from Samsung,Google or Microsoft.可知苹果在这个行业中处于领导的地位.故选C.
35.B.推理判断题:从最后一段的句子:However,as Tim points out,it's not a formula.It's complex,it's subtle,but it's not magic.It's a process that requires a degree of faith and courage.可知作者是赞同Tim Cook的说法的.故选B.
点评 本文是科教类阅读理解.做这类题材阅读理解时要求考生对文章通读一遍,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案.推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据
A. | A good many of,were planted | B. | A good many,were planted | ||
C. | A number of,have planted | D. | A number of,have been planted |
A. | In reply to | B. | In addition to | C. | In charge of | D. | In place of |
Name | ziyuanku.comPersonal Information |
Ning Zetao | Born in 1993 in Zhengzhou,he is 190 cm tall.He is from the People's Liberation Army Navy swimming team.In 2014,he won the gold medal in the men's 50-meter freestyle (自由泳) in the seventeenth Asia Games.What's more,he also won another three gold medals in this Asia Games. |
Mo Yan | Born in 1955 in Shandong,he worked hard and became the first Chinese national writer to win the Nobel Prize in Literature.Red Sorghum is his most famous novel.It was made into a famous TV play that was acted by Zhou Xun and Zhu Yawen in 2014. |
Wang Yaping | Born in January,1980 in Shandong Province,she was a pilot in the People's Liberation Army Air Force with experience of 1600 hours of flying.33-year-old spacewoman Wang Yaping made history---China's first teacher in space. |
Zhang Bichen | Born in 1989 in Tianjin,she is a famous singer.She was chosen as a mem ber of the Korean group"Sunny days"in 2013.In The Voice of ChinaⅢshe beat Perhat and won the first prize.She is also the first female champion in the history of The Voice of China. |
A.writer
B.actor
C.pilot
D.singer
25.Wang Yaping became China's first teacher in space inC.
A.2011
B.2012
C.2013
D.2014
26.Perhat won theB place in The Voice of ChinaⅢ.
A.first
B.second
C.third
D.fourth
27.From the passage,we knowB.
A.Red Sorghum is a famous song
B.Ning Zetao is very good at swimming
C.Wang Yaping is the first pilot in China
D.The Voice of ChinaⅢonly has male champions.