题目内容
Decades ago, I was one of the unhappiest men in New York. I was selling motor-trucks for a living. I didn't know what made a motor-truck run. That wasn't all: I didn't want to know. I despised (看不起）my job, I despised living in a _______furnished room filled with cockroaches (蟑螂). When I _______out for a fresh necktie, they scattered in all directions. I despised eating in dirty restaurants _______filled with cockroaches.
I came back to my lonely room each night with a sick headache _______by disappointment and bitterness. Was this life? Was this the adventure I had _______? Was this all life would ever_______to me —working at a job I despised, living with cockroaches, and eating bad food? I _______for leisure to read and to write the books I had dreamed of writing back in my college days.
I knew I had everything to gain and _______to lose by giving up the job I despised. So I quitted the work I hated and_________I had studied in the Teachers’ College, preparing to teach, I would make my living teaching adult classes in night schools. Then I would have my __________ free to read books, prepare lectures, and write novels.
What subject should I teach? As I looked back and__________my own college training, I saw that public speaking was of more __________value to me than everything else I had studied in college because it had__________out my lack of confidence and given me the courage to deal with people. It had also made__________that leadership usually favors the man who can get up and speak his mind.
Then I started teaching in night schools, where I had to show__________ results quickly. These __________didn't come for college credits. They came for one reason only: to solve problems. They wanted to stand up on their own feet and say a few words at a business meeting without fainting from__________. They wanted to call on a(n)__________custome
r without, having to walk around the block three times to get up__________. They wanted to develop self-confidence, I had to__________my students--I had to help them. By doing this, I found my true calling and happiness.
1.A. well B. cheap C. fully D. partly
2.A. sought B. reached C. stood D. set
3.A. abruptly B. barely C. probably D. properly
4.A. fed B. raised C. aroused D. followed
5.A. stepped out for B. looked forward to C. worked up to D. gone in for
6.A. happen B. cater C. mean D. see
7.A. asked B. longed C. searched D. went
8.A. everything B. anything C. something D. nothing
9.A. once B. while C. since D. after
10.A. moments B. days C. months D. years
11.A. checked B. took C. recalled D. evaluated
12.A. practical B. economical C. inner D. technical
13.A. given B. wiped C. carried D. got
14.A. essential B. solid C. clear D. simple
15.A. concrete B. accurate C. absolute D. various
16.A. salesmen B. customers C. children D. adults
17.A. disappointment B. fright C. bitterness D. depression
18.A. unique B. earnest C. regular D. tough
19.A. Interest B. hope C. courage D. expectation
20.A. assist B. organize C. lead D. motivate
阅读快车系列答案Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
1.Parachute Coconut Oil vs. V.V.D. Gold
Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
2.Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
3.Pepsi vs. Coca Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
4.Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present | ||
In the past | A technique mainly used for offering_________ | |
At present | A trick used as a means of unfair _______ | |
Unhealthy trend of the _______ of advertisement | ||
_______ | Products | Wrong _______ |
V.V.D. Gold | No product of the kind could _______it. | |
Captain Cook | Captain Cook stressed on their “free flow” when their product was put into a container. | |
Tata Salt | Tata salt warned consumers to be_______. | |
Pepsi | Too much advertisement on TV seemed to say that Pepsi was the cricketers’ _______. | |
Complan | Complan claimed that their product was much _______in ingredients. | |
Solutions | ●Only products of their own are allowed to be ________ in the advertisement. ●Stricter laws should be made to protect every producer’s and consumer’s benefits. | |