Instagram is a fast.beautiful and fun way to share your life with friends and family．Take a picture or video.choose a filter to transform its look and feel．and then post to Instagram-it's that easy� 题目和参考答案——青夏教育精英家教网—

题目内容

16．Instagram is a fast，beautiful and fun way to share your life with friends and family．Take a picture or video，choose a filter to transform its look and feel．and then post to Instagram-it's that easy．You can even share to Facebook，Twitter and more．It's a new way to see the world．So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks．
I always thought people's taking pictures of their food was kind of silly，but at this new pop-up restaurant in the UK，I'd probably do it too．"The Picture House"is the world's first pay-by-photo restaurant．You order，click a photo of the food，share on Instagram and eat for free!
The restaurant belongs to frozen food giant（巨人）Birds Eye，who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online．They conducted a survey and found out that more than half of the British population regularly took pictures of their meals．So they realized it was a better way to advertise their new dining range．
The pop-up diner was open in Soho，London for three days in May，and is now moving to other    major UK cities．They serve two-course meals that customers don't have to pay for，if they photo and Instagram it．
The restaurant is a part of Birds Eye's"Food for Life"campaign，a new marketing project that  aims at changing the way people look at frozen food．"Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special，"said marketing director Margaret Jobling．
The reaction to the Picture House has been great so far And the pay-by-picture concept has  proven to be an effective way．Alternative payment methods are actually gaining popularity among a lot of businesses．Last year in a cafe in Germany customers pay by how much time they spend there，not by what they eat．

24．Instagram probably isA．
A．a program used to share photos
B．a campaign of"Food for Life"
C．a restaurant free of charge
D．a new marketing project
25．What's the author's attitude to this new trend？B
A．Confused
B．Interested
C．Opposed
D．Unconcerned
26．"The Picture House"encourages sharing photos of its food toC．
A．raise the price of frozen food
B．create a new social media trend
C．attract more customers
D．reward the regular customers
27．Which of the following can serve as the best title for the passage？D
A．Food for Life
B．The Pop-up Diner
C．No Need to Pay
D．Pay by Picture．

分析本文是一篇说明文，主要介绍了英国一家餐厅运用了时下最流行的照片分享软件来招揽顾客，顾客只要上传餐厅食物的照片到软件上，就可以免单，这家餐厅所属的公司通过对人们日常生活的观察，结合自身产业推出的营销策略深受大家喜爱，实践证明这个策略非常成功．

解答 24．A   主旨大意题．纵观全文可知，本文讲的是英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例，故选A．
25．B   细节理解题．根据第二段中的"but at this new pop-up restaurant in the UK，I'd probably do it too"可知，作者认为如果有这样的餐厅出现，他也会拍照上传照片的，说明作者对此是感兴趣的，故选B．
26．C   细节理解题．根据第三段中"So they realized it was a better way to advertise their new dining range"可知，他们意识到想要拓宽餐厅的业务范围，吸引更多的顾客，故选C．
27．D   推理判断题．根据本文的主旨大意可知，本文讲的是英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例，人们只要拍照上传餐厅食物就可以获得免单，即全文主要是围绕"Pay by Picture"这一主题展开的，故选D．

点评解答细节理解题时，一个常用的方法就是运用定位法，即根据题干和选项中的关键词从原文中找到相关的句子，与选项进行比较从而确定答案；推理判断题既要求学生透过文章表面文字信息推测文章隐含意思，又要求学生对作者的态度、意图及文章细节的发展作正确的推理判断，力求从作者的角度去考虑，不要固守自己的看法或观点．