Question

【题目】Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.

What is the first thing you notice when you walk into a shop? The products displayed at the 【1】? Or the soft background music?

But have you ever noticed the smell? Unless it is bad, the answer is 【2】 to be no. But while a shop’s scent（香味）may not be 【3】 compared with sights and sounds, it is certainly there. And it is proving to be an increasingly powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which 【4】 through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customer’s 【5】 to purchase increased by 80 percent.

When it comes to the best shopping streets in Paris, scent is just as important to a brand’s success as the quality of its window displays and goods on sale. That is 【6】 because shopping is a very different experience to what it used to be.

Some years ago, the 【7】 for brand name shopping was on a few people with sales assistants’ 【8】 attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (ecommerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks and mortar stores（实体店）can offer a full experience from the minute customers step through the door to the moment they leave. One brand store seeks to be much more than a shop, but rather a【9】. And scent is just one way to achieve this.

Now, a famous store uses complex manmade smell to make sure that the soft scent of baby powder floats through the kid department. Another department store has even opened a new lab, 【10】 customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

Answer 1

【答案】

【1】H

【2】B

【3】E

【4】F

【5】J

【6】C

【7】G

【8】A

【9】K

【10】D

【解析】

这是一篇说明文。文章介绍了商店中的气味在鼓励人们购买意愿上有很大的作用。

【1】考查名词。句意：入口处展示的产品？短语at the entrance入口处，因此名词entrance“入口”符合题意。故选H。

【2】考查形容词。句意：除非情况很糟糕，否则答案很可能是否定的。短语be likely to很有可能，因此形容词likely“很可能的”符合题意。故选B。

【3】考查形容词。句意：虽然商店的气味与视觉和听觉相比可能并不突出，但它肯定是存在的。根据may not be可知此处要用形容词作表语，outstanding“突出的”符合题意。故选E。

【4】考查动词。句意：一家品牌店因其独特的香味而出名，这种香味通过香味机飘过漆黑的大厅，飘到门口。分析句子可知，此句是由which引导的定语从句，缺少谓语动词，关系词which指的是scent，时态是一般现在时，因此谓语动词要用第三人称单数形式，floats“漂浮”符合题意。故选F。

【5】考查名词。句意：一家体育用品公司曾经报告说，当它第一次将香水引入商店时，顾客的购买意愿增加了80%。根据customer’s可知此处要用名词，不可数名词intention“意向，意图，目的”符合题意。故选J。

【6】考查副词。句意：这主要是因为购物是一种与过去截然不同的体验。此处要用副词修饰由because引导的原因状语从句，因此mainly“主要地”符合题意。故选C。

【7】考查名词。句意：根据冠词the可知此处要用名词构成主语部分，因此focus“焦点，中心”符合题意。故选G。

【8】考查形容词。句意：几年前，人们对名牌购物的关注集中在几个人身上，他们有销售助理不赞成的态度和不碰你买不起的东西。根据attitude可知此处要用形容词修饰名词，因此disapproving“不支持的，不赞同的”符合题意。故选A。

【9】考查名词。句意：一个品牌商店不仅仅是一个商店，而是一个目的地。根据冠词a可知此处要用名词，destination“目的地”符合题意。故选K。

【10】考查非谓语动词。句意：另一家百货商店甚至开设了一个新的实验室，邀请顾客到商店的橱窗里闻一闻书籍、罐子和抽屉，寻找它们的完美气味。根据谓语动词has even opened可知此处要用非谓语动词，且逻辑主语Another department store和invite之间是主动关系，因此要用现在分词形式，因此inviting“邀请”符合题意。故选D。