Chinese e-commerce websites fail to pay more attention to older consumers, says a news report.

There’s been a thought that younger consumers have been the driving force of online buying. That may not be the case. According to a statement from Alipay, the average expenditure (支出) of Alipay users born before the 1960s was 31,000 yuan in 2012, much higher than 14,000 yuan of those born after the 1980s. It shows that online shopping has become a key part of people’s daily consumption, for both young and old.

Besides shopping, people pay bills such as water bill, electricity bill, and credit card repayment online. The middle-aged and senior consumers are also participating in that consumption revolution.

Liu Chen, 56, said that his online expenditure in 2014 was over 50,000 yuan, about half of the total annual expenditure. He always pays his telephone bill online. Clothes, electrical appliances and kids’ snacks are the main items he purchases online.

Liu’s shopping strategy is to find something good online first, then go to shops to check it out, and finally buy it online because it is cheaper. As quality concerns him, Liu only buys items that come with a guarantee.

Stories such as those from Liu are representative of millions of middle-aged and older Chinese, which show the great potential of the aged in the Chinese consumption market. Yet, the market seems not to be valued as it should be.

Some Chinese e-commerce websites such as jd. com, dangdang. com and amazon. cn don’t have a category for goods for the elderly on their main pages. Alibaba’s platform does have one, but the goods in it are not as abundant as other categories. Moreover, Taobao’s category is not really designed for elders, but their children.

Despite the seeming lack of commitment to older consumers, the Chinese market for the elderly is clearly huge, and e-commerce websites should take great efforts to develop it.

1.The data in Paragraph 2 is used to prove that ________.

A. young people have learned to save money

B. older people are crazy about online shopping

C. young people are the driving force of online shopping

D. both the young and the old have contributed to online shopping

2.According to the passage, Liu Chen mainly spends money online on _______.

a. buying clothes

b. paying the telephone bill

c. paying the electricity bill

d. buying electrical appliances

A. a, b, c B. a, b, d C. b, c, d D. a, c, d

3. Liu Chen chooses online shopping mainly because of its ________.

A. low price B. convenience

C. great potential D. quality guarantee

4.Which is the best title of the passage?

A. Online shopping

B. Older consumers in e-commerce

C. Chinese e-commerce

D. Huge e-commerce market for the elderly

It is amazing to note that the Internet is still such a new device,and yet it is one of the fastest and most powerful media tools. But think about it for a moment. On the Internet,a big online company can be run by only two guys in their garage. So it is only reasonable then,that people shopping online would be a little leery of the security levels.

Internet giants such as Microsoft knew consumer confidence was the key to getting virtual(虚拟的) shopping off the ground,and they work hard to make people feel safe to shop online.

Credit card companies,too,quickly saw the potential for online shopping,and have installed things like online shopping insurance for people. If you ever have a problem with your online credit purchases,many credit card companies will happily refund(退还) your money and then set their claws on the company that wronged you. Now that’s buying power!

There are other bonuses for online shoppers,of course. No line?ups,for one. No annoying mall shopping carts with broken wheels and kids crying because their parents won’t get them what they want.

When shopping online,consumers can sit down,have a coffee,and wear their slippers,not having to worry about their hair or parking,and just clicking through sale after sale. Comparison shopping couldn’t be any easier. And thanks to courier companies(快递公司) getting in on the act,you never need to wait longer than a day or two to get those all important purchases delivered right to your door.

No wonder so many companies are shaking their heads at traditional advertising and instead looking to the“virtual” world to attract online shoppers.

1.What’s the meaning of the underlined word “leery” in the first paragraph?

A. confident

B. doubtful

C. hopeful

D. disappointed

2.Consumer confidence in online shopping mainly relies on .

A. freedom of shopping

B. shopping convenience

C. security in shopping

D. Internet access

3.The following have made contributions to the popularity of online shopping EXCEPT .

A. Internet giants

B. traditional advertisers

C. courier companies

D. credit card companies

4.What does the author think of the current online shopping?

A. Safe,fast but unrealistic.

B. Cheap,convenient but unsafe.

C. Reliable,popular but slow.

D. Safe,convenient and fast.

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