题目内容

   If chocolate were found to be seriously addictive,then the UK would need to find a way to kick the habit. The British lead the world in their love of the cocoa-based treat. As a product,chocolate has a lot of advantages,appealing to all ages,both sexes and all income groups.

   Although Eastern Europe provides another promising market,few markets challenge the UK in terms of current confectionery (甜食) consumption. In the US,each American eats a mere 10 kg of confectionery per person a year,whereas UK consumers each manage 16 kg. In Europe,where the chocolate market is considered to be worth over $18. 5 billion,the UK accounts for almost a third of that total,followed some way behind by Germany,France and Italy.

   Around 60% of all confectionery is bought without planning. Impulse buying makes the development of a strong brand image vital,and large long-established brands control the market. Building up these brands costs serious money. Media cost on confectionery is higher than that for any other impulse market.

   Innovation (创新) is also very important for ongoing success,despite the chocolate market being controlled by consistent performers. The chocolate company Mars once launched(投放市场) fFlyte’claiming to be their first mainstream brand to address the demand for lower fat products. Another Mars launch,Celebrations,is claimed by the company's annual review to be showing signs of ‘revolutionising the boxed chocolates market by attracting new,younger customers'. ‘Traditionally,he boxed chocolates market hasn't changed very much. People who buy these products tend to be older and female. With Celebrations,we are finding that younger people and men are buying because the chocolates don't come in the traditional-shaped box — they look different” a Mars spokesman says.

   One feature of the chocolate industry in recent years has been the emergence of special editions. Producers believe that special editions offer the consumer a new and exciting variation of a product,while suggesting the same consistent quality they associate with familiar brands. Since special editions are only available for a few weeks,they also have a unique quality about them. Far from reducing sales of the straight version,limited editions appear to simply increase overall sales.

6. What's the author's attitude towards the British's chocolate addiction?

   A. Uncaring. B. Doubtful.

   C. Objective. D. Dissatisfied.

7. Paragraph 2 is mainly developed by.

   A. listing numbers   B. using examples

   C. explaining reasons   D. making comparisons

8. The underlined words “Impulse buying” in Paragraph 3 refer to buying something.

   A. suddenly when you see it

   B. quickly when you need it G. because it is famous

   D. because it is cheap

9. Who are most likely to buy “Flyte”?

   A. Fashion followers.

   B. Middle-aged men.

   C. Regular customers.

   D. Weight-conscious women.

10. We know from the last paragraph that special editions .

   A. are of higher quality than ordinary ones

   B. sell better than ordinary ones.

   C. are available all year round

   D. are newly appearing things

6. C 8. A 9. D 10. D

(饮食)

本文是说明文。文章介绍了英国的甜食产业.

6. C.观点态度题。通读全文,尤其是第 一段内容可知,作者并未对英国人的 嗜甜口味表示不满或者怀疑,而是以 客观的口吻介绍了英国的甜食产业。

7. 写作手法题。根据第二段内容可 知,作者从甜食消费市场方面将东欧 与英国作比较、从甜食消费量方面将 美国与英国作比较、从甜食产业值方 面将英国与欧洲其他国家作比较。

8. A.词义猜测题。根据第三段中的 without planning 及 makes the development of a strong brand image vital 可推测,impulse buying 就是“人 们没有预先计划,而是看到某一个牌 子时一时冲动的购买行为”。

9. D.细节理解题。根据倒数第二段中 的 ‘Flyte’ claiming to be their first,mainstream brand to address the demand for lower fat products 可知, Flyte应市场对含有更低脂肪产品的 需求而生,故对体重敏感的女性最有 可能购买该产品。

10. D.细节理解题。根据最后一段中 的 One feature of the chocolate industry in recent years has been the emergence of special editions 可知答 案。

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   For such a little guy that's a 46 order,but he took the job quite 47 . After all,Grandma said if he succeeded in this 48 he,too,could be on Santa's team.

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42. A. classmates   B. parents   C. friend   D. grandson

43. A. school   B. charity   C. store   D. playground

44. A. reason   B. instruction   C. concern   D. invitation

45. A. in need of   B. in charge of   C. in face of   D. in favor of

46. A. tall   B. logical   C. specific   D. direct

47. A. easily   B. slowly   C. seriously   D. anxiously

48. A. exercise   B. duty    C. business   D. task

49. A. gloves   B. cloth   C. gifts   D. money

50. A. dreamed of   B. thought of   C. talked about   D. heard about

51. A. and   B. or   C. because   D. while

52. A. warm   B. glad   C. calm   D. strong

53. A. hat   B. coat   C. bag   D. key

54. A. designed   B. made   C. bought   D. repaired

55. A. quickly   B. excitedly   C. tiredly   D. quietly

56. A. never   B. always   C. sometimes   D. seldom

57. A. willing   B. surprised   C. able   D. relieved

58. A. winter   B. autumn   C. summer   D. spring

59. A. kind   B. right   C. clever   D. patient

60. A. relaxed   B. brave   C. comfortable   D. proud

   Love working with children? Looking for an exciting new opportunity? Want to work on a friendly,fun and supportive team? This is what our team member Anna says about working at My Creche:

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   In a new study from the University of Iowa,

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   Wasserman acknowledges the recent pigeon study is not a direct analog of word learning in children and more work needs to be done. However,the model used in the study could lead to a better understanding of the associative principles involved in children's word learning. “That's the similarity that we are pursuing,but a single project — however creative it may be — will not be enough to answer such a big question ,” Wasserman says.

6. What does the new study indicate?

   A. Aniinals are strange to scientists.

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   C. Animals are cleverer than we once thought.

   D. Animals are less similar to humans than expected.

7. What can be concluded from the experiment?

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   C. Humans do better in solving problems.

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8. What is Paragraph 6 mainly about?

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   C. Pigeons’ good eyesight.

   D. Pigeons’ special ability.

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   C. When children show eagerness to learn to speak.

   D. If pigeohs and children leam words in a similar way.

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42. A. Obviously   B. Fortunately   C. Suddenly   D. Finally

43. A. Though   B. Before   C. Unless   D. If

44. A. hesitate   B. promise   C. hope   D. disagree

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46. A. clear   B. broad   C. different   D. official

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48. A. lips   B. notes   C. signs   D. maps

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52. A. distance   B. speed   C. hobby   D. score

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55. A. fast   B. well   C. late   D. hard

56. A. pass   B. pause   C. stay   D. start

57. A. compare   B. share   C. rest   D. focus

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   In a wheat field in France,a cat meets a black-bellied hamster(仓鼠) .Too far from her burrow(洞穴) to run for shelter,the wild hamster rises on her back legs to face her enemy. The cat backs away.“They’re afraid of nothing,says Alexandre Lehmamij a biologist who has worked with these wild hamsters for the past 12 years. “They fight against cats and dogs and even farmers. They try to fight against tractors." It's a good thing that the black-bellied hamster won’t go down without a fight. Because in France,where only 500 to 1,000 remain in the wild,they are in a fight for their lives.

   At the Stork and Otter Reintroduction Centre in Alsace,Lehmann and his colleagues breed captive hamsters and set the young hamsters free into the wild. But raising black-bellied hamsters isn't exactly easy. Remember,they have attitude. Forget humans 一 they don't even like each other. “You have to make sure the male and female don't kill each other ,” Lehmann says.

   Black-bellied hamsters might think of themselves as tough guys. But to a fox or an eagle,theyJ re just a four-legged snack. To survive,hamsters need to be set into a field with lots of leafy hiding places. That's a problem in Alsace,where most farmers plant com. The com hasn't sprouted(发芽) in early spring,when hamsters come out of their burrows from winter hibernation(冬眠). In the bare fields the hamsters are easy targets for their enemies.

   Some older farmers don't want hamsters in their fields because of their reputation as crop-chewing pests. But most are willing to help,especially since the French government will pay farmers to grow early-sprouting crops such as alfalfa and winter wheat and allow hamsters to be set free on their lands. It's a way to protect not just the hamsters,but also other small animals in leafy fields.

24. By saying “It's a good thing that the black-bellied hamster won't go down without a fight” in Paragraph 1 ,the author means “ ”.

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   B. The number of hamsters won’t go down quickly quickly

   C. It's good for the increase of hamsters’ population

   D. It's a quite great experience to see hamsters fighting 

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   A. They will run into the wild.

   B. They are not fond of humans.

   C. The male and female won't live in peace.

   D. The male can't understand the female's attitude.

26. What problem do hamsters trying to survive in Alsace have?

   A. Their burrows are always taken by foxes.

   B. They are unable to feed themselves on com.

   C. Their winter hibernation is disturbed frequently.

   D. They are exposed to their enemies in early spring.

27. Those farmers who are willing to help hamsters will .

   A. plant more corn

   B. try to get rid of pests

   C. grow plants that shoot early

   D. separate them from other animals

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