题目内容

This new model of car is so expensive that it is       the reach of ordinary people

      A.over                    B.within                 C.beyond                  D.below

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There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?  
There on the shelves,each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years,the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.
Shapes are another attraction.Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.
This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.
【小题1】According to the passage, ______ seems to be able to persuade a consumer to buy the  product.

A.the pleasing color of the package
B.the special taste of the product
C.the strange shape of the package
D.the belief in the product
【小题2】It can be inferred(推测)from the passage that V8 is a kind of        .
A.vegetable dishB.healthy juice
C.hard drinkD.red vegetable
【小题3】“And the word ‘green’ today can keep food prices going up” This sentence  
suggests that consumers today are       .
A.starting to notice the importance of new food
B.enjoying the beauty of nature more than before
C.beginning to like green vegetables
D.paying more attention to their health
【小题4】What’s the best title of the passage?
A.Colors and Shapes
B.Packaging Can Talk
C.The response to the packages
D.What is packing?


A famous study was done in a school by a professor from a university.At the start of the school year,the teachers were given the names of five children.They were told that these five were the most excellent students in the class.But the fact was that these students were only average,and they were not the best students at all.Well,guess what? At the end of the year,all the five average students scored among the highest in the class.
What made these average students change so much to become top students? The only difference was the change in their teachers’ attitude.Because the teachers believed that these five kids were the top students,they expected more from them.And so these five average students began to believe and expect more from themselves.So they worked harder to do as well as they could.
Do you know? If you expect the best from people,they’ll usually want to give you their best.A great leader said,“Treat a person just how he appears to be on the outside,and you’ll make him even worse.But treat a person like he’s already a success,and you’ll help make him the best he can be.”
Like the true story of 7-year-old Johnny,his teacher got so angry with him that one day she said,“Johnny,you’re the naughtiest(最顽皮的) boy in this class.I’m sure you’ll never change.”The next year Johnny had a new teacher.And on the first day of class,she met with Johnny after school and said,“Johnny,I’ve heard a lot about you! But do you know that I don’t believe a word of it.”And every day after that,this new teacher treated Johnny as if he was one of the smartest students even when Johnny did naughty things.Later on,Johnny became a school leader.Because that’s the power of our belief and attitude toward children.
1.The professor started his research by ________.
A.telling the five students to work harder than ever before
B.teaching the five children himself
C.telling the teacher the five students were the best in the class
D.asking the five children to find a new teacher
2.The five average students became top students mainly because of ________.
A.the professor’s study     B.the change in the professor’s attitude
C.the teachers’ hard work   D.the change in the teachers’ attitude
3.Why did the writer tell us the story of 7-year-old Johnny?
A.To show the importance of encouragement.
B.To show that the boy was clever enough.
C.To let us know the famous boy.
D.To let us know how good his new teacher was.
4.According to the story,we can learn that ________.
A.the research began at the end of the school year
B.the students scored highest only because they worked hard
C.if you expect the most from people,you’ll get the least
D.little Johnny liked his new teacher very much
5.What does the passage mainly tell us?
A.If you want to get more,you should have new teachers.
B.Attitude and belief can change a person.
C.A professor’s study can help you score highest.
D.Only teachers can make you a top student.

Do you like shopping? Or does the thought of wandering round the shops fill you with terror? For some of us,shopping is an enjoyable way of spending our spare time and our money. For me.it's something I would rather avoid.Thank goodness for the Internet! It's more convenient to buy CDs,electrical items,even food,from the comfort of your sofa.But that’s not the only reason:price is an important factor.We can buy goods and services cheaper online. But sometimes the problem is knowing what to buy.This has led to a type of shopping called “showrooming”.

Showrooming is something I've done.I will go to a shop to see,touch and try out products but then go home and buy them online at a knock—down price.I'm not alone in doing this.Research by a company called Foolproof,found 24%of people showroomed while Christmas shopping in 2013.

Amy Cashman,Head of Technology at TNS UK,says the reasons for this new shopping habit are that“people are lacking time,lacking money and they want security about the products they are buying.”She explains that consumers are not only shopping online at home but they are using the Internet in store or on their smartphones to shop around.

But does this mean technology will kill shops? Certainly shops will change.They will have to offer more competitive prices or encourage people to buy more by giving in—store discounts or free girls.

We mustn’t forget that buying in a shop means you can get expert advice from the sales assistant and you can get good aftercare.It’s good to speak to a real human rather than look at a faceless computer screen but at least by showrooming,you get the best of both worlds!

1.The two questions in Paragraph l are raised to       

A.introduce the topic            B.give two examples

C.compare different opinions     D.get answers from readers

2.What does showrooming mean in the text?

A.Trying in shops and buying online.

B.Showing products in a room.

C.Buying something in a store.

D.Shopping on the Internet.

3.According to Amy Cashman,which is not the reason for showrooming?

A.The lack of time.         B.The comfort of the sofa.

C.The shortness of money.   D.The security of the product.

4.What can be inferred from Paragraph 4 ?

A.Online shops will disappear.

B.Free gifts will surely promote sales.

C.Shops need necessary changes.

D.Shops will be replaced by online shops.

5.The author's attitude towards showrooming is         

A.critical  B.neutral   C.supportive   D.casual

 

.

第二节:完形填空(兆20小题;每小题1分,满分20分)

阅读下面短文,掌握其大意,然后从21-40各题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答卷纸上将该选项标号涂黑。

Temperature is part of my married romance Coming to New’York from Baltimore-where there is just one small snowstorm each year-1was  21  by a fireplace in my new home,wit fires  22  all day,just as what ancient people did at a wedding.

My husband,Peter,comes from northem Ontario,where winter  23  from September to May and cold wind is  24 .”When Canadians have 30 below,they  25  it,”he says.“Cold wind is for crybabies.”

So to marry this man I had to learn to  26  for serious cold. To get me from Baltimore's Inner Harbor to Albany’s frozen Hudson,Peter piled me  27  jackets and sweaters,scarves and gloves.even a hat with earflaps.The gift of Sorel boots-comfortably warm at Canada’s 30 below,was a  28  we were getting serious.

That first winter together,living in upstate New York,I thought I’d  29  My boots were good below freezing,but my fingers could  30  tie them.Physical adaptation is real,but it came slowly.And there is also emotional  31  to cold.Some days I tell myself that I have enough beach memories to stick to on  32  days and other days I am reminded that living cold does indeed build  33 .

34 ,having a warm house is important.After my first marriage ended,for years I 35   ! went on a second date with a man whose response to my”I'm cold”was.”Put on a sweater.”Now I’m married to a man who  36  that cold hands do not mean a warm heart.And that a big oil bill is better than roses But surprisingly,I've grown,too.I am  37 ,in this new life and climate,to go look for that cost-saving sweater.

The word comfortable did not  38  refer to being contented.Its Latin root,comfortare, means to strengthen.The Holy Spirit is Comforter;not to make us comfortable,but to make us

39 .we  40  not be warm but we are indeed comforted.

21.A.set down          B.set about          C.set up          D.set out

22.A.lighting           B.burning            C.going           D.flashing

23.A.appears           B.starts             C.keeps           D.runs

24.A.something         B.everything        C.nothing         D.none

25.A.suggest           B.mean              C.overlook        D.enjoy

26.A.wear             B.stand              C.dress          D.ride

27.A  under            B.over               C.inside          D.with

28.A.remark           B.sign               C.warning        D.show

29.A.sleep             B.forget             C.die            D.continue

30.A.hardly            B.easily             C.tightly          D.loosely

31.A.health            B.reaction          C.feelings         D.adaptation

32.A.rainy             B.freezing           C.sunny          D.happy

33.A.character         B.love              C.hope           D.hardship

34.A.Meanwhile        B.However          C.Therefore       D.Besides

35.A.merely            B.ever             C.never           D.just

36.A.wonders          B.knows            C.states           D decides

37.A.unable            B.accustomed       C.interested       D.willing

38.A.originally          B.exactly           C.actually         D.namely

39.A.wild              B.cold              C.strong          D.warm

40.A.will              B.must              C.can            D.may

 

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