题目内容

. — He got his first book published. It turned out to be a bestseller.

— When was __________?

—__________ was in 2000 when he was still in college.

A. that; This   B. this; It

C. it; This       D. that; It

D。


解析:

第一空填that,指书的出版; 第二空填it,指时间。

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No one knows for sure when advertising first started.It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them.That led to the concept of specializationwhich means that people would specializeor focuson doing one specific job.

Let’s take a man we’ll call Mr.Fielderfor example.He did everything connected with farming.He planted seedstended the fieldsand harvested and sold his crops.At the same timehe did many other jobs on the farm.Howeverhe didn’t make the bricks for his housecut his trees into boardsmake the plows(), or any of the other hundreds of things a farm needs.Insteadhe got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr.Plowright.Using what he knew about farming and working with ironMr.Plowright invented a plow that made farming easier.Mr.Plowright did not really like farming himself and wanted to specialize in making really good plows.Perhapshe thoughtother farmers will trade what they grow for one of my plows.

How did Mr.Plowright let people know what he was doingWhyhe advertisedof course.First he opened a shop and then he put up a sign outside the shop to attract customers.That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door.It was probably all the information people needed to find Mr.Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago.Even before most people could readthey understood such signs.Shopkeepers would carve into stoneclayor wood symbols for the products they had for sale.

A mediumin advertising talkis the way you communicate your message.You might say that the first medium used in advertising was signs with symbols.The second medium was audioor soundalthough that term is not used exactly in the way we use it today.Originallyjust the human voice and maybe some kind of simple instrumentsuch as a bellwere used to get people’s attention.

A crierin the historical senseis not someone who weeps easily.It is someoneprobably a manwith a voice loud enough to be heard over the other noises of a city.In ancient Egyptshopkeepers might hire such a person to spread the news about their products.Often this earliest form of advertising involved a newly arrived ship loaded with goods.Perhaps the crier described the goodsexplained where they came fromand praised their quality.His job wasin other wordsnot too different from a TV or radio commercial in today’s world.

1.What probably led to the start of advertising?

AThe discovery of iron.

BThe specialization of labor.

CThe appearance of new jobs.

DThe development of farming techniques.

2.To advertise his plowsMr.Plowright________.

Apraised his plows in public

Bplaced a sign outside the shop

Chung an arrow pointing to the shop

Dshowed his products to the customers

3.The writer makes up the two stories of Mr.Fielder and Mr.Plowright in order to________.

Aexplain the origin of advertising

Bpredict the future of advertising

Cexpose problems in advertising

Dprovide suggestions for advertising

4.In ancient Egypta crier was probably someone who ________.

Aowned a ship

Bhad the loudest voice

Cran a shop selling goods to farmers

Dfunctioned like today’s TV or radio commercial

5.The last two paragraphs are mainly about ________.

Athe history of advertising

Bthe benefits of advertising

Cthe early forms of advertising

Dthe basic design of advertising

 

As the father of a student, I have experienced first hand what a great teacher is. My son was in the 4th grade last year, and he had a teacher called Miss Green. I believe that when he is an adult he will surely look back on her as the best teacher he has ever had.

My son has attention deficit disorder(注意力缺损症) that makes it a little more difficult for him to learn. She was able to change her teaching methods for him so that he could keep up with the rest of the class. As a result, he got straight As on many subjects. She regarded her class as a family and they even had their own class song. She would often have them sing it to encourage them and develop a team spirit for them. When she saw that they were no longer listening carefully to what she was teaching, she would have them close their textbooks, stand up all around the room and throw around a small football. This helped them clear their minds and then focus on the lesson again. Besides, she was quick to reply to any phone calls or emails from us and got rid of our worries about children quickly.

When my son went to the 5th grade this year, we happened to pass her classroom. When she saw my son, her face lit up(露出喜色) and she came out and hugged him. She generally loves all of the children in her classroom and that love really shows. I can only pray(祈祷) that my son will continue to get teachers just like her for the rest of his school years.

1.With the teacher’s help, the writer’s son ______.

A.became the best student in his class

B.was interested in singing songs

C.quickly finished his 4th grade lessons

D.improved his grades greatly

2.Which of the following is NOT true about Miss Green?

A.She regarded the students as members of a family.

B.She had special ways to help students study.

C.She was good at teaching football and music.

D.She usually made a quick reply to parents’ emails.

3.The underlined phrases “focus on” in Paragraph 2 means ______.

A.look forward to                         B.pay attention to

C.get away from                          D.take care of

4.We can learn from the text that ______.

A.Miss Green was the best teacher at the school

B.all the students in the school liked Miss Green

C.Miss Green didn’t teach the writer’s son in the 5th grade

D.the writer’s son had many teachers like Miss Green

5.In the text, the writer mainly tells us ______.

A.what his son studied at school

B.his son once had a good teacher

C.how to be a good and popular teacher

D.a teacher who liked playing with students

 

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