题目内容

What is the first thing you notice when you walk into a shop? The products displayed(展示)at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad,the answer is likely to be no.But while a shop’s scent may not be outstanding compared with sights and sounds,it is certainly there.And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance,via scent machines. A smell may be attractive but it may not just be used for freshening air.One sports goods company once reposed that when it first introduced scent into its stores,customers’intension to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs,scent is just as important to a brand’s success as the quality of its window displays and goods on sales.That is mainly because shopping is a very different experience to what it used to be.

Some years ago,the focus for brand name shopping was on a few people with sales assistants’disproving attitude and don’t-touch-what-you-can’t afford displays.Now the rise of electronic commerce(e-commerce)has opened up famous brands to a wider audience.But while e-shops can use sights and sounds,only bricks-and-mortar stores(实体店)can offer a full experience from the minute customers step through the door to the moment they leave.Another brand store seeks to be much more than a shop,but rather a destination.And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department,and coconut(椰子)scent in the swimsuit section.A department store has even opened a new lab,inviting customers on a journey into the store’s windows to smell books,pots and drawers,in search of their perfect scent.

1.According to the passage,what is an increasingly powerful tool in the success of some brand store?

A.Friendly assistant. B. Unique scents.

C.Soft background music D.attractive window display.

2.E-shops are mentioned in the passage to_____.

A.show the advantages of brick-and-mortar stores

B.urge shop assistants to change their attitude

C.push stores to use sights and sounds

D.introduce the rise of e-commerce

3.The underlined word“destination”in Paragraph 5 means_____.

A.a platform that exhibits goods

B.a spot where travelers like to stay

C. a place where customers love to go

D.a target that a store expects to meet

4.The main purpose of the passage is to________.

A.compare and evaluate B.examine and assess

C.argue and discuss D.inform and explain

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完形填空,阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。

There Really Was a Santa Claus

Ann worked for a big company. One of the duties of her was to go to the post office every day and the company mail. One day in December, she a beggar making himself up as a Santa Claus on the corner of the street. Each day she her coins and dropped them in his bowl. He would smile and her a Merry Christmas.

At night the temperature dropped below 0℃, but the Santa Clause stood in the cold wind. she dropped her coins into his bowl, she handed him a pair of gloves.

A week later, a(n) Santa Claus was standing there. “What happened to the other Santa Claus?” she asked. He told her, “He’s very today.” She prayed for his health.

Later that day, a colleague came into her office . “I don’t know what I’m going to do.” “What’s wrong?” she asked. “It’s my ex-husband,” her colleague , “I don’t have any money to buy my boys anything for Christmas, my ex-husband refuses to send money to them. It breaks my heart that they won’t have anything this year.” The lady her colleague, “I’m sure everything will . It’s Christmas. Believe in miracles(奇迹).”

That evening, she told her husband about her colleague’s , “I know we don’t have much money to , but I’d like to give her fifty or a hundred dollars. We’ll just get ourselves less this year. Last year we couldn’t afford to buy anything for but we still had a wonderful Christmas.” Her husband smiled, “Give her one hundred dollars. She needs it more than we do.”

She reached up and held him. Warmth spread her body. He held her and realized that there really was a Santa Claus – and he had her!

1.A. family B. job C. life D. religion

2.A. receive B. go through C. answer D. pick up

3.A. spotted B. watched C. sensed D. followed

4.A. standing B. waiting C. playing D. performing

5.A. earned B. counted C. saved D. threw

6.A. send B. wish C. offer D. tell

7.A. even B. just C. still D. yet

8.A. Although B. If C. Since D. After

9.A. honest B. new C. considerate D. strong

10.A. sad B. poor C. cold D. sick

11.A. in tears B. in shock C. in horror D. in trouble

12.A. concluded B. decided C. continued D. commented

13.A. or B. but C. so D. otherwise

14.A. reminded B. amused C. teased D. comforted

15.A. work out B. come back C. run out D. open up

16.A. message B. suggestion C. situation D. example

17.A. lend B. help C. lose D. pay

18.A. ourselves B. themselves C. us D. others

19.A. off B. to C. among D. through

20.A. relaxed B. doubted C. married D. shaped

Death is natural, but do you have any idea of the process of dying? Modern scientists divide the process of dying into two phases --- clinical or temporary death and biological death. Clinical death occurs when the vital organs, such as the heart or lungs, have ceased to function, but have not suffered permanent damage. The organism can still be revived(复活). Biological death occurs when changes in the organism lead to the “breaking up” of vital cells and tissues. Death is then unchangeable and final.

Scientists have been seeking a way to prolong the period of clinical death so that the organism can remain alive before biological death occurs. The best method developed so far involves cooling of the organism, combined with narcotic sleep. By slowing down the body’s metabolism(新陈代谢), cooling delays the processes leading to biological death.

To illustrate how this works, scientists performed an experiment on a six-year-old female monkey called Keta. The scientist put Keta to sleep with a narcotic. Then they surrounded her body with ice-bags and began checking her body temperature. When it had dropped to 28 degrees the scientists began draining blood from an artery. The monkey’s blood pressure decreased and an hour later both the heart and breathing stopped: clinical death set in. For twenty minutes Keta remained in this state. Her temperature dropped to 22 degrees. At this point the scientists pumped blood into an artery in the direction of the heart and started artificial breathing. After two minutes Keta’s heart became active once more. After fifteen minutes, spontaneous(自发的)breathing began, and after four hours Keta opened her eyes and lifted her head. After six hours, when the scientists tried to give her a penicillin injection, Keta seized the syringe and ran with it around the room. Her behavior differed little from that of a healthy animal.

1.For a person who suffers from the clinical death, _________.

A. his most important organs are damaged.

B. he still has the possibility of getting back to life.

C. he can not avoid final death.

D. he is still very much alive

2.Scientists try to make the time of clinical death longer in order to __________.

A. slow down the body’s metabolism.

B. bring vital cells and tissues back to active life.

C. cool the organism.

D. delay the coming of biological death.

3.How did the scientists put Keta into clinical death?

A. By putting her to sleep, lowering her temperature and draining her blood.

B. By surrounding her body with ice-bags and draining her blood.

C. By lowing her blood pressure and stopping her heart from beating.

D. By draining her blood, lowering her blood pressure and stopping her breathing.

4. All of the following indicate that the monkey has almost restored to her original physical state except the fact that__________.

A. her heart beat again.

B. she regained her normal breath.

C. she rejected a penicillin injection.

D. she acted as lively as a healthy monkey.

Concepts from science and nature are filled with our language’s common phrases , idioms and spoken expressions. The unbelieving expression “Well, I’ll be a monkey’s uncle” has its origin in bitter disbelief over Darwin’s writings on evolution. These colourful expressions bring spice(趣味) to our language.

Yet certain well-used phrases from science are just plain wrong! Some are obvious, yet we use them anyhow. For example, a person who acutely shakes her head and says “ A watched pot never boils” while you are waiting second after tiring second for test results to arrive or job offers to come in knows that if she sat down and watched a pot containing water on a stove over high heat for long enough, the water will eventually boil.

However, a few phrases have less obvious scientific inaccuracies. Here are a few for you to consider.

Once in a blue moon: This poetic phrase refers to something that occurs extremely rarely. A blue moon is the term commonly used for a second full moon that occasionally appears in a single month of our solar-based calendars. The problem with the phrase, however, is that blue moons are not so rare. They happen every few years at least, and can even happen within months of each other when the 29.5-day lunar cycle puts the full moon at the beginning of any month but February. The usage of “blue moon” as the second full moon in a month dates back to a 1937 Marine Farmer’s Almanac . But before that, blue moons meant something slightly different. Typically, 12 full moons occur from winter solstice to the next winter solstice, but occasionally a fourth full moon in a season could be observed . In such a case, one of the four full moons in that season was known as “blue”

Where there’s smoke, there’s fire: The phrase means that if something looks wrong, it likely is wrong. But let’s step back. Do you always have to have fire if you see smoke? Answering that first requires defining ‘fire” , Merriam—Webster’s first definition of fire is “ the phenomenon of combustion manifested in light, flame and heat”. Combustion is the chemical reaction that occurs when fuel is burned in the presence of oxygen---denying a fire any of these three things will stop the fire; attempting to start a fire without any one of the three things will be impossible. In complete combustion---what occurs when you light a gas stove--- the fire produces no smoke. However, when most materials are burned, they have incomplete combustion, which means that the fire isn’t able to completely burn all of the fuel . Smoke, then, can be considered to be a product of pyrolysis (高温分解) rather than of fire itself. You’re probably thinking---so what? To get the smoke, a fire needed to be present at some point, right? Not always.

Diamonds are forever: Thanks to the DeBeers slogan , decorating your honey’s neck, wrists and fingers with diamonds means true and timeless love. Of course, no object that you can hold in your hand can last forever. But diamonds have a special reason for being incapable of timelessness. Without the extreme pressures of the deep Earth where they formed, a diamond will slowly turn back into graphite(石墨), which is why the older a diamond is, the more inclusions it’s likely to have.

What common phrases push your buttons when viewed under the microscope of science? Are you curious about the hidden knowledge of some “ big” phrases ? Or perhaps you have the ability to uncover the secret of some unscientific phrases? Let us know!

1.According to the passage, the blue moon _________.

A. appears at the beginning of a month

B. gains its modern meaning before 1937

C. presents itself quite frequently sometimes

D. can never be seen by people in February

2.What can be concluded from the passage?

A. the older a diamond is, the more valuable it’s likely to be.

B. Fire is not necessarily causing smoke

C. Smoke is a product of complete combustion

D. the less obvious scientific inaccuracies of some phrases make them more useful

3. The underlined phrase “push your buttons” in the last paragraph means “_______”.

A. impress you a lot B. frighten you much.

C. surprise you greatly D. make you lose your interest

4. The author’s attitude towards the scientific inaccuracies of the phrases is ________.

A. indifferent B. objective

C. critical D. favourable

阅读下面短文,掌握其大意,从每题所给的A、B、C、D四个选项中,选出最佳选项,并在答题卡上将该项涂黑。

Life becomes easier when you learn to accept an apology you never got. I’ve always tried to keep my ________ from people who are rude, aggressive and mean. But sometimes we ________ become tied to people who might not have our best ________ at heart.

Last summer, I became involved with a(n) ________ coworker who was at a bad spot in his life. I had a lot of________ for him and decided to help him ________ this tough time, so I tried my best to ________ his rudeness when he lost his temper. However, just like a swimmer drowning in a pool, he grabbed on and ended up drowning me when I reached out and tried to ________ him. His rudeness gradually was out of ________ . One night, when I got up to get a glass of water, he started yelling at me to get back into my bedroom. I did as I was told but I was not happy about it. He ________ my shift in mood and asked what was wrong. But when I told him his behavior toward me was ________ and that I was very hurt by the way he had treated me, he was ________ . He could not understand his actions had ________ impacted me. He told me he didn’t have anything against me that there was no need for me to ________it. I used examples from his life of things that had hurt him and then tried to make the ________ that the same things also made me ________ . I said, “ I always treat you with compassion, patience and understanding, but you haven’t treated me with ________ respect.” He was silent after listening to my words. What I had said might ________ him.

People only change if they want to change. I didn’t know whether he would shift his ________or not in the future, but I would continue to________ him through my patience, understanding and kindness.

1.A. difference B. distance C. pressure D. absence

2.A. luckily B. expectantly C. unwillingly D. unavoidably

3.A. decisions B. performances C. interests D.consequences

4.A. co-operative B. kind-hearted C. easy-going D. bad-tempered

5.A. advice B. sympathy C. permission D. selection

6.A. get across B. get out of C. get through D. get off

7.A.control B.tolerate C. criticize D. explain

8.A.rescue B. persuade C. entertain D. drag

9.A. practice B. action C. control D. danger

10.A. forgave B. ignored C. understood D. noticed

11.A. unacceptable B. appropriate C. unnecessary D. traditional

12.A. surprised B. scared C. anxious D. shamed

13.A. properly B. directly C. deliberately D. equally

14.A. accept B. doubt C. refuse D. mind

15.A. summary B. analysis C. comparison D. expectation

16.A. upset B. unfriendly C. puzzled D. selfish

17.A. promised B. deserved C. proven D. intended

18.A. annoy B. satisfy C. touch D. inspire

19.A. ambition B. involvement C. requirement D. perspective

20.A. convince B. trust C. praise D. comfort

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