It’s rare that you see the words “shyness” and “letter” in the same sentence.After all,the common viewpoint is that those outgoing and sociable guys make great public speakers and excellent networkers and that those shy people are not.A survey conducted by USA Today referred to 65 percent of executives who believed shyness to be a barrier to leadership.Interestingly,the same article stresses that roughly 40 percent of leaders actually are quite shy—they're just better at adapting themselves to situational demands.Bill Gates,Warren Buffet and Charles Schwab are just a few "innies".

Unlike their outgoing counterparts who are more sensitive to rewards and risk-taking,shy people take a cautious approach to chance.Rather than the flashy chit-chat that defines social gathering,shy people listen attentively to what others say and absorb it before they speak.They're not thinking about what to say while the other person is still talking,but rather listening so they can learn what to say.Along the same lines,shy people share a common love of learning.They are intrinsically(内在地) motivated and therefore seek content regardless of achieving an outside standard.

Being shy can also bring other benefits.Remember being in school and hearing the same kids contribute,until shy little Johnny,who almost never said a word,cut in?Then what happened? Everyone turned around to look with great respect at little Johnny actually talking.This is how shy people made good use of their power of presence: they "own" the moment by speaking calmly and purposefully,which translate to a positive image.

Shyness is often related to modesty.Not to say that limelight-seekers aren't modest,but shy people tend to have an accurate sense of their abilities and achievements.As a result,they are able to acknowledge mistakes,imperfections, knowledge gaps and limitations.

Since shy people have a lower sensitivity to outside rewards than outgoing ones,they're more comfortable working with little information and sticking to their inner desires.Shy people are also more likely to insist on finding solutions that aren't primarily apparent.Don't believe me?Maybe you'll believe Albert Einstein,who once said,"It's not that I'm so smart,it's that I stay with problems longer."Obviously,finding certainty where uncertainty is typically popular is a huge plus for any successful person.

The myth that shy people are less effective leaders than their outgoing fellows is just a misunderstanding.Make wise use of your personality strengths to lead your business no matter what side of the range you fall on.

1.We can learn from Paragraph 2 that_______.

A. shy people are sensitive to rewards

B. shy people care more about content

C. outgoing people are more careful about chances

D. outgoing people consider what to learn while listening

2.The example of Johnny shows______.

A. shy people are likely to be modest

B. hardworking students speak little in public

C. some students keep silent on purpose at school

D. shy people may have an advantage in discussion

3.We can learn from the underlined sentence in Paragraph 5 that______.

A. shyness results in success

B. shyness contributes to popularity

C. outside reward leads to insistence

D. uncertainty counts more than certainty

4.The author supports his ideas mainly by______.

A. giving definitions and presenting research results

B. explaining problems and providing solutions

C. quoting authorities and making evaluations

D. making contrasts and gibing examples

Gold Coast family holidays are always great fun whether you are from Australia or from abroad. There are beautiful beaches, adventure parks, nature parks and so much more.

There are so many sights to see here. It is a pity to drive in a car and you'll miss a great part of it. Australia is home to many animals and birds that can only be seen when moving slowly and going into the areas that they live.

When you are on a bicycle, you have the advantage of being able to stop whenever you want to see an interesting animal or bird that you have never seen before. It is a quieter mode(方式) of transportation as well, so you might even be able to take a picture. When you are on the beach, you can breathe that clean air and view the beauty of the water and sand. It is a totally different experience from either simply sunbathing or passing it in a car.

There are many choices of hiring a bicycle to experience the Gold Coast attractions. There are stores that will fit a bike perfectly to your size. These bikes for both adults and children are in many styles and colors to please any taste. If you have ever wanted to try a tandem bike (双人单车), now is your chance, because they have those too.

A bicycle hire on Gold Coast is something that everyone should try at least once. This is a wonderful chance for anyone who likes to cycle and it is also a cheap way to travel with your family.

1.You'd better not drive in a car on Gold Coast because  .

A. you will break the traffic rules

B. you will cause much noise

C. you can't enjoy the beautiful sights well

D. you can't drive into some parks

2.The following advantages of hiring bikes are mentioned EXCEPT that  .

A. you can take photos of animals

B. it is a cheap way of traveling

C. you can get a clearer sight of animals

D. it is a good way to do sunbathing

3.What is paragraph 4 mainly about?

A. How to hire bikes on Gold Coast.

B. What kinds of bikes there are in stores.

C. What bikes are the most popular.

D. Who can hire bikes on Gold Coast.

4.What's the author's attitude towards a bike hire on Gold Coast?

A. He supports it very much.

B. He thinks it's a personal choice.

C. He doesn't like this way of traveling.

D. He thinks it's only good for adults.

Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

1.Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

2.Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

3.Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

4.Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

Comparison of the past and the present

In the past

A technique mainly used for offering_________

At present

A trick used as a means of unfair _______

Unhealthy trend of the _______ of advertisement

_______

Products

Wrong _______

V.V.D. Gold

No product of the kind could _______it.

Captain Cook

Captain Cook stressed on their “free flow” when their product was put into a container.

Tata Salt

Tata salt warned consumers to be_______.

Pepsi

Too much advertisement on TV seemed to say that Pepsi was the cricketers’ _______.

Complan

Complan claimed that their product was much

_______in ingredients.

Solutions

●Only products of their own are allowed to be ________ in the advertisement.

●Stricter laws should be made to protect every producer’s and consumer’s benefits.

If your child has mobile Internet access, it will be more difficult to monitor(监督) and control his or her Internet use. Kids are turning to the Internet for everything from hanging out with friends to shopping, which makes it harder for parents to keep track of their online activities. Fortunately, there are many choices for controlling what your kids see on their computers, laptops, and mobile devices.

Content blockers and filters are great tools to use for younger kids. They allow you more control over where they go and what they do online. A content blocker can block some unhealthy websites or limit a child's search to the kind of sites. A content filter can scan sites and pictures and block those sites that contain certain words, key phrases, or content.

Consider tracking software for older teenagers. This software enables you to see which sites your children have visited, tracking their paths online. This tool gives young people more freedom to explore the Internet, but it also allows you to check that they are using the Internet responsibly. Let your teenagers know that you trust them, but that you will be regularly checking that they are visiting appropriate sites online.

Even if you use content blockers, filters, and trackers, you know that a lot of kids figure out ways to get around these, so it's important to remain alert (警惕的). Remember that not all adult sites can be identified by blocker, filter, or tracker software. That's why it's important to talk to your kids about what to do when something inappropriate or scary comes up. Nothing can replace involvement and supervision (监督) by adults. Keep monitoring how your kids use the Internet on a regular basis without getting into the role of Internet traffic police.

1.What is the passage mainly about?

A. More and more kids have mobile Internet access.

B. Some choices for monitoring and controlling kid's Internet use.

C. It is difficult to monitor and control kid's Internet use.

D. Kids are turning to the Internet for everything.

2.How should parents monitor and control younger kids' Internet use?

A. With tracking software.

B. With tracking software and content blockers and filters.

C. With content blockers and filters.

D. With filters and trackers.

3.The 3rd paragraph is about

A. how to monitor and control older teenagers' Internet use

B. how to monitor and control younger kids' Internet use

C. tracking software

D. content blockers and filters

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