You're in a department store and you see a couple of attractive young women looking at a sweater.You listen to their conversation:

“I can't believe it-Lorenzo Bertolla! They are almost impossible to find.Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”

They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group.They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to “perform” in bars and other places where young adults go.Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising.Its effectiveness is decreasing.”It is true, because everyone knows an ad is trying to persuade you to buy something.However, you don't know when a conversation you overhear is just a performance.

1.The two attractive young women were talking so as to ________.

A. get the sweater at a lower price

B. be heard by people around

C. be admired by other shoppers

D. decide on buying the sweater

2.Lorenzo Bertolla is ________.

A. a very popular male singer

B. an advertising agency

C. a clothing company in Rome

D. the brand name of clothes

3.What can we infer from the passage?

A. Traditional advertising will soon disappear in the market.

B. The MTV generation tends to be more easily influenced by all kinds of ads.

C. That traditional advertising is too direct may lead to its decreasing effectiveness.

D. Undercover marketing will surely be banned soon by the government.

4.Which of the following would be the best title for the passage?

A. Two Attractive Shoppers

B. Lorenzo Bertolla Sweaters

C. Undercover Marketing

D. Ways of Advertising

完形填空(共20小题;每小题1分,满分20分)

If you ever feel as if you are being knocked about by life, think about the amazing bird called the Water Ouzel. I can’t imagine this waterbird knows what it is to have a day. The little creature is often found living next to waterfalls and rivers rushing fast. And however threatening the weather, however the water, in snow and rain, the tough and cheerful Water Ouzel can be chirping and singing. What's more, while the of most songbirds, however melodious in warm weather, fall over long winter months, the hearty Water Ouzel on through all seasons and every kind of . I have to wonder: does this little creature know anything I don't?

It's as if the knows that every violent storm will eventually sunshine; every dark night will finally fade into . And isn't it true? Even our bleakest and stormiest times do not forever. Like the poor man in the cement mixer(混凝土搅拌机), there is almost always an end to the .

As the incredible humanitarian novelist Harriet Beecher Stowe said, “ you get into a tight place and everything you till it seems as though you could not hold on a minute longer, never give up then, for that is just the place and time that the tide will .” I have had that more times than I can remember.

Maybe this is one of those days you feel as if you are the cement mixer. If so, do you need to a little longer?

1.A. dull B. long C. bad D. wonderful

2.A. violent B. distant C. calm D. slow

3.A. deep B. cold C. clear D. dirty

4.A. recorded B. kept C. taught D. heard

5.A. sizes B. colors C. voices D. shapes

6.A. silent B. sleepy C. ill D. deaf

7.A. lives B. sings C. survives D. flies

8.A. time B. river C. music D. storm

9.A. bird B. novelist C. man D. farmer

10.A. take place of B. get away from C. give way to D. catch up with

11.A. dawn B. dusk C. noon D. night

12.A. come B. last C. stay D. go

13.A. concerned B. cared C. complained D. puzzled

14.A. party B. story C. trouble D. day

15.A. when B. because C. although D. whether

16.A. takes in B. goes against C. gets over D. cuts off

17.A. end B. go C. rise D. turn

18.A. experience B. memory C. idea D. sight

19.A. beside B. on C. in D. with

20.A. take up B. hold on C. put off D. bring in

My first visit to Angkor Wat was in 1980. The country had been at war for many years and the temple was deserted and falling to pieces. Plants were growing out of the roofs, and trees were growing in the courtyards.

Today, the temple is the scene of a busy repair programme. A team of 15 Indian experts are organizing a workforce of 400 Cambodians, most of them women, who are cleaning, repairing and rebuilding parts of this temple.

As I walked through the courtyards, I noticed the Cambodian women devote hours to cleaning carefully a tiny area of stone. Boards are laid down to protect the precious painted stones while the repair work is going on. There are very few machines and little heavy equipment. Workers carry building materials in buckets at the end of long poles. Piles of stones lie in a corner of the courtyard, waiting to be replaced.

The work of cleaning the stones is watched over by three Indian chemists. It is a very slow task. First they clean the stones with brushes using buckets of a weak chemical. Then gaps between the stones are filled in. Finally another material is painted onto the stones which will protect them from water forever.

Work starts every day at 7 a. m. and goes on until late afternoon six days a week, with a break at midday.

Evening is the best time to visit the temple, after the tour groups have left. As the sun sinks lower, shadows spread across the courtyard. After sunset, the sky turns pink. The grey stone towers take on a golden colour before turning pink. Nowhere else in the world can there be such a quiet, beautiful place.

1.This passage mainly tells__________

A. the poor look of the temple Angkor Wat in 1980.

B. the history of the temple Angkor Wat

C. the repair work being done to the temple Angkor Wat

D. the difficulty in the repair work

2.According to the author, which of the following plays the least important role in the repair work?

A. The women workers. B. The Indian workers

C. Machines D. Skilled workers

3.The underlined sentence “the temple was deserted” possibly means that________

A. there was no one in the temple and it was in a poor state

B. the temple was built on desert and nobody noticed it

C. the temple was very old with a long history

D. the temple was repaired by the Cambodians, most of whom women

4.To clean the stone, how many steps should be followed?

A. Tow B. Three

C. Four D. Five

At thirteen, I was diagnosed(诊所) with kind of attention disorder. It made school difficult for

me. When everyone else in the class was focusing on tasks, I could not.

In my first literature class, Mrs.Smith asked us to read a story and then write on it, all within 45

minutes. I raised my hand right away and said,“Mrs.Smith, you see, the doctor said I have attention problems. I might not be able to do it.”

She glanced down at me through her glasses, “you are no different from your classmates, young man.”

I tried, but I didn’t finish the reading when the bell rang. I had to take it home.

In the quietness of my bedroom, the story suddenly all became clear to me. It was about a blind person, Louis Braille. He lived in a time when the blind couldn’t get much education. But Louis

didn’t give up. Instead, he invented a reading system of raised dots 点), which opened up a whole new world of knowledge to the blind.Wasn’t I the “blind” in my class, being made to learn like the “sighted” students? My thoughts spilled out and my pen started to dance. I completed the task within 40 minutes. Indeed, I was no different from others; I just needed a quieter place. If Louis could find his way out of his problems,

why should I ever give up?

I didn’t expect anything when I handed in my paper to Mrs.Smith, so it was quite a surprise when it came back to me the next day- with an“A” on it. At the bottom of the paper were these words:“ See what you can do when you keep trying?”

1.The author didn’t finish the reading in class because.

A. He was new to the class B. He was tired of literature

C. He had an attention disorder D. He wanted to take the task home

2.What do we know about Louis Braille from the passage?

A. He had good sight B. He made a great invention.

C. He gave up reading D. He learned a lot from school

3.What is the main idea of the passage?

A. The disabled should be treated with respect.

B. A teacher can open up a new world to students.

C. One can find his way out of difficulties with efforts.

D. Everyone needs a hand when faced with challenges.

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网