Question

【题目】Sponsorship in Sport

Sponsorship in sport is usually in the form of financial assistance offered by a commercial organization to a person or a team in return for publicity.

Most people admit that sponsorship in sport is necessary. For one thing, sport has become increasingly expensive to manage, and players need money to be able to participate at a high level. For another, watching sport has become a major form of social entertainment, so sponsorship of sporting events helps companies to promote their products. 【1】 The only negative aspects for a sponsor are if an athlete should play badly or misbehave, but generally sport creates a good image (形象) for a company by conveying health and fitness.

【2】 The organizers of the Olympic Games have been criticized for accepting sponsorship from fast food companies. People question why the organizers take money from such companies. Public health experts believe if we really want to promote health alongside excellence in sport, then it must be linked by approvals for products which support good health. 【3】

Nowadays sponsorship is no longer limited to major events and professionals. Local teams and young players are also sponsored. There is a trend also for amateurs to rely on sponsorship for equipment, clothing, and to cover their expenses of training and competing even though they are not full-time sportspeople. So sponsorship enables major world events to become more impressive. 【4】 Besides, sponsorship enables us to view our favorite sporting event on television, even though it is taking place on the other side of the world.

However, such commercialization sometimes means compromise, and in fact, for some less popular sports it may be a negative factor, and it may even result in the end of that sporting code. Sports which are seen as less popular and therefore less commercially successful can no longer attract sponsors. 【5】 The uneven distribution of sponsorship could lead to the end of some less popular sports, and could reduce our freedom of sporting choice.

A. It shouldn’t be related to any unhealthy products.

B. Sponsorship may mislead players about sporting choices.

C. However, this has caused serious arguments for some major events.

D. The end goal for the sponsors is to deliver value and growth for their brands.

E. It also promotes participation at grassroots level, bringing sports to everyone.

F. Tax relief is another advantage, which means sponsorship can help to save money.

G. Sponsorship may create the situation of giving with the one hand and taking with the other.

Answer 1

【答案】

【1】F

【2】C

【3】A

【4】E

【5】G

【解析】本文讲述的是关于在体育运动中“赞助”的有关事宜。

【1】F

根据上句“所以赞助体育赛事有助于公司推广产品。”可知，减税是另一个优势，这意味着赞助有助于省钱。故选F。

【2】C

根据上段尾句：赞助商唯一消极的方面就是是否运动员打得不好或是行为不端，但一般来说，体育运动为公司创造了良好的形象。此空位于段首，根据下句：奥运会的组织者因为接受快餐公司的赞助已经被批评。由此可知此空起承上启下的作用，与上面是转折关系，“然而，这引起了一些重大事件的严重争论。”故选C。

【3】A

根据上句“公共卫生专家认为，如果我们真的想在体育运动中提倡健康，那么就必须通过批准支持健康的产品。”可知，它不应该与任何不健康的产品有关。故选A。

【4】E

根据上句：赞助使重大的世界事件变得更令人印象深刻。再根据空格下句：Besides,…。由此可知，E项It also promotes participation at grassroots level, bringing sports to everyone.（它也促进了基层的参与，把体育运动带给每一个人。）是对上句内容的扩展说明。also/ Besides是关键词。

【5】G

根据上句“不受欢迎，因而商业化不成功的运动不再吸引赞助商。”再根据空格下句“赞助分配不均可能会导致一些不受欢迎运动的结束，同时可能减少我们体育选择的自由。”可知，赞助可以创造一个捐赠和接受的局面。故选G。