The words of Gandhi, Einstein and other great thinkers are to be quoted in service announcements on London’s Underground.

Transport for London has asked Turner Prize-winning artist Jeremy Deller to edit a list of mottos to be used by tube drivers.Gandhi’s “there is more to life than increasing its speed” and the artist Cezanne’s “we live in a rain-bow of chaos” are among the quotes.Deller hopes they will make passengers’ journeys a bit more thought-provoking(发人深省的).

Deller’s original plan was to abolish all public announcements for a day.“It makes me feel annoyed,” he said.“It’s like some psychological warfare(战争 ) on the passengers.”

But his idea was refused by the manager of Transport for London, who instead agreed to the plan of replacing some announcements with something more human and attractive.

Sally Shaw, who is running the scheme for Transport for London, says it is part of an attempt to improve day-to-day interaction and rely less on automated announcements.

“I think everyone has their own little philosophy on their journeys.And if we can get more of that out in the air, that would be great,” she said.

 Susy Wells, one of the drivers to test the idea out on the London Underground, is also enthusiastic about it.

She said, “I like to make my own announcements and it’s nice to get passengers to think as well.”

What’s more, some quotes are helpful to the drivers.They help the passengers become more understanding about the drivers’ work.

The quotes such as Thomas Fuller’s “a stumble(绊脚) may prevent a fall” are popular for helping explain why a little inconvenience was sometimes necessary to keep the system safe.

53.The underlined phrase “tube drivers” probably means______.

     A.taxi drivers    B.subway drivers             C.truck drivers   D.bus drivers

54.Why did Deller want to abolish all public announcements on the underground?

     A.Because they cause a war among passengers.

     B.Because the public announcements make Deller tired.

     C.Because the public announcements are dull.

     D.All public announcements are not suitable for the passengers.

55.The reason why the sayings are to be quoted on London’s Underground is ______.

     A.that everyone has their own life motto

     B.that sayings are believed to be more human and attractive

     C.that sayings can help develop spiritual civilization in London

     D.that saying can make drivers think more

56.The best title of this passage would be _____.

     A.Changes on London’s Underground

     B.Culture on London’s Underground

     C.Some Quotes Seen on London’s Underground

     D.Introduction to London’s Underground

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

"I can't believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.

They leave and you go over to see this incredible sweater; It's-nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls look really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.

Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation-consumers between the age of 18 and 34.It is a golden group. They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to "perform" in bars and other places where young adults go.Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative."Look at traditional advertising.Its effectiveness is decreasing."

However, one might ask what exactly is "real" about young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don't know when a conversation you overhear is just a performance.

1.T'he two attractive young women were talking so that they could_____.

A.get the sweater at a lower price                       B.be heard by people around

C.be admired by other shoppers                          D.decide on buying the sweater

2.Lorenzo Bertolla is ______.

A.a very popular male singer                               B.an advertising agency

C.a clothing company in Rome                            D.the brand name of a sweater

3.Which of the following can be inferred from the passage?

A.The two girls are in fact employed by the Lorenzo Bertolla Company.

B.The MTV generation tends to be more easily influenced by ads.

C.Traditional advertising is becoming less effective because it's too direct.

D.Undercover marketing will surely be banned soon by the government.

4.Which of the following would be the best title for the text?

A.Two Attractive Shoppers                                B.Lorenzo Bertolla Sweaters

C.Ways of Advertising                 D.Undercover Marketing

 

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