题目内容
【题目】According to Professor Johnson, we don’t have to read the book if we don’t want to, as it is ______.
A.worthwhileB.necessaryC.optionalD.serious
【答案】C
【解析】
考查形容词词义辨析。句意:根据约翰逊教授的说法，如果我们不想读这本书，就不必读，因为它是可选择的。A. worthwhile值得的；B. necessary必要的；C. optional 可选择的，选修的；D. serious严肃的，认真的。根据“we don’t have to read the book if we don’t want to”可知，这本书读不读都可以，由此可知，它是“可选择的”。故选C。
名校课堂系列答案【题目】请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题纸上相应题号的横线上。
On Knowing the Difference
It is as though we can know nothing of a thing until we know its name. Can we be said to know what a pigeon is unless we know that it is a pigeon? We may have seen it again and again, and noted it as a bird with a full bosom and swift wings. But if we are not able to name it except vaguely as a “bird”, we seem to be separated from it by a vast distance of ignorance. Learn that it is a pigeon however, and immediately it rushes towards us across the distance, like something seen through a telescope. No doubt to the pigeon fancier (爱好者) this would seem but the most basic knowledge, and he would not think much of our acquaintance with pigeons if we could not tell a carrier from a pouter. That is the charm (魅力) of knowledge—it is merely a door into another sort of ignorance.
There are always new differences to be discovered, new names to be learned, new individualities to be known, new classifications to be made. No man with a grain of either poetry or the scientific spirit in him has any right to be bored with the world, though he lived for a thousand years.
There is scarcely a subject that does not contain sufficient differences to keep an explorer happy for a lifetime. It is said that thirteen thousand species of butterflies have already been discovered, and it is suggested that there may be nearly twice as many that have so far escaped the naturalists Many men give all the pleasant hours of their lives to learning how to know the difference between one kind of moth (蛾) and another. One used to see these moth-hunters on windless nights chasing their quarry fantastically with nets in the light of lamps. In chasing moths, they chase knowledge. This, they feel, is life at its most exciting, its most intense.
The townsman passing a field of sheep finds it difficult to believe that the shepherd can distinguish between one and another of them with as much certainty as if they were his children. And do not most of us think of foreigners as beings who are all turned out as if on a pattern, like sheep?
Thus our first generalizations spring from ignorance rather than from knowledge. They are true, as long as we know that they are not entirely true. As soon as we begin to accept them as absolute truths, they become lies. I do not wish to deny the importance of generalizations. It is not possible to think or even to act without them. The generalization that is founded on a knowledge of and a delight in the variety of things is the end of all science and poetry.
Title: On Knowing the Difference | |
Passage outline | Supporting details |
The 【1】 of a name in knowing a thing | ● Not knowing its name, you will feel distantly 【2】 from a thing however many times you’ve seen it. ● A thing will become magically close and 【3】 to you the moment you are able to name it. ● The charm of knowledge 【4】 in that its boundaries can be always pushed back. |
A world full of differences | ● As there’s always something new remaining to be 【5】, one is not supposed to Suffer any boredom with the world in his lifetime. ● One subject alone contains so many 【6】 that anyone interested may have to devote his 【7】 to learning them. ● By chasing knowledge, people will experience the greatest 【8】 and intensity that life can offer. |
True but never entirely true generalizations | ● The way the townsman look at sheep and we look at foreigners illustrates that our first generalizations are made out of 【9】 of knowledge. ● Important as generalizations are in our thinking and acting, they will become lies once we regard them as absolute 【10】. ● Coming to know the variety of things with delight is the final generalization all science and poetry aim to make. |
【题目】请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。
Electronic marketing is a form of product promotion and customer relation establishment conducted with the use of electronic media. With the development of technology, a new era in marketing has been created. Marketers have been quick to jump on subsequent (后来的) technological developments from radio to the Internet. Companies may market specially via electronic media or use a mixture of marketing media in order to reach a broad target audience. Marketing has a number of goals, including familiarizing people with companies and products, encouraging consumers to adopt specific products, and promoting a positive public opinion about a company, product, or service.
Electronic marketing is free to change its methods according to different circumstances. It allows companies to create targeted campaigns with broad reach. This form of marketing can also be very cost effective, making it possible for companies to reach lots of consumers at a small amount of the cost for other types of advertising.
In addition to media like television, radio, and the Internet, electronic marketers can use media such as phones for conveying advertisements. Talking ads mounted on bus stations and other public installations are another example. Electronic kiosks in locations like malls can also be used for marketing purposes. Marketers can create video brochures, insert ads in front of feature films, and find a number of other ways to reach the audience via electronic means.
Internet marketing in particular is rich ground for marketers. This form of electronic marketing can be generic (通用的), as in the case of banner ads placed on websites. It can also be remarkably specific, tailored to Internet use habits with the goal of reaching out to specific consumers. Marketers can serve different kinds of ads customize email marketing campaigns, and use other techniques to reach potential consumers on the Internet.
Some advertising firms specialize in electronic marketing services. They can help their customers organize effective campaigns and may also be involved in the carrying out of marketing campaigns. These firms keep up with the latest trends in marketing so that they can stay ahead with advertisements that will appeal and attract.
Companies must use electronic marketing with care. Some consumers may find such marketing upsetting, forcing companies to find creative ways to advertise that will arouse their interest instead of irritating them. It is also necessary to think about how advertising fits in with a company image and the ideals that a company wants to project. A company that prides itself on discretion(谨慎), for example, would probably not want to deliver an interruptive email marketing campaign based on browsing habits.
Passage Outline | Supporting details |
Introduction | ◆Electronic marketing is to 【1】products and establish customer relations by using electronic media. ◆As technology develops, marketers have 【2】 their focus of technological developments from radio to the Internet. |
Features of electronic marketing | ◆Electronic marketing is 【3】 and it allows companies to make targeted campaigns in a wide range. ◆It is 【4】 to use electronic marketing than to use other types of advertising. |
【5】 of electronic marketing | ◆Many kinds of advertisements can be used to help marketers 【6】 marketing purposes. ◆【7】 on specific Internet use habits, marketers can reach specific potential consumers on the Internet. |
◆Some advertising firms can help customers 【8】 and carry out marketing campaigns. ◆These firms follow the latest trends in marketing so that they can take a 【9】 position in the industry. | |
Conclusions | ◆Some consumers may prefer creative ways of advertising that won't irritate them. ◆It is also necessary to consider how advertising 【10】 the image of a company and its ideals. |