Question

When I was seven my father gave me a Timex, my first watch. I loved it, wore it for years, and haven’t had another one since it stopped ticking a decade ago. Why? Because I don’t need one. I have a mobile phone and I’m always near someone with an iPod or something like that. All these devices（装置）tell the time — which is why, if you look around, you’ll see lots of empty wrists; sales of watches to young adults have been going down since 2007.

But while the wise have realized that they don’t need them, others—apparently including some distinguished men of our time—are spending total fortunes on them. Brands such as Rolex, Patek Philippe and Breitling command shocking prices, up to ￡250,000 for a piece.

This is ridiculous. Expensive cars go faster than cheap cars. Expensive clothes hang better than cheap clothes. But these days all watches tell the time as well as all other watches. Expensive watches come with extra functions — but who needs them? How often do you dive to 300 metres into the sea or need to find your direction in the area around the South Pole? So why pay that much of five years’ school fees for watches that allow you to do these things?

If justice were done, the Swiss watch industry should have closed down when the Japanese discovered how to make accurate watches for a five-pound note. Instead the Swiss reinvented the watch, with the aid of millions of pounds’ worth of advertising, as a message about the man wearing it. Rolexes are for those who spend their weekends climbing icy mountains; a Patek Philippe is for one from a rich or noble family; a Breitling suggests you like to pilot planes across the world.

Watches are now classified as “investments”（投资）. A 1994 Patek Philippe recently sold for nearly ￡350,000, while 1960s Rolexes have gone from ￡15,000 to ￡30,000 plus in a year. But a watch is not an investment. It’s a toy for self-satisfaction, a matter of fashion. Prices may keep going up—they’ve been rising for 15 years. But when fashion moves on, the owner of that ￡350,000 beauty will suddenly find his pride and joy is no more a good investment than my childhood Timex.

The sales of watches to young people have fallen because they______.        

A. have other devices to tell the time                      B. think watches too expensive

C. prefer to wear an iPod                                      D. have no sense of time

It seems ridiculous to the writer that ______.

A. people dive 300 metres into the sea

B. expensive clothes sell better than cheap ones

C. cheap cars don’t run as fast as expensive ones

D. expensive watches with unnecessary functions still sell

What can be learnt about Swiss watch industry from the passage?

A. It targets rich people as its potential customers.

B. It’s hard for the industry to beat its competitors.

C. It wastes a huge amount of money in advertising.

D. It’s easy for the industry to reinvent cheap watches.

Which would be the best title for the passage?

A. Timex or Rolex?                                      B. My Childhood Timex

C. Watches? Not for Me!                               D. Watches — a Valuable Collection

Answer 1

【小题1】A

【小题2】D

【小题3】A

【小题4】C

解析:

【小题1】细节判断题。根据第1段All these devices tell the time …sales of watches to young adults have been going down可知面向年轻人销售的手表销售额下降主要是因为很多设备都能报时。

【小题2】推理判断题。根据第2段，既然很多设备都能报时，人们还花费很多钱购买那些拥有一些新的但并不实用的功能的世界名表，这显得很荒谬，应选择D才符合作者的意思。

【小题3】推理判断题。根据第4段he Swiss reinvented the watch, with the aid of millions of pounds’ worth of advertising, as a message about the man wearing it.可知瑞士表工业主要是针对有钱人。

【小题4】主旨大意题。本文讲述在现代许多移动设备都能报时的前提下，还花费很多钱购买名表究竟是否合适，因此选择C“手表？我不要！”为标题较为形象生动也很贴切。A“天美时还是劳力士”，B“我的孩童时代的天美时”，D“手表—昂贵的选择”都不符合文章主题。