题目内容
20．Hotels sell service rather than a product，or，to ______ it another way，service is their product．（ ）| A． | put | B． | place | C． | set | D． | speak |
分析 旅馆出售服务而不是产品，换句话说，服务是他们的产品．
解答 A 考查固定短语． 根据句意：旅馆出售服务而不是产品，换句话说，服务是他们的产品．to put it another way 是介词短语"换句话说"，其他选项没有这样的搭配．所以答案选A．
点评 英语中的固定短语，既不能添词，也不能少词，是固定的，要求同学们在平时记忆准确，然后根据句意找出记忆中的固定搭配，做出正确的答案．
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13．_______ not for the support of the teachers，the student could not overcome her difficulty．（ ）
| A． | It were | B． | Were it | C． | It was | D． | Was it |
8．It was his courage，not his skill，______ really struck me most．（ ）
| A． | when | B． | where | C． | which | D． | that |
15．Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products．It was seen more as a medium to inform the buyers rather than persuade them to buy．The present day marketers see advertisement as a medium to damage the image of their competitors and their products．This indeed，is an undesirable and an immoral practice．Instead of speaking about their own products，these marketers speak about the drawbacks （often without any basics） of the competing products．
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods．A few such cases are given below．
1．Parachute Coconut Oil vs．V．V．D．Gold
Some time back，the producer of V．V．D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles （the reference was to Parachute coconut oil） was suitable only for un-natural hair．
2．Tata Salt vs．Captain Cook
Tata salt was first iodised （碘处理） salt marketed by an Indian Company．It has been enjoying a good and steady market．Captain Cook，another producer of iodised salt，who entered the market later，had to adopt some strategy to get control of the market．The TV advertisement of Captain Cook stressed on‘Free flow'of their salt when transferred to a container．The producer of Tata Salt retaliated （报复） by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it carefully．
3．Pepsi vs．Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996．When the cricket series was on，the marketers of Pepsi constantly advertised on TV．Their advertisement gave the idea that the cricketers liked Pepsi the best and as a matter of fact there was nothing official about it．
4．Horlicks vs．Complan
Sometime back，the TV advertisement of Complan，a health drink directly attacked Horlicks，which has been in the market for several decades．The claim of Complan was that their brand （which according to them was Brand C） has a higher percentage of ingredients （材料） compared to Brand H （reference was nothing but to Horlicks）．
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors．This，certainly，is not a healthy trend．
Any marketer should only speak about his products and not about his competitors'products．The awareness of consumers has certainly increased over the years and they are no longer easily taken in．There are many consumer products like salt，oil shaving blades etc．But one thing for sure is that offering the same product in a different container will not make the product different．
Mass media like Radio，Television and newspaper should not allow advertisements that tell lies．Legal regulations，in this regard，should also be made stricter．
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods．A few such cases are given below．
1．Parachute Coconut Oil vs．V．V．D．Gold
Some time back，the producer of V．V．D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles （the reference was to Parachute coconut oil） was suitable only for un-natural hair．
2．Tata Salt vs．Captain Cook
Tata salt was first iodised （碘处理） salt marketed by an Indian Company．It has been enjoying a good and steady market．Captain Cook，another producer of iodised salt，who entered the market later，had to adopt some strategy to get control of the market．The TV advertisement of Captain Cook stressed on‘Free flow'of their salt when transferred to a container．The producer of Tata Salt retaliated （报复） by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it carefully．
3．Pepsi vs．Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996．When the cricket series was on，the marketers of Pepsi constantly advertised on TV．Their advertisement gave the idea that the cricketers liked Pepsi the best and as a matter of fact there was nothing official about it．
4．Horlicks vs．Complan
Sometime back，the TV advertisement of Complan，a health drink directly attacked Horlicks，which has been in the market for several decades．The claim of Complan was that their brand （which according to them was Brand C） has a higher percentage of ingredients （材料） compared to Brand H （reference was nothing but to Horlicks）．
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors．This，certainly，is not a healthy trend．
Any marketer should only speak about his products and not about his competitors'products．The awareness of consumers has certainly increased over the years and they are no longer easily taken in．There are many consumer products like salt，oil shaving blades etc．But one thing for sure is that offering the same product in a different container will not make the product different．
Mass media like Radio，Television and newspaper should not allow advertisements that tell lies．Legal regulations，in this regard，should also be made stricter．
| Comparison of the past and the present | ||
| In the past | At present | |
| A technique mainly used for offering information about the products'（46）availability | A trick used as a means of unfair （47）competition | |
| （48）Cases/Examplesgiven | Products | Wrong （49）practice（s） |
| V．V．D．Gold | l No product of the kind could （50）matchit． | |
| Captain Cook | l Captain Cook stressed on their"free flow"when their product was put into a container． | |
| Tata Salt | l Tata salt warned consumers to be （51）careful． | |
| Pepsi | l Too much advertisement on TV seemed to say that Pepsi was the cricketers'（52）favorite． | |
| Complan | l Complan claimed that their product has more ingredients （53）compared to Brand H． | |
| （54）Solutions | The competitors'products are not （55）allowedto be mentioned in the advertisement． Stricter laws should be made to protect every producers'and consumers'benefits． | |
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| A． | submit to | B． | commit to | C． | devote to | D． | subscribe to |
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| A． | will wait | B． | am waiting | C． | would wait | D． | was waiting |
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| 42．A．but | B．so | C．since | D．or |
| 43．A．yet | B．instead | C．then | D．anymore |
| 44．A．mirror | B．window | C．sun | D．book |
| 45．A．complex | B．easy | C．frightening | D．exciting |
| 46．A．language | B．listening | C．communication | D．judgment |
| 47．A．fresh | B．encouraging | C．different | D．smooth |
| 48．A．school | B．family | C．weather | D．environment |
| 49．A．place | B．story | C．yard | D．background |
| 50．A．moved | B．stayed | C．studied | D．worked |
| 51．A．never | B．perhaps | C．sometimes | D．already |
| 52．A．bright | B．young | C．lazy | D．hard-working |
| 53．A．hurt | B．benefit | C．stop | D．push |
| 54．A．know | B．understand | C．classify | D．achieve |
| 55．A．once | B．unless | C．while | D．if |
| 56．A．process | B．country | C．lesson | D．plan |
| 57．A．miss | B．expect | C．experience | D．remember |
| 58．A．sooner or later | B．now and then | C．step by step | D．more or less |
| 59．A．word | B．doubt | C．thought | D．notice |
| 60．A．exposed | B．introduced | C．allowed | D．given |
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| A． | will be taking | B． | take | C． | have taken | D． | took |