题目内容

The slogan “a dog is for life, not just for Christmas” has been going strong for 27 years now. Dogs and cats have been popular Christmas gifts in the gifts in the UK and Europe for many years. But some people still haven’t quite got the message.

The slogan still holds good. Some 105,000 dogs were rounded up by local government last year because they had been abandoned, many of them shortly after the festival season.

The main reason given by owners for handing their dogs over to the Dogs Trust is that the dogs need more attention than they can give; behavioral problems and moving home are also reasons given.

But Eleanor Silk, the Trust’s communications director, says, “It’s often four or five months after Christmas, in early summer, when owners find that the dog has got too big and too active, or it hasn’t been trained properly and has caused damage around the home.”

In any case, some organizations that help pets are quick to point out that if you are serious about getting a puppy(小狗) as a pet, Christmas is not the time to do it. Puppies need to get used to their new surroundings, to be introduced to a routine, and to be looked after like small children. It’s hard to meet any of these needs at Christmas. What’s more, pulling a puppy out of a Christmas stocking in itself sends the wrong message to children. It encourages children to think of the puppy as a toy, rather than a responsibility.

Appreciating what you’re taking on with a dog can be a sobering (清醒的) realization. “For life” means thinking about the effect they’ll have on your life. It also infers you will need to care for the dog for its whole life.

67.   What would be the best title for the passage?

A. Dogs and Cats—the Most Popular Christmas Gifts.

B. A pet is for Life, Not just for Christmas.

C. How to Take Care of Your Pets over Christmas.

D. Let’s Help Those Abandoned Pets

68.   According to the passage, which of the following is NOT a reason for pets to be abandoned?

A. Pets spread some diseases.

B. Pets damage some things in the house.

C. The owners can’t take good care of the pets.

D. The owners have to move to other places.

69. The fifth paragraph mainly tells us________.

  A. how to take best care of Christmas pets

  B. the right time to have a puppy as a pet

  C. the reasons why Christmas is not the time to get a pet

  D. the worries about Christmas pets from organizations that help pets

70. Why is the author against the idea of putting a dog in the Christmas stocking as a Christmas gift?

  A. Because these dogs can still cause damage.

  B. Because children will not take dogs seriously.

  C. Because children don’t like to have dogs as Christmas gifts.

  D. Because a Christmas stocking is not big enough to put a dog in.

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下面是一篇应用文及其应用场合的信息,请阅读下列应用文和相关信息,并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。选项中有一项是多余选项。

首先,请阅读下列广告语:

A.“Just do it!” — This slogan(口号) speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?

B.“Always Coca-Cola.” — Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drink.”

C.“Share moments, share life.” — This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them — using Kodak film of course!

D.On hearing the slogan “Make yourself heard”, you will know there is Ericsson product for you to call anyone.

E.There are some public service advertisements (PSAs) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope — Schooling every child.”

F.One toothpaste ad says “Bright-teeth fights bad breath!” The advertisers want you to read the word “fight” and think that the toothpaste cures bad breath.

请阅读以下购买者的信息,然后匹配购买者和他/她拟购买产品的广告语:

Jack passed the entrance exam and was admitted to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely.

Tom was a senior middle school student. He likes sports very much and plays football every afternoon. But after class this afternoon he has to buy a pair of shoes because his shoes have been worn out.

There’s a party this evening — for Mary’s 15th birthday. Her family are making preparations for it. Her brother’s job is to buy some drink.

Joan doesn’t want to forget the past, especially the happy moments.

Alice is afraid of opening her mouth, because a bad smell will come out, which makes her feel embarrassed when talking with others. So she needs something which can remove the smell no matter how much it is.

购买者                                              广告语

Jack                                 A.Just do it!

Tom                                 B.Always Coca-Cola.

Mary                                C.Share moments, share life.

Joan                                 D.Make yourself heard.

Alice                                E.Project Hope — Schooling every child.

F.Bright-teeth fights bad breath!

阅读下列应用文及相关信息,并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
A. “Just do it!” — This slogan (口号) speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
B.“Always Coca-Cola.” — Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drink.”
C. “Share moments,  share life.” — This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them — using Kodak film of course!
D. On hearing the slogan “Make yourself heard”, you will know there is Ericsson product for you to call anyone.
E. There are some public service advertisements (PSAs) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope — Schooling every child.”
F. One magazine ad says “Make me your window on the world!” The advertisers say that the weekly magazine can bring the world to your home. “ Have you ever wondered what the Chinese eat for breakfast? Did you know that the Sahara Desert is getting bigger every year? This fascinating magazine ,full of colour pictures , is your window on the world.
请阅读以下购买者的信息,然后匹配购买者和他/她拟购买产品的广告语:
Jack passed the entrance exam and was admitted to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely. 
Tom was a senior middle school student. He likes sports very much and plays football every afternoon. But after class this afternoon he has to buy a pair of shoes because his shoes have been worn out.
There’s a party this evening — for Mary’s 15th birthday. Her family are making preparations for it. Her brother’s job is to buy some drink.
Joan doesn’t want to forget the past, especially the happy moments.
Bill travels a lot when he was younger. Now that he has stopped his work, he enjoys reading about foreign people, places and customs.

购买者
【小题1】Jack
【小题2】Tom
【小题3】Mary
【小题4】Joan
【小题5】Bill
广告语
A.Just do it!
B.Always Coca-Cola.
C.Share moments, share life.
D.Make yourself heard.
E. Project Hope — Schooling every child.
F. Make me your window on the world!

Unlike traditional commercials, Public Service Advertisements(PSA)are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.

Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan,  “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.

The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.

The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature(以···为形象)characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.

Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.

In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests.

1.PSA are primarily designed to      .

A. educate the public                              B. change people’s status

C. discuss a problem                       D. sell products or services

2.Which of the following is true of the Smoky Bear?

A. It is one recognized symbols of Walt Disney cartoons.

B. It firstly appeared in America in 1944 with no slogan.

C. It is created to warn Americans of the dangers of wildfires.

D. Its slogan changes every three years.

3.How does the author support his topic in Paragraph 4?

A. By summing up.                                 B. By giving examples.

C. By comparison.                                      D. By asking questions.

4.According to this text, Smoky Bear       .

A. helps a lot to reduce wildfires in America

B. isn’t popular among the American pupils

C. has set up its own website to advertise products

D. becomes the symbol of the Advertising Council

 

In the US and Britain, the slogan around colleges was “Save water. Shower with a friend.” Now, Wuhan University has come up with another system for the campus bathhouse. It charges students for the amount of time in a shower. Before entering the bathhouse, students pay for the amount of time they want in the shower with cash or their student ID card. The clock starts ticking the minute the tape is turned on. It pauses when a button is pressed for soap. An integrated circuit(IC) card reader at each tap shows the time. No money, no water. The benefits of the new system can be seen with the old system, which charged 1 Yuan for each person regardless of time in the shower. The university used about 320 tones of water daily under the old system, but only 160 tons now.

Many students use the new system but opinions on it are divided. Some students say it is bad because bathing had become a sort of race. Many people using it for the first time are not sure how long they need to shower. Some might be embarrassed if their time is up and they’re still covered in soap. They have to ask the bathhouse worker to help them buy extra time.

“It’s a flaw in the system that you can not buy extra time on the ID card,” said Ren, a freshman in Wuhan University. The university is also considering some students’ suggestions that they be allowed to pay after they’ve finished the shower. Not surprisingly, some are complaining about losing the hour shower. But many students say the move helps them develop a water-saving sense.

Without the time limits, most students tended to shower for 30 to an hour in the bathhouse.

Some even used the hot water to wash their clothes. “In my experience, 10-20 minutes is enough,” said Dai Zhihua, a third-year student who usually takes 8 minutes.

A similar system has been installed in other universities. Shanghai Normal University introduced it at its Fengxiang Campus in September. The bathing fee there is 0.2 Yuan per minute. One male student responded by setting a record with a two-minute shower.

1.According to the passage, which of the following is NOT true?

A. Students pay for the amount of time they want in the shower.

B. The clock times all through while the student is bathing except when the bather paused for soap.

C. If money runs out, there will be no water.

D. Having finished bathing, the student has to pay for it.

2.The underline word “flaw” (Paragraph3) most probably means______.

A. perfection       B. advantage            C. pity                 D. fault

3.Since the new system has performed, ______ of water can be saved.

A. a quarter            B. one third            C. one half             D. two thirds

4.It can be inferred from the passage that______.

A. the new operation can solve the water crisis.

B. The new operation can raise students’ environmental awareness.

C. a similar operation has been set in other universities.

D. The university has saved a lot of water by using the new system.

5.In which column can you find this passage?

 A. People.         B. Society         C. Campus Life.    D. Lifestyle.

 

In the US and Britain, the slogan around colleges was “Save water. Shower with a friend.” Now, Wuhan University has come up with another system for the campus bathhouse. It charges students for the amount of time in a shower. Before entering the bathhouse, students pay for the amount of time they want in the shower with cash or their student ID card. The clock starts ticking the minute the tape is turned on. It pauses when a button is pressed for soap. An integrated circuit (IC) card reader at each tap shows the time. No money, no water. The benefits of the new system can be seen with the old system which charged 1 yuan for each person regardless of time in the shower. The university used about 320 tons of water daily under the old system, but only 160 tons now.

 Many students use the new system but opinions on it are divided. Some students say it is uncomfortable, because bathing had become a sort of race. Many people using it for the first time are not sure how long they need to shower. Some might be embarrassed if their time is up and they’re still covered in soap. They have to ask the bathhouse worker to help them buy extra time.

“It’s a flaw in the system that you can not buy extra time on the ID card,” said Ren, a freshman in Wuhan University. The University is also considering some student’s suggestions that they be allowed to pay after they’ve finished the shower. Not surprisingly, some are complaining about losing the hour shower. But many students say the move helps them develop a water-saving sense.

Without the time limit, most students tended to shower for half to an hour in the bathhouse.

Some even used the hot water to wash their clothes. “In my experience, 10-20 minutes is enough,” said Dai Zhihua, a third-year student who usually takes 8 minutes.

A similar system has been installed in other universities. Shanghai Normal University introduced it at its Fengxiang Campus in September. The bathing fee there is 0.2 yuan per minute. One male student responded by setting a record with a two- minute shower.

1. According to the passage, which of the following is NOT true?

A. Students pay for the amount of time they want in the shower.

B. The clock times all through while the student is bathing except when the bather pauses for soap.

C. If money runs out, there will be no water.

D. Having finished bathing, the student has to pay for it.

2.The author’s attitude toward the students’ move is ________.

   A. critical    B. serious     C. appreciative    D. not mentioned

3. Since the new system has performed, ____ of water can be saved.

   A. a quarter    B. one third    C. one half   D. two thirds

4. It can be inferred from the passage that _____.

   A. the new operation can solve the water crisis 

B. the new operation can raise students’ environmental awareness

C. a similar operation will be set in other universities

D. Most students spend less than half an hour showing in the bathroom.

5.In which column can you find this passage?

  A. People.   B. Society.    C. Campus Life   D. Lifestyle   

 

 

 

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