When Johnson called again, the manager received him very politely. “That is a most remarkable oil you brought us, Mr Johnson,” he said. Johnson nodded his smooth, dark head. That was something he knew very well. “I’ve never seen anything like it,” the manager admitted. Johnson nodded again. “No?” he said politely. Then he added, “But I think you will, sir. A very great deal of it.” He appeared to think for a moment. “I think you will find it will be on sale seven, perhaps, eight years from now.” He smiled.

The manager thought that was uncertain. He said, “It is better than our fish oils. I admit that.” “So I am told, sir,” agreed Johnson.

“Have you any plans to produce it yourself, Mr Johnson?”

Johnson smiled again. “Would I be showing it to you if I had?”

“We might add some chemicals to one of our own fish oils,” said the manager.

“It would be expensive to do that, even if you could.” Johnson said gently. “Besides,” he added, “I am told that this oil will be much cheaper than your best fish oils. Cheaper than any vegetable oil, in fact.”

“Perhaps,” said the manager. “Well, I suppose you want to make an arrangement, Mr Johnson, Shall we discuss it?”

“Of course,” said Johnson. “There are two ways of dealing with a situation of this sort. The usual one is to prevent it altogether or at least to delay it as long as possible. That is, of course, the best way,” The manager nodded. He knew plenty about all that.

“But I am so sorry for you, because, you see, that is not possible this time.” The manager had his doubts, but all he said was an inquiring(asking), “Oh?”

“The other way,” continued Johnson, “is to produce yourself before the trouble starts.”

The manager thought of adding chemicals to the fish oil to make it ________.

A. cheaper than the new oil          B. more quickly

C. more expensive                       D. as good as the new oil

Johnson’s new oil would be ________.

A. more expensive than fish oil, but better

B. less expensive, and better

C. less expensive, but not good

D. more expensive, and not so good

Johnson expressed his regret that the manager ________.

A. could not stop the new oil being made

B. would never know how to make it

C. had spent a lot of money on it

D. didn’t know enough about it

Johnson showed his new oil to the manager because he wanted ________.

A. to produce it himselfB. to prevent it being produced

C. to be paid not to produce it  D. the manager to produce it

Most people hate change, which is sad since we often go through intense changes in life. And for some of us, even the smallest changes can upset our day. So the question is: Why do most of us find making adjustments to our lives so hard?
Fear of change is nothing new. Over a century ago, the Parisians were unhappy over a particular addition to their city: the Eiffel Tower. In fact, the citizens were so angry about the plans for the tower that they protested its construction. As strange as it may seem, their anger was completely natural. They were given no choice about the huge change that was going to be made, so they became angry.
But we get upset over changes even when we do have a say in the matter and think about them carefully. Changes are brought about every day by the decisions we make: which school to attend, which job to take, whom to marry. Voluntary changes also make most of us uneasy because we don’t know how those changes will affect our future.
People have discovered that the key to overcoming the fear and anger associated with change is to be flexible(可弯曲的). When they are flexible, people can adapt to new situations more easily. Being flexible is especially important in the 21st century as technology makes change occur faster than ever before. Those who oppose change, especially with technology in the workplace, may find themselves out of a job.
When change comes, and you have no choice but to face it, embrace it. A positive attitude helps a lot. In fact, the change may turn out to be the best thing for you. That new job you got may end up being much better than your old one. You may make the best friends of your life in the new city you moved to. Don’t merely focus on how you feel about change; instead decide to accept the change. The change is the reality, and it’s up to you whether the change will be a success or a failure. You never know – your next change may be your life’s Eiffel Tower!
【小题1】Why did the building of the Eiffel Tower make the Parisians unhappy?

A.Because they didn’t like the design of the Eiffel Tower.
B.Because they couldn’t avoid accepting the Eiffel Tower.
C.Because it was no use building the Eiffel Tower.
D.Because the Eiffel Tower seemed strange.
【小题2】According to the passage, it can be inferred that what won’t disturb us are _____________.
A.the changes that have agreement with one’s will
B.the small changes we meet in our daily life
C.the changes whose effect we can predict and control
D.the changes that we discuss or consider thoroughly
【小题3】How should we overcome negative emotions that the changes bring?
A.We are not supposed to face the changes and let them alone.
B.We should actively accustom ourselves to the new circumstance.
C.We should not take the changes seriously and avoid them as much as possible.
D.We should know that the changes merely bring us bad influence.
【小题4】What does the underlined sentence in the last paragraph mean?
A.The change will probably make you fail like the Eiffel Tower.
B.The change is like the Eiffel Tower which is not good for our future life.
C.Your future life is never known just like the Eiffel Tower unknown to the Parisians.
D.Your future life is likely to be a great achievement due to the change.
【小题5】 What is the best title for the passage?
A.The Psychology of ChangeB.The ways to Overcome the Fear
C.Changes That Disturb UsD.The Bad Effect of Changes

Fun is, in fact, a word heard far more frequently in families today than in the past, when "duty'' and "responsibility" were often the words used.
Parents today are more youthful in appearance and attitudes. Their clothes and hair-styles are more casual, helping to bridge the divide. Those who are athletically inclined also enjoy Rollerblading, snowboarding, and rock-climbing with their children.
For the past three years, Kathy and Phil Dalby have spent at least one evening a week at a climbing gym with their three children. "It's great to be able to work together," Mrs Dalby says. "We discuss various climbs and where the hard parts are. Sometimes that leads to other Conversations. We're definitely closer."
A popular movement of parent effectiveness training in the 1970s has helped to reshape generational roles. The philosophy encourages children to describe their feelings about various situations. As a result, says Robert Billingham, a family-studies professor at Indiana University, "Parents and children began talking to each other in ways they had not before."
On the plus side, he adds, these conversations made parents realize that children may have important thoughts or feelings that adults need to be aware of.
But Professor Billingham also sees a downside: Many parents started making decisions based on what their child wanted. "The power shifted to children. Parents said, 'I have to focus on making my child happy', as opposed to 'I have to act as a parent most appropriately'."
Other changes are occurring as the ranks of working mothers grow.  Time-short parents encourage children's independence, making them more responsible for themselves. "They'll say, 'We trust you to make the right decisions' (whether they're ready to assume the responsibility or not) ,"says Billingham.
The self-esteem movement of the past quarter-century has also affected the family dynamics (原动力). Some parents worry that if they tell their child no, it will hurt the child's self-esteem.
【小题1】What's the trend in parent-child relationship mentioned in the passage?

A.Parents are chasing after fashion and ignoring the feelings of their children.
B.More parents and children are sharing the same enthusiasm for a certain sport.
C.Parents are taking more responsibility and setting more limits for their children.
D.The generation gap is narrowing and parents are respecting their children's thoughts more.
【小题2】Which of the following has NOT contributed to the change in the parent-child relationship?
A.Younger parents.B.Parent effectiveness training.
C.More working mothers.D.The self-esteem movement.
【小题3】What's Billingham's attitude towards parents who make children more responsible for themselves?
A.He supports them.B.He admires them.
C.He disagrees with them.D.He thinks they're unreasonable.
【小题4】What will probably be discussed following the last paragraph?
A.The effect of more working mothers on children' s education.
B.The benefits of the new relationship between parents and children.
C.The importance of self-esteem and ways to develop children's self-esteem.
D.The risks of setting no rules and some suggestions on how to have a balanced attitude.
【小题5】What's the best title for the text?
A.Parents and Children as Friends.B.Parents and Professors as Debaters.
C.Growing Mutual Understanding.D.Disappearing Responsibility.

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here major types of media used in advertising.
Television
Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.
Newspapers
Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty (忠诚) from local readers.
Radio
Advertising on radio continues to grow. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Radio provides a way for advertisers to communicate with audience members at all times or the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.
Magazines
Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous (具有共同特点的). If you read Sports Illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.
Out-of-home advertising
Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.
Internet
As consumers become more comfortable with online shopping, Internet advertising will play a more prominent (显著的) role in organizations’ advertising in the near future. The challenge to Internet advertisers is to create ads that audience members remember.

Fun is, in fact, a word heard far more frequently in families today than in the past, when "duty'' and "responsibility" were often the words used.

Parents today are more youthful in appearance and attitudes. Their clothes and hair-styles are more casual, helping to bridge the divide. Those who are athletically inclined also enjoy Rollerblading, snowboarding, and rock-climbing with their children.

For the past three years, Kathy and Phil Dalby have spent at least one evening a week at a climbing gym with their three children. "It's great to be able to work together," Mrs Dalby says. "We discuss various climbs and where the hard parts are. Sometimes that leads to other Conversations. We're definitely closer."

A popular movement of parent effectiveness training in the 1970s has helped to reshape generational roles. The philosophy encourages children to describe their feelings about various situations. As a result, says Robert Billingham, a family-studies professor at Indiana University, "Parents and children began talking to each other in ways they had not before."

On the plus side, he adds, these conversations made parents realize that children may have important thoughts or feelings that adults need to be aware of.

But Professor Billingham also sees a downside: Many parents started making decisions based on what their child wanted. "The power shifted to children. Parents said, 'I have to focus on making my child happy', as opposed to 'I have to act as a parent most appropriately'."

Other changes are occurring as the ranks of working mothers grow.  Time-short parents encourage children's independence, making them more responsible for themselves. "They'll say, 'We trust you to make the right decisions' (whether they're ready to assume the responsibility or not) ,"says Billingham.

The self-esteem movement of the past quarter-century has also affected the family dynamics (原动力). Some parents worry that if they tell their child no, it will hurt the child's self-esteem.

1.What's the trend in parent-child relationship mentioned in the passage?

A.Parents are chasing after fashion and ignoring the feelings of their children.

B.More parents and children are sharing the same enthusiasm for a certain sport.

C.Parents are taking more responsibility and setting more limits for their children.

D.The generation gap is narrowing and parents are respecting their children's thoughts more.

2.Which of the following has NOT contributed to the change in the parent-child relationship?

A.Younger parents.                        B.Parent effectiveness training.

C.More working mothers.                   D.The self-esteem movement.

3.What's Billingham's attitude towards parents who make children more responsible for themselves?

A.He supports them.                      B.He admires them.

C.He disagrees with them.                  D.He thinks they're unreasonable.

4.What will probably be discussed following the last paragraph?

A.The effect of more working mothers on children' s education.

B.The benefits of the new relationship between parents and children.

C.The importance of self-esteem and ways to develop children's self-esteem.

D.The risks of setting no rules and some suggestions on how to have a balanced attitude.

5.What's the best title for the text?

A.Parents and Children as Friends.            B.Parents and Professors as Debaters.

C.Growing Mutual Understanding.            D.Disappearing Responsibility.

 

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